Linkody vs. Moz Link Explorer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Linkody
Score 7.0 out of 10
N/A
Linkody is a search engine optimization software solution offered by linkody.com.N/A
Moz Link Explorer
Score 7.7 out of 10
N/A
Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.
$99
per month
Pricing
LinkodyMoz Link Explorer
Editions & Modules
No answers on this topic
Moz Pro
$99
per month
Moz Link Explorer
Free
Offerings
Pricing Offerings
LinkodyMoz Link Explorer
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
LinkodyMoz Link Explorer
Top Pros

No answers on this topic

Top Cons
Features
LinkodyMoz Link Explorer
SEO
Comparison of SEO features of Product A and Product B
Linkody
8.3
2 Ratings
7% above category average
Moz Link Explorer
8.1
8 Ratings
4% above category average
Keyword analysis9.01 Ratings8.35 Ratings
Backlink management10.02 Ratings9.07 Ratings
SERP ranking tracking8.01 Ratings8.36 Ratings
Page grader6.01 Ratings7.55 Ratings
Competitive analysis7.02 Ratings9.08 Ratings
Site audit / diagnostics9.01 Ratings8.56 Ratings
Site recommendations9.01 Ratings8.05 Ratings
Task management8.01 Ratings5.96 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Linkody
8.0
1 Ratings
5% above category average
Moz Link Explorer
7.4
7 Ratings
3% below category average
Local SEO7.01 Ratings8.36 Ratings
Social SEO7.01 Ratings7.55 Ratings
Mobile SEO8.01 Ratings7.55 Ratings
Global SEO10.01 Ratings6.54 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Linkody
7.5
2 Ratings
12% below category average
Moz Link Explorer
7.2
5 Ratings
16% below category average
Multi-domain support7.02 Ratings5.45 Ratings
Integration with web analytics tools8.01 Ratings9.04 Ratings
Best Alternatives
LinkodyMoz Link Explorer
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LinkodyMoz Link Explorer
Likelihood to Recommend
7.0
(2 ratings)
8.0
(9 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
7.6
(2 ratings)
User Testimonials
LinkodyMoz Link Explorer
Likelihood to Recommend
linkody.com
It is very well suited for identifying which part of the platform is most used. it also helps us to identify customer usage patterns and alert when some link goes down. Moreover, the most commonly used view is the page where you can see all the backlinks along with all the insights.
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iContact
It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
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Pros
linkody.com
  • The identification of new links is extremely helpful.
  • Comparison tool of backlinks and being able to look at competitors backlinks as well.
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iContact
  • Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
  • The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
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Cons
linkody.com
  • better ux ui for clients
  • real time insights
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iContact
  • You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
  • I’ve found that competitor tools give larger lists of inbound links.
  • You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.
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Likelihood to Renew
linkody.com
No answers on this topic
iContact
No renewal is necessary with the free version!
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Support Rating
linkody.com
No answers on this topic
iContact
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
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Alternatives Considered
linkody.com
Linkody is more limited than SpyFu and SEMRush, as it is specifically related to backlinks management. On the other hand, if that is all you need and on you only have a handful of domains to manage, it is a relatively economical solution.
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iContact
Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
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Return on Investment
linkody.com
  • positive as it helps to identify backlinks really well
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iContact
  • This has allowed me to bring more traffic to our website.
  • This has increased our clients.
  • This has increased our Domain Authority over 10.
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