Lotame vs. Yahoo DSP
Lotame vs. Yahoo DSP
Product | Rating | Most Used By | Product Summary | Starting Price |
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Lotame | N/A | Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners). | N/A | |
Yahoo DSP | N/A | Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools. | N/A |
Lotame | Yahoo DSP | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Lotame | Yahoo DSP | |
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Top Pros | ||
Top Cons |
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Lotame | Yahoo DSP | ||||||||||||
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Data Collection |
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Data Classification |
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Ad Network Integration |
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DMP Analytics |
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Lotame | Yahoo DSP | |
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Small Businesses | MediaMath Score 7.4 out of 10 | Adobe Advertising Cloud Score 9.0 out of 10 |
Medium-sized Companies | Oracle Marketing Score 8.1 out of 10 | The Trade Desk Score 6.6 out of 10 |
Enterprises | Oracle Marketing Score 8.1 out of 10 | Adobe Advertising Cloud Score 9.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Lotame | Yahoo DSP | |
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Likelihood to Recommend | 8.0 (8 ratings) | 7.3 (10 ratings) |
Support Rating | 8.0 (1 ratings) | - (0 ratings) |
Lotame | Yahoo DSP | |
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Likelihood to Recommend | Lotame Solutions | Yahoo (Verizon Media) |
Pros | Lotame Solutions | Yahoo (Verizon Media) |
Cons | Lotame Solutions | Yahoo (Verizon Media) |
Support Rating | Lotame Solutions | Yahoo (Verizon Media) No answers on this topic |
Alternatives Considered | Lotame Solutions | Yahoo (Verizon Media) |
Return on Investment | Lotame Solutions | Yahoo (Verizon Media) |
ScreenShots |