Lotame vs. Verizon Media Ad Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lotame
Score 7.6 out of 10
N/A
Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).N/A
Verizon Media Ad Platform
Score 7.1 out of 10
N/A
Verizon Media (formerly Oath) is the media division of Verizon Communications and combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, ADTECH, as well as Yahoo! ad tech. The service supplies advertiser and publisher solutions including SSP, DSP, a native ad marketplace, and Verizon Media Exchanges, which the vendor describes as the only direct source for O&O supply such as Yahoo, AOL, HuffPost, ESPN, Fox,…N/A
Pricing
LotameVerizon Media Ad Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LotameVerizon Media Ad Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
LotameVerizon Media Ad Platform
Data Collection
Comparison of Data Collection features of Product A and Product B
Lotame
6.3
8 Ratings
23% below category average
Verizon Media Ad Platform
-
Ratings
Collection of first-party data6.08 Ratings00 Ratings
Collection of third-party data9.07 Ratings00 Ratings
Access to Third-party Data Providers4.08 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Lotame
7.7
8 Ratings
6% below category average
Verizon Media Ad Platform
-
Ratings
Audience taxonomy7.08 Ratings00 Ratings
Tag Management8.07 Ratings00 Ratings
Data Analysis Dashboard8.08 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Lotame
6.0
7 Ratings
27% below category average
Verizon Media Ad Platform
7.6
6 Ratings
0% above category average
Data Transfer5.06 Ratings7.66 Ratings
DSP integration7.07 Ratings7.65 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Lotame
6.5
8 Ratings
20% below category average
Verizon Media Ad Platform
-
Ratings
Campaign Analytics6.06 Ratings00 Ratings
Audience Analytics7.08 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Lotame
-
Ratings
Verizon Media Ad Platform
7.8
9 Ratings
2% below category average
Ad campaign creation00 Ratings8.39 Ratings
Ad deployment00 Ratings8.38 Ratings
Display advertising00 Ratings7.69 Ratings
Ad display and retargeting segmentation00 Ratings7.69 Ratings
Sequence targeting00 Ratings7.06 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Lotame
-
Ratings
Verizon Media Ad Platform
7.6
9 Ratings
2% below category average
Ad dashboards00 Ratings7.29 Ratings
Ad performance reports00 Ratings8.09 Ratings
Ad conversion tracking00 Ratings7.69 Ratings
Ad attribution reporting00 Ratings8.06 Ratings
Cross-channel ad management00 Ratings7.76 Ratings
Ad forecasting and optimization00 Ratings7.38 Ratings
Best Alternatives
LotameVerizon Media Ad Platform
Small Businesses
DBeaver
DBeaver
Score 9.3 out of 10
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Medium-sized Companies
DBeaver
DBeaver
Score 9.3 out of 10
The Trade Desk
The Trade Desk
Score 7.0 out of 10
Enterprises
DBeaver
DBeaver
Score 9.3 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LotameVerizon Media Ad Platform
Likelihood to Recommend
8.0
(8 ratings)
7.6
(10 ratings)
Support Rating
8.0
(2 ratings)
-
(0 ratings)
User Testimonials
LotameVerizon Media Ad Platform
Likelihood to Recommend
Lotame Solutions
Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.
Read full review
Yahoo (Verizon Media)
Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.
Read full review
Pros
Lotame Solutions
  • Its ability to show different affinities of audience segments
  • Creating and customizing audience segments
  • Great reporting features to help learn more about audience segments and media performance
Read full review
Yahoo (Verizon Media)
  • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
  • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
Read full review
Cons
Lotame Solutions
  • So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
Read full review
Yahoo (Verizon Media)
  • Higher inventories for audience targeting
  • Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
  • More dynamism to achieve better performance in campaigns
Read full review
Support Rating
Lotame Solutions
Lotame has been an excellent partner with MMP
Read full review
Yahoo (Verizon Media)
No answers on this topic
Alternatives Considered
Lotame Solutions
There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
Read full review
Yahoo (Verizon Media)
Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.
Read full review
Return on Investment
Lotame Solutions
  • Helped us increase data revenue via their unbranded exchange.
  • Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.
Read full review
Yahoo (Verizon Media)
  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
Read full review
ScreenShots