What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
1867 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
224 Ratings

Mailchimp

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
1867 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Yoast Wordpress SEO Plugins

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
224 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Likelihood to Recommend

Mailchimp

Mailchimp is well suited to a situation where you have a stable or known set of recipients to whom you will be sending email updates on a regular basis. Mailchimp is well suited to situations where a lot of information needs to be sent to a lot of different people and organizations at specified times in the future.Mailchimp is not appropriate for one-to-one communication - the higher the scale of interactions from 1 to many the better the software performs.
Alfred Brock | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

For quick WordPress installations and configurations, Yoast is fast to set up and helps guide you through the common configuration options. It tries to be helpful whether you are coming at things from a technical or non-technical background. The emphasis on white hat SEO topics like improved content, keywords, descriptions, and titles is really appreciated by someone like me who doesn't utilize gray and black hat SEO tactics.
If you are an SEO expert, and you want finite control of each individual aspect of your site, Yoast, like most plugins, engines, tools, etc, hides a lot from you or gives you limited options. It really is meant for someone who wants to apply a general strategy to a whole site. That being said, you can manage Yoast per page on a WordPress site, but even then, I know some SEO experts prefer other tools that are meant for very specific purposes.
Overall, Yoast is the best plugin for SEO in WordPress when applied as a whole.
Christopher Boyd | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mailchimp
8.1
Yoast Wordpress SEO Plugins
WYSIWYG email editor
Mailchimp
8.5
Yoast Wordpress SEO Plugins
Dynamic content
Mailchimp
7.8
Yoast Wordpress SEO Plugins
Ability to test dynamic content
Mailchimp
7.9
Yoast Wordpress SEO Plugins
Landing pages
Mailchimp
7.6
Yoast Wordpress SEO Plugins
A/B testing
Mailchimp
7.8
Yoast Wordpress SEO Plugins
Mobile optimization
Mailchimp
8.6
Yoast Wordpress SEO Plugins
Email deliverability reporting
Mailchimp
8.8
Yoast Wordpress SEO Plugins
List management
Mailchimp
8.3
Yoast Wordpress SEO Plugins
Triggered drip sequences
Mailchimp
7.7
Yoast Wordpress SEO Plugins

Lead Management

Mailchimp
9.2
Yoast Wordpress SEO Plugins
Lead nurturing
Mailchimp
6.9
Yoast Wordpress SEO Plugins
Lead scoring and grading
Mailchimp
10.0
Yoast Wordpress SEO Plugins
Data quality management
Mailchimp
10.0
Yoast Wordpress SEO Plugins
Automated sales alerts and tasks
Mailchimp
10.0
Yoast Wordpress SEO Plugins

Campaign Management

Mailchimp
10.0
Yoast Wordpress SEO Plugins
Calendaring
Mailchimp
10.0
Yoast Wordpress SEO Plugins
Event/webinar marketing
Mailchimp
10.0
Yoast Wordpress SEO Plugins

Social Media Marketing

Mailchimp
10.0
Yoast Wordpress SEO Plugins
Social sharing and campaigns
Mailchimp
10.0
Yoast Wordpress SEO Plugins
Social profile integration
Mailchimp
10.0
Yoast Wordpress SEO Plugins

Reporting & Analytics

Mailchimp
7.7
Yoast Wordpress SEO Plugins
Dashboards
Mailchimp
7.7
Yoast Wordpress SEO Plugins
Standard reports
Mailchimp
8.2
Yoast Wordpress SEO Plugins
Custom reports
Mailchimp
7.4
Yoast Wordpress SEO Plugins

Platform & Infrastructure

Mailchimp
8.5
Yoast Wordpress SEO Plugins
API
Mailchimp
9.0
Yoast Wordpress SEO Plugins
Role-based workflow & approvals
Mailchimp
10.0
Yoast Wordpress SEO Plugins
Customizability
Mailchimp
6.4
Yoast Wordpress SEO Plugins
Integration with Salesforce.com
Mailchimp
8.5
Yoast Wordpress SEO Plugins
Integration with Microsoft Dynamics CRM
Mailchimp
8.5
Yoast Wordpress SEO Plugins
Integration with SugarCRM
Mailchimp
8.5
Yoast Wordpress SEO Plugins

SEO

Mailchimp
Yoast Wordpress SEO Plugins
7.9
Keyword analysis
Mailchimp
Yoast Wordpress SEO Plugins
8.4
Backlink management
Mailchimp
Yoast Wordpress SEO Plugins
7.8
SERP ranking tracking
Mailchimp
Yoast Wordpress SEO Plugins
8.0
Page grader
Mailchimp
Yoast Wordpress SEO Plugins
8.2
Competitive analysis
Mailchimp
Yoast Wordpress SEO Plugins
7.8
Site audit / diagnostics
Mailchimp
Yoast Wordpress SEO Plugins
7.6
Site recommendations
Mailchimp
Yoast Wordpress SEO Plugins
7.7
Task management
Mailchimp
Yoast Wordpress SEO Plugins
7.5

SEO Channels

Mailchimp
Yoast Wordpress SEO Plugins
7.8
Local SEO
Mailchimp
Yoast Wordpress SEO Plugins
8.0
Social SEO
Mailchimp
Yoast Wordpress SEO Plugins
7.5
Mobile SEO
Mailchimp
Yoast Wordpress SEO Plugins
7.7
Global SEO
Mailchimp
Yoast Wordpress SEO Plugins
8.1

SEO Platform & Account Management

Mailchimp
Yoast Wordpress SEO Plugins
8.5
Multi-domain support
Mailchimp
Yoast Wordpress SEO Plugins
8.7
Integration with web analytics tools
Mailchimp
Yoast Wordpress SEO Plugins
8.2

Pros

Mailchimp

  • Easy to use and updates to application have been very customer focused.
  • Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
  • Compatibility with our CRM and Hubspot which enables us to target our email marketing efforts.
  • Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
  • Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
Ron Rothstain | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

  • SEO Analysis: This is the best. As you create content, you get a real-time audit of what you're doing right and, more importantly, what you need to fix in order to make that content as optimized as possible.
  • Set up wizard: Once Yoast is installed, their wizard helps ensure it can get to work immediately at making your website more Google-able. Could not be simpler.
  • Free training: Just getting started with SEO or Yoast? They have free training videos that make it so easy to get up to speed and start optimizing your content.
Michelle Green Arnson | TrustRadius Reviewer

Cons

Mailchimp

  • Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
  • I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
  • The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
Jason Carlage | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

  • Internal link counter - tool failed with other plugin capability and the "help" desk haven't actually helped...
  • Customer service/support - only offered for those who pay for a subscription but even when you have one they aren't exactly helpful (in my experience).
  • SEO notifications - it would be great to be able to specify which pages you want these for as currently, we get hundreds for irrelevant pages.
Victoria Hoete-Dodd | TrustRadius Reviewer

Likelihood to Renew

Mailchimp

Mailchimp 9.4
Based on 49 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

Yoast Wordpress SEO Plugins 10.0
Based on 1 answer
I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
James McQuillin | TrustRadius Reviewer

Usability

Mailchimp

Mailchimp 8.5
Based on 138 answers
The interface is really easy to use. The email editor works great and helps smooth out the issues you have when creating emails for the many different email clients out there. It's also easy to schedule and deploy emails within the platform. Email reporting is also great.
Mike Muller | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

Yoast Wordpress SEO Plugins 10.0
Based on 1 answer
All the information is integrated on-screen while writing content and the scores and related score elements (i.e. paragraph/sentence length, transition words, keyphrase density, etc.) are all updated live as I write which I think is amazingly helpful.
James McQuillin | TrustRadius Reviewer

Reliability and Availability

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

No score
No answers yet
No answers on this topic

Performance

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

No score
No answers yet
No answers on this topic

Support Rating

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

Yoast Wordpress SEO Plugins 7.8
Based on 22 answers
Although I have not personally worked with Yoast support directly, they offer 24/7 support with Yoast Premium which gives peace of mind as we move forward. In addition, they offer free support forums and are also accessible by email if we ever have any issues. However, we are lucky that the plugin works incredibly well.
Bryan Hume | TrustRadius Reviewer

Implementation Rating

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

No score
No answers yet
No answers on this topic

Alternatives Considered

Mailchimp

The automation features in Mailchimp vastly outrank any other mail service I've tried so far, and seeing as we often try and teach our clients how to utilize it, I also really appreciate their deep and constantly updated tutorials and documentation. Whenever I've had an issue or problem their support staff, whether over chat or phone have been really helpful and invested in helping solve the issue.
Maria Clara Daly | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast WordPress SEO Plugin. We are pleased with the results
Anonymous | TrustRadius Reviewer

Scalability

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

No score
No answers yet
No answers on this topic

Return on Investment

Mailchimp

  • Its affordability keeps campaign expenditures low. For the first year of the campaign, we were able to utilize the free service which saved us about $400 on administrative costs. We have just recently upgraded to a payment plan.
  • The ease of using saved templates cuts down on staff time, and even if we decide to use a new template, customizing a template is pretty simple.
  • We have been able to raise $5,000+ from our email campaigns, and that was during the time when we weren't paying for the service.
Fredrick Doss, M.A. | TrustRadius Reviewer

Yoast Wordpress SEO Plugins

  • Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
  • Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
  • Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.
Rachel Green | TrustRadius Reviewer

Screenshots

Pricing Details

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Yoast Wordpress SEO Plugins

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Mailchimp
8.5
Yoast Wordpress SEO Plugins
8.8

Likelihood to Renew

Mailchimp
9.4
Yoast Wordpress SEO Plugins
10.0

Usability

Mailchimp
8.5
Yoast Wordpress SEO Plugins
10.0

Reliability and Availability

Mailchimp
10.0
Yoast Wordpress SEO Plugins

Performance

Mailchimp
10.0
Yoast Wordpress SEO Plugins

Support Rating

Mailchimp
10.0
Yoast Wordpress SEO Plugins
7.8

Implementation Rating

Mailchimp
8.8
Yoast Wordpress SEO Plugins

Scalability

Mailchimp
9.3
Yoast Wordpress SEO Plugins

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