What users are saying about
3 Ratings
46 Ratings
3 Ratings
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Score 7.8 out of 100
46 Ratings
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Score 9.1 out of 100

Likelihood to Recommend

MoEngage

MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.
Anonymous | TrustRadius Reviewer

Segment

Segment is a great choice for early-stage companies that are looking to experiment with different analytics software, and can afford scaling up Segment to $500-2k+ per month in costs. For companies/websites that require very simple analytics, like tracking conversion rates, a cheaper, less comprehensive piece of analytics software would likely be a bit more suitable.
Fedor Paretsky | TrustRadius Reviewer

Pros

MoEngage

  • Basic use cases of Push Notifcation and Email enablement
  • Scheduling certain events with an API, as we have more APIs it's become very useful
Anonymous | TrustRadius Reviewer

Segment

  • Ease of event tracking. Just like Google Analytics, except you can warehouse your own data for a reasonable price. Warehousing your own event data is critical for companies that want to leverage data science at some point in their existence (which should be all companies these days).
  • Price. Startups can get by with the free version of Segment for a long time.
  • Integrations and sources. Segment makes it easy to warehouse other types of data such as Google AdWords, Facebook Ads, etc. It also allows you to send event data to 3rd party services like Google Analytics.
Tim Abraham | TrustRadius Reviewer

Cons

MoEngage

  • Attribution
  • Onboarding could be faster
Anonymous | TrustRadius Reviewer

Segment

  • Some connectors (EG HubSpot source) do not have necessary fields/data and it's unclear how to get these built out.
  • Some destination connectors have limitations and can require rework to make the data flowing thru Segment meet the requirements of the ad connectors.
  • Not much consistency across connectors.
  • At scale, can struggle with data volumes and loading data in one sync, causing data to change retroactively.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

MoEngage

MoEngage 2.0
Based on 1 answer
Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
Anonymous | TrustRadius Reviewer

Segment

No score
No answers yet
No answers on this topic

Support Rating

MoEngage

MoEngage 8.0
Based on 1 answer
It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
Anonymous | TrustRadius Reviewer

Segment

Segment 8.1
Based on 8 answers
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
Manan Vora | TrustRadius Reviewer

Alternatives Considered

MoEngage

Haven't evaluated other tools because back then there is urgent need and expected that they could provide on of the best quality service but in fact when being pushed for the scale for the growth of the company, it seems that MoEngage team is not able to cope up with the speed.
Anonymous | TrustRadius Reviewer

Segment

I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I don't think we ever evaluated any other service vs. Segment. I think we got a recommendation on Segment, liked it and decided to use it (and we're happy with it since).
Yaniv Vararu | TrustRadius Reviewer

Return on Investment

MoEngage

  • It has increased our customer retention.
  • Improved average revenue per user through cross-sell campaigns
  • It has helped us make faster decisions through real-time analytics.
Anonymous | TrustRadius Reviewer

Segment

  • Saved a ton of time for setting up user tracking
  • Provided user data and tracking visibility to the entire team by turning on the mixpanel integration - this only took a week or so
  • It does get hard to manage all of your events in a clean spreadsheet - you must have 1 person who leads this initiative so that you keep track of events
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

MoEngage

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$1000

Segment

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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