Likelihood to Recommend I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
Read full review It is my absolute recommendation for anyone at a multi-location, brick-and-mortar business that is consumer-focused. I haven't demoed any other tools that could come close to meeting the needs that I would have either at my previous agency role for clients or currently at my client-side job. However, not all companies that have a footprint/distribution in multiple areas are suited; I had a brewery client with a presence in multiple states (their products were in stores and salespeople were staffed in the area), but given MomentFeed's basis in listing data around physical locations, there wasn't a real way that the product could have accommodated. Cases like that are a square peg/round hole situation.
Read full review Pros Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions. AB Testing - allows us to see which messages are appreciated/opened more by which customers Team collaboration - we can see easily how recently a campaign or message was updated Read full review Central platform format - great for multi-unit brands. Versatile when using for multiple pages and corresponding channels. Read full review Cons Ability to create User Stories with a predefined funnel of actions that will chain themselves Ability to tag users once they enter or leave specific segments Should show in a simple page the main KPIS that matter for all our games at once More granularity in granting access to subsets (not sharing everything per account) Read full review More reporting options. There is a wealth of data able to be reported around just one Facebook page; now imagine the type of data you have available to analyze across dozens, hundreds, or even thousands of local pages. They already do a good job of showing some valuable insights (and providing every other metric they can via spreadsheet exports) but I think there's pretty much an endless array of possibilities beyond what they have. I suppose that's a slippery slope though. Some minor UI/UX issues. Some fields operate weirdly, some buttons may act funky, or the platform may not remember your location group selection when you move from one part of the product to another. Easily overlooked, however. Social media publishing is sometimes delayed and may go out a handful of minutes after you intended. Not a problem in most cases, but I'd schedule natively or with another tool if you're depending on a post to go out at an exact moment. Read full review Support Rating Support has been perfect. This company has an awesome culture as well
Read full review Alternatives Considered I was not a part of making the decision to use Leanplum over its competitors.
Read full review I have not personally used Yext, but after a couple demos I didn't find that it fit the needs of my past clients or current company as much as MomentFeed could; I had also heard horror stories about how Yext effectively holds listing data hostage or simply removes it once you are no longer a customer.
Read full review Return on Investment It helps us build the right features for our users with the help of A/B experimentation Re-engagement notifications help us keep company data metrics Read full review Increased star-ratings=increase in click-thru rates. Increased star-ratings=increase in sales. Read full review ScreenShots