LoopFuse was a marketing automation platform targeted primarily at SMBs. Functionalities include email marketing, lead nurturing, lead scoring and social listening capability. It was acquired by Salesfusion, which in turn was acquired by SugarCRM. The Salesfusion marketing automation solution is now available as Sugar Market.
$275
per month
Oracle CRM On Demand
Score 8.3 out of 10
N/A
The basis of this offering is the Market2Lead product that Oracle acquired in 2010. It has now been fully integrated with Oracle's On Demand CRM product and is a full-featured marketing automation product with features from lead management and nurturing, to measuring marketing ROI.
My advice in choosing software in general is to know what you want to get out of the software. Then start researching the software on your own to see what features and benefits each has that will help you accomplish what you need. Once you have a good idea of what sorts of features you're looking for, reach out to the vendors that have them to see demos. Get really in-depth with your demos and ask for practical use-cases for each feature. Free trials are pretty useless with this sort of technology because the initial set-up is so time-consuming that you would either not set it up properly, or you would not stop using the provider you chose after the set up because you don't want to do it again!
I think it is well suited for organizations which are large with a lot of users so as to be able to minimize the cost of operations. Also, the organization which interacts mostly with customers can use Oracle CRM on demand.
Application customization is a key strength. We can create custom home page experiences for each type of user, customize object layouts to change dynamically depending on object type, and create an embedded sales process unique to our organization that helps facilitate the user through the process by specifying required fields dependent on what stage of the process they are in. The ability to customize goes directly to the success of user adoption - the fact that we can customize layouts and processes to support our internal business processes helps users make the most of the system.
Robust Reporting. The reporting and data warehouse capabilities are excellent. We have thousands of custom reports delivered in a number of ways - on home pages, on dashboards, on demand through the reporting menu, and on custom web tabs. These reports range from simple lists to complex multi-object analyses.
Ability to get data in and get data out. CRMOD makes it very easy to import data into any object. This is helpful for importing lists or making mass changes. Exporting data is equally easy, both from an administrator standpoint and for the user. Users can display a list or do a custom advanced search and then easily export the data to Excel without any admin help. They can also export from any report, which is helpful when sales data needs to be combined with other financial data in a larger analysis.
The system's workflow capabilities allow us to improve field validation, send important notifications, and enforce business process requirements.
A scripting mechanism is needed to customize the data entry forms. As any data driven system, Oracle CRM on demand is as reliable as its data is. Having sales people entering and maintaining the data you have to make sure they are doing that and not cutting corners. One way to do that is to enforce the business requirements in the entry forms.
User interface / user experience definitely can and should be improved.
It needs a way to send automatic reports on a schedule via email.
Support: as usual the Oracle support tends to be tedious and lengthy.
Loopfuse was great for a startup with a limited budget and limited technical resources, but it's not something I'd use for a larger company because the functionality can be fairly limited compared to other similar products. If I were in a startup again, I wouldn't hesitate to use them for a second. I would also note that, when I first started using them, they were great about answering questions via phone, email, web form, forum, etc - which is one of the reasons I went with them. When I used them at a later company, I found they were a little less receptive to 1x1 support with the cheaper plan I was using. I can't blame them for that, but it wasn't always intuitive to use their product (even after having used it for a year).
Compared to other competitors I find it very easy to use and learn .It has been helpful in our organisation and we have been able to manage our projects and operations well without interference.
At the time we had to choose between several versions of marketing products. We decided to choose LoopFuse since a few of our employees were quite amused with the ease of use of LoopFuse. Also when looking at cost-effectiveness LoopFuse is a great product for the smaller companies. Making the decision was not too hard.
Oracle app is more available on different mobile devices, Microsoft Dynamics has only Windows and Android but Oracle has both web-based, Mac, IOS. Social CRM feature is another one that Microsoft Dynamics doesn't provide. On the other hand, Microsoft Dynamics provides offline line access. Also, Oracle integrations fit our needs better. Also Ticketing system support is better.
