What users are saying about
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Top Rated
110 Ratings
2 Ratings

Litmus

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Top Rated
110 Ratings
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Score 8.4 out of 100
2 Ratings
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Score 8 out of 100

Likelihood to Recommend

Litmus

After using some other email testing services, I've found Litmus to be the most robust tool with the most features. Beyond providing a good product, they provide excellent support, maintain an involved community of email marketing professionals, and provide industry-leading information in their blog and free webinars. Litmus is best suited for organizations needing to efficiently turn custom coded email campaigns or companies that have many different email templates. If your organization is only sending a monthly newsletter and your template is well tested, Litmus may be overkill for your needs.
Anonymous | TrustRadius Reviewer

OutreachPlus

Outreach is well suited for organizations that have a large number of outbound efforts that require a consistent set of records. You can drop 1000 prospects into a sequence, throttle it to send 100 per day, set it to resume OOO replies after a few days, and set it and forget it. Just set up a schedule, make sure you exclude national holidays, and you don't have to touch it ever again.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Litmus
5.3
OutreachPlus
6.6
WYSIWYG email editor
Litmus
5.9
OutreachPlus
Dynamic content
Litmus
5.9
OutreachPlus
6.5
Ability to test dynamic content
Litmus
6.7
OutreachPlus
6.5
Landing pages
Litmus
5.0
OutreachPlus
7.0
A/B testing
Litmus
4.4
OutreachPlus
7.0
Mobile optimization
Litmus
8.6
OutreachPlus
4.8
Email deliverability reporting
Litmus
8.0
OutreachPlus
7.5
List management
Litmus
2.4
OutreachPlus
7.1
Triggered drip sequences
Litmus
1.0
OutreachPlus

Reporting & Analytics

Litmus
6.9
OutreachPlus
Dashboards
Litmus
7.3
OutreachPlus
Standard reports
Litmus
7.8
OutreachPlus
Custom reports
Litmus
5.7
OutreachPlus

Pros

Litmus

  • Inbox renders are the prime reason I use Litmus, I am confident they represent reality.
  • Litmus helps legitimize the struggles of every email developer.
  • Litmus makes it very easy to share results, whether they are inbox renders or email analytics, with my entire team.
Anonymous | TrustRadius Reviewer

OutreachPlus

  • Tagging of prospects across various outreach campaigns. It can be had to track campaign specific data. They make it easy.
  • Really repository for contact information. They allowed us not to rely on spreadsheets as much and do everything from one place.
  • Mobile interface. They make checking emails and campaign results on the go.
Craige Hardel | TrustRadius Reviewer

Cons

Litmus

  • I very much like using Litmus Builder, however, I have recently had issues with it taking a very long time to load from Checklist to Builder, and also very long wait times for giving links to share with other developers.
  • I'd like to see more up-to-date devices offered for Android and Gmail for Android - such as the more recent Galaxy versions offered by Samsung.
  • It would be great to see an actual support ticket when submitting to litmus in order to more easily communicate any issues that may have developed since submitting that ticket.
Samantha Brady | TrustRadius Reviewer

OutreachPlus

  • Salesforce integration.
  • Prospect migration.
  • Prospect activity detail.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Litmus

Litmus 7.7
Based on 2 answers
I will always like to continue using Litmus because of the features it offers. Always very easy to use and excellent results in terms of testing emails
Anonymous | TrustRadius Reviewer

OutreachPlus

No score
No answers yet
No answers on this topic

Usability

Litmus

Litmus 8.8
Based on 4 answers
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
Yosa Addiss | TrustRadius Reviewer

OutreachPlus

No score
No answers yet
No answers on this topic

Reliability and Availability

Litmus

Litmus 8.2
Based on 1 answer
I rarely encounter any issues like that.
Anonymous | TrustRadius Reviewer

OutreachPlus

No score
No answers yet
No answers on this topic

In-Person Training

Litmus

Litmus 8.2
Based on 1 answer
It was very informative one on one session for me. I was able to use Litmus without any issues.
Anonymous | TrustRadius Reviewer

OutreachPlus

No score
No answers yet
No answers on this topic

Online Training

Litmus

Litmus 7.3
Based on 1 answer
It has all the required information.
Anonymous | TrustRadius Reviewer

OutreachPlus

No score
No answers yet
No answers on this topic

Implementation Rating

Litmus

Litmus 8.2
Based on 2 answers
Atleat one members in every team should have access to it and should be able to integrate it when required.
Anonymous | TrustRadius Reviewer

OutreachPlus

No score
No answers yet
No answers on this topic

Alternatives Considered

Litmus

The only other email rendering services I have tried is the Email on Acid integration built into Sailthru. It was a stripped-down version of the EoA platform and was difficult to navigate. At that point, I had used Litmus for nearly three years and did not have much trust in the EoA integration when I saw some rendering disparities.
Anonymous | TrustRadius Reviewer

OutreachPlus

They're both good but OutreachPlus goes a step further with prospect management and template statistics.Mailshake has a sending calendar which I like and also AB testing although it's on a higher plan. Overall they're similar but OutreachPlus still make the outreach process easier and more organized across different verticals.Lastly with Mailshake you can add aliases with OutreachPlus you can't.
Craige Hardel | TrustRadius Reviewer

Return on Investment

Litmus

  • The price is absolutely worth the investment. We have seen increased engagement with emails (e.g., the heat map 'lights up' in more areas, a lower unsubscribe rate, and users scrolling further down the email) and the back-and-forth between me (the creator), and my testing team has been minimized because I can catch issues before sending out the email to be tested. It significantly reduces the time it takes to create, test, and schedule an email.
  • While the webinars are free, they cost time. And they're almost always worth it, even if they're just on in the background. The State of Email content they generate - and offer FOR FREE (it's a LOT of data they're giving you for free) - is an amazing side bonus. They offer a ton of email productivity tips and really helpful content. And again, for free!
  • Although I haven't really mentioned this in previous sections, the Builder tool is sometimes really useful to code in also. I generally preferred Sublime Text , but lately I've been using the Builder tool instead, as it allows you to see your code changes in real time (vs loading up previews each time). Then you can save it and preview across all devices. It's a huge time saver in that sense as well.
Steffany Winkelmann | TrustRadius Reviewer

OutreachPlus

  • Quicker connection w/leads.
  • Easier streamlined tasks.
  • Increased overall productivity.
Anonymous | TrustRadius Reviewer

Pricing Details

Litmus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

OutreachPlus

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Litmus
8.4
OutreachPlus
8.0

Likelihood to Renew

Litmus
7.7
OutreachPlus

Usability

Litmus
8.8
OutreachPlus

Reliability and Availability

Litmus
8.2
OutreachPlus

Performance

Litmus
8.2
OutreachPlus

In-Person Training

Litmus
8.2
OutreachPlus

Online Training

Litmus
7.3
OutreachPlus

Implementation Rating

Litmus
8.2
OutreachPlus

Scalability

Litmus
7.3
OutreachPlus

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