Mailchimp vs. Pointerpro

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
Pointerpro
Score 7.7 out of 10
N/A
Pointerpro (formerly Survey Anyplace) helps users create surveys, quizzes, and assessments that return personalized advice to respondents in the final screen, through email, or in a branded PDF report. Customers include Capgemini, Adobe, Accor Hotels, as well as many midsize consulting companies and agencies. Pointerpro is designed to take the guesswork out of creating a custom experience and provides a tool to get questions answered. Features such as custom scoring, formulas, and…
$0
Pricing
MailchimpPointerpro
Editions & Modules
No answers on this topic
Free
$0
Essential
$39
per month
Professional
$59
per month
Enterprise
On request
ReportR
On request
Offerings
Pricing Offerings
MailchimpPointerpro
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MailchimpPointerpro
Considered Both Products
Mailchimp

No answer on this topic

Pointerpro
Chose Pointerpro
We are currently looking into Jotform. Their prices are much more reasonable. They offer 10,000 submissions a month for $29. Why can't you guys offer something like that? I would fall in love with Survey Anyplace if the price was $29/month. I would tell everyone to purchase it. …
Chose Pointerpro
Survey Anyplace was the only tool that could handle the survey, email campaigns, and ecommerce. No other tool that we found could compare.
Top Pros
Top Cons
Features
MailchimpPointerpro
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mailchimp
8.0
475 Ratings
3% above category average
Pointerpro
-
Ratings
WYSIWYG email editor8.1440 Ratings00 Ratings
Dynamic content7.8423 Ratings00 Ratings
Ability to test dynamic content7.9404 Ratings00 Ratings
Landing pages7.5327 Ratings00 Ratings
A/B testing8.0358 Ratings00 Ratings
Mobile optimization8.1434 Ratings00 Ratings
Email deliverability reporting8.5462 Ratings00 Ratings
List management8.1462 Ratings00 Ratings
Triggered drip sequences7.7319 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Mailchimp
9.1
2 Ratings
16% above category average
Pointerpro
-
Ratings
Lead nurturing automation6.22 Ratings00 Ratings
Lead scoring and grading10.01 Ratings00 Ratings
Data quality management10.01 Ratings00 Ratings
Automated sales alerts and tasks10.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Mailchimp
8.1
50 Ratings
6% above category average
Pointerpro
-
Ratings
Calendaring8.445 Ratings00 Ratings
Event/webinar marketing7.836 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Mailchimp
8.2
44 Ratings
9% above category average
Pointerpro
-
Ratings
Social sharing and campaigns8.342 Ratings00 Ratings
Social profile integration8.135 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mailchimp
7.6
460 Ratings
1% above category average
Pointerpro
-
Ratings
Dashboards7.7123 Ratings00 Ratings
Standard reports8.0458 Ratings00 Ratings
Custom reports7.250 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Mailchimp
7.4
44 Ratings
2% below category average
Pointerpro
-
Ratings
API7.833 Ratings00 Ratings
Role-based workflow & approvals6.57 Ratings00 Ratings
Customizability5.62 Ratings00 Ratings
Integration with Salesforce.com8.421 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.618 Ratings00 Ratings
Integration with SugarCRM8.12 Ratings00 Ratings
Third-party software integrations7.639 Ratings00 Ratings
Best Alternatives
MailchimpPointerpro
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
Renaissance Accelerated Reader
Renaissance Accelerated Reader
Score 9.5 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Renaissance Accelerated Reader
Renaissance Accelerated Reader
Score 9.5 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Renaissance Accelerated Reader
Renaissance Accelerated Reader
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailchimpPointerpro
Likelihood to Recommend
8.0
(499 ratings)
7.7
(28 ratings)
Likelihood to Renew
8.5
(51 ratings)
-
(0 ratings)
Usability
8.4
(373 ratings)
8.0
(10 ratings)
Availability
9.5
(6 ratings)
-
(0 ratings)
Performance
9.0
(7 ratings)
-
(0 ratings)
Support Rating
7.9
(15 ratings)
7.8
(11 ratings)
Implementation Rating
7.5
(22 ratings)
-
(0 ratings)
Configurability
10.0
(2 ratings)
-
(0 ratings)
Ease of integration
8.0
(4 ratings)
-
(0 ratings)
Product Scalability
9.5
(6 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(2 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
MailchimpPointerpro
Likelihood to Recommend
Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
Read full review
Pointerpro
They get the job done. We were able to do everything that our client wanted and needed. Its a free quiz on their website, so having to pay $1,500 a year for this service is hurting our bank. My only complaint is the price. If you are able to lower your price or offer promotions, then I would have no problem staying. We are currently looking for cheaper alternatives.
Read full review
Pros
Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Pointerpro
  • Intuitive branching logic mechanics. Survey Anyplace offers a nicely pipeline/process map format to visually see the branching logic for more robust question sets.
  • Reliable results. Survey Anyplace offers important tracking data to evaluate and hold respondents accountable to completing the surveys.
  • Users can save progress and come back. This allows busy respondents time to think about deeper questions, specifically when the surveys are being used in an interviewing approach.
Read full review
Cons
Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Read full review
Pointerpro
  • Creating something highly customized at the ReportR level means you will need to have some savvy with CSS if you want to do it yourself. But it also means you can create something truly incredible and they do not have the same limitations as other similar software.
Read full review
Likelihood to Renew
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Read full review
Pointerpro
No answers on this topic
Usability
Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
Read full review
Pointerpro
This is a great platform. The ease of use and ability to generate instant reports is killer. I highly recommend this platform for those who want to showcase a professional survey to impress their clients and employees. For us, this helps expand our product offering greatly, which also supplements our other services. [Survey Anyplace is a] great product and platform!
Read full review
Reliability and Availability
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Read full review
Pointerpro
No answers on this topic
Performance
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Read full review
Pointerpro
No answers on this topic
Support Rating
Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
Read full review
Pointerpro
I wish there was a better live chat feature. Seems like I have to wait 30-60 every time I need to talk to someone. Though once I am able to speak with someone via the chat in my account, they have been very helpful in answering my questions or pointing me in the right direction.
Read full review
Implementation Rating
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Read full review
Pointerpro
No answers on this topic
Alternatives Considered
Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
Read full review
Pointerpro
Survey Anyplace is an excellent piece of software.
It can create in depth surveys and has a huge functional capability! I would highly recommend using Survey Anyplace for any business as it is so adaptable!
The support team are fabulous and always on hand to answer any queries and set up Zoom calls for more tailored help! Mark has been brilliant in helping me to create a complex survey!
Read full review
Scalability
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Read full review
Pointerpro
No answers on this topic
Return on Investment
Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
Read full review
Pointerpro
  • As a publisher, the quizzes provide us with compelling type of "advertising" product to engage our clients' audiences.
  • We use the quizzes to direct respondents to thought leadership content for lead gen. The "correct response" feature in the quizzes provide the most interesting sample of our clients' content.
Read full review
ScreenShots

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

Pointerpro Screenshots

Screenshot of This is not a single-purpose assessment app. You can build maturity assessments, personality tests, 360 assessments, competency quizzes, self-assessments, or quote calculators.Screenshot of The waiting game is over! Respondents can immediately receive their personalized report after they complete their assessment. Of course the tool also offers the possibility of giving postponed feedback.Screenshot of No need for coding skills or software expertise, user-friendliness is key. The tool seamlessly combines an assessment creator and a report generator.Screenshot of No need to scare respondents away by asking for their email. Let people download their personalized PDF with a download button at the end of the assessment.Screenshot of Every organization is unique and we genuinely believe that should be reflected in the assessments you will be drawing up. Pointerpro allows you to design your very own branded assessments.