MagicPixel vs. Tealium Customer Data Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MagicPixel
Score 7.7 out of 10
Small Businesses (1-50 employees)
MagicPixel's server side tag management solution allows users to manage both web and mobile app tagging from the same console. MagicPixel helps marketers in healthcare and insurance sectors to comply with HIPAA guidelines by protecting sensitive PII of users. Users can enable consent-driven data…N/A
Tealium Customer Data Hub
Score 8.7 out of 10
Enterprise companies (1,001+ employees)
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.N/A
Pricing
MagicPixelTealium Customer Data Hub
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MagicPixelTealium Customer Data Hub
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MagicPixelTealium Customer Data Hub
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
MagicPixelTealium Customer Data Hub
Tag Management
Comparison of Tag Management features of Product A and Product B
MagicPixel
7.2
3 Ratings
11% below category average
Tealium Customer Data Hub
8.1
12 Ratings
7% below category average
Tag library9.03 Ratings9.012 Ratings
Tag variable mapping7.03 Ratings8.012 Ratings
Ease of writing custom tags6.33 Ratings8.012 Ratings
Rules-driven tag execution6.02 Ratings9.012 Ratings
Tag performance monitoring9.03 Ratings4.511 Ratings
Page load times6.03 Ratings8.911 Ratings
Mobile app tagging00 Ratings8.05 Ratings
Library of JavaScript extensions00 Ratings9.811 Ratings
Best Alternatives
MagicPixelTealium Customer Data Hub
Small Businesses
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
SALESmanago
SALESmanago
Score 8.9 out of 10
Medium-sized Companies
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
SALESmanago
SALESmanago
Score 8.9 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
Treasure Data
Treasure Data
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MagicPixelTealium Customer Data Hub
Likelihood to Recommend
7.7
(3 ratings)
8.9
(86 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(15 ratings)
Usability
8.0
(3 ratings)
9.6
(11 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(3 ratings)
Support Rating
8.0
(3 ratings)
9.2
(39 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(2 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Professional Services
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
MagicPixelTealium Customer Data Hub
Likelihood to Recommend
MagicPixel
Magic Pixel has worked really well between teams - the ability for anyone on our team from marketing to IT to channel leads can update and implement and track, enabling for better integration and more efficiency
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Tealium
Tealium Customer Data Hub is great for situations where you want to collect data from a front end data layer and then route it to multiple data tools, or if you need the ability to transform the values collected before sending. There is a tremendous amount of customizability. It has also been good for tag management of marketing/advertising tags/pixels, but could use a little improvement with regards to putting many tags on the same page. If your situation requires a lot of complexity to the marketing tags, it is still very possible to do with Tealium Customer Data Hub, but could be less complicated. Luckily, Tealium Customer Data Hub's support crew is excellent and really will partner with us and help us succeed.
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Pros
MagicPixel
  • Multi-integrated tracking approach
  • Tag analytics
  • Lighthouse integration for Sitespeed + page experience monitoring.
  • Live debugging
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Tealium
  • Simple tag management that is tough to beat. So many solutions that are incredibly simple to setup and gather data for.
  • Security around the data is key and Tealium excels in this area.
  • The speed impact of the tag setup is key to optimizing and allowing our web properties to run more effectively, which is a better experience for the end user.
Read full review
Cons
MagicPixel
  • Pre built integrations are great, but the variety could be better.
  • Page loading times can be a bottle neck.
  • Tag suggestions are not always relevant.
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Tealium
  • Tealium Customer Data Hub is powerful, but it has a significant learning curve. Users with JavaScript experience, developers (with a solid understanding of browser Dev Tools), and technical minded people will learn it more quickly.
  • Some of the documentation seems lacking. My biggest complaint is that the documentation may explain things, but often is missing clear examples. If I had some clear examples, I could possibly avoid opening tickets for tech support.
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Likelihood to Renew
MagicPixel
No answers on this topic
Tealium
Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!
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Usability
MagicPixel
Overall, usability is high and fairly intuitive
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Tealium
Tealium iQ Tag Management System does exactly what it is intended for, it manages vendortags. Changes can be made to websites and apps in minutes. The frontend is well structured, updates are easy to carry out, and Tealium support is available at all times.
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Reliability and Availability
MagicPixel
No answers on this topic
Tealium
It's been flawless as far as I am concerned.
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Performance
MagicPixel
No answers on this topic
Tealium
Great user interface. Easy to use. Very responsive.
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Support Rating
MagicPixel
While they're definitely very helpful, they aren't always the best at explaining how to integrate certain products and APIs into their platform. I would have appreciated additional support articles with video and pictures references on how to integrate other products. Overall though they were very helpful when reaching out!
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Tealium
Support team has always been great at addressing issues or questions, by providing answer or escalating it internally to the right individual. reply response time has been always reasonable. Some responses are responded with documentation doc but in some instances the question require a non-generic answer that can create a back-and-forth conversation.
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Online Training
MagicPixel
No answers on this topic
Tealium
Did what we needed to onboard us onto the platform
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Implementation Rating
MagicPixel
No answers on this topic
Tealium
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
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Alternatives Considered
MagicPixel
I only briefly had an experience with Hitask but the biggest tale away for me was that MagicPixel a better user interface and user experience. This was really important to me because the more user friendly the tool is, theoretically we are spending less time using the tool but reaping an equitable value.
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Tealium
Tealium Customer Data Hub can use 1P IDs and that is the main reason we selected it. with hindsight it was a good choice in this respect Tealium Customer Data Hub can process and forward event data via api, which AAM cannot AAM connectors can be set up with a few clicks whereas Tealium Customer Data Hub connectors require support from an engineer aam machine learning tools infer a score after every event so can be used for onsite single session use cases, whereas Tealium Customer Data Hub ML infers at end of session, so is only really useful for paid media / retargeting use cases Tealium Customer Data Hub's visitor stitching approach is broad brush and irreversible; AAM allows you to merge customer profiles at your discretion depending on the use case
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Contract Terms and Pricing Model
MagicPixel
No answers on this topic
Tealium
Like anything it could be cheaper but we still feel we get value from it.
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Scalability
MagicPixel
No answers on this topic
Tealium
Never had an issue, scales as we use it.
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Professional Services
MagicPixel
No answers on this topic
Tealium
Very easy to work with and relatively cost effective
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Return on Investment
MagicPixel
  • Improved multi-integrative approach for less dev time implementing tags.
  • Easier testing of tags meant less down-time for misbehaving tags.
  • More mobile growth due to better tracking.
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Tealium
  • There has been a near immeasurable return on customer data and improvement of our quality for our physical products due to be in tune with the customer. This has changed our way of doing things for the better to gain a better flow and overall workplace experience.
  • A negative is that Tealium AudienceStream becomes harder to manuever and use data analytics for when a database has been existing for a fairly large amount of time. It goes from an agile ship to a huge vessel that takes many components to be able to move.
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ScreenShots

Tealium Customer Data Hub Screenshots

Screenshot of Data Supply ChainScreenshot of Data LayerScreenshot of Connector MarketplaceScreenshot of Live Event TrackingScreenshot of AudienceStream Dashboard