What users are saying about
2 Ratings
31 Ratings
2 Ratings
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Score 9.5 out of 100
31 Ratings
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Score 8 out of 100

Likelihood to Recommend

Movable Ink

I think Movable Ink is a great tool if a brand is very deal/promotion heavy and aims to differentiate itself from competitors. With the 3 brands I've worked with, this was very effective and also provided our creative team with extra tools to aid in differentiating campaigns.In addition with brands that have differentiated products/services by location - it is also very effective. With brands that have retail locations or different offers in different locales it is very helpful to differentiate content by location.
Anonymous | TrustRadius Reviewer

Upland Kapost

Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
Scott Barker | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Movable Ink
8.0
Upland Kapost
8.8
Ideation
Movable Ink
7.0
Upland Kapost
8.0
Approval workflows
Movable Ink
9.0
Upland Kapost
9.0
Content collaboration
Movable Ink
8.0
Upland Kapost
8.9
Content calendar
Movable Ink
Upland Kapost
8.9
Network for content licensing/production
Movable Ink
Upland Kapost
9.0

Content Publishing

Movable Ink
9.3
Upland Kapost
8.2
Content hub
Movable Ink
10.0
Upland Kapost
8.4
Content distribution
Movable Ink
9.0
Upland Kapost
9.0
Content automation
Movable Ink
9.0
Upland Kapost
8.0
Forms / Gated content
Movable Ink
Upland Kapost
7.5
Embedded CTAs
Movable Ink
Upland Kapost
7.9
Content promotion
Movable Ink
Upland Kapost
8.3

Content Reporting & Analytics

Movable Ink
9.0
Upland Kapost
7.9
Audience profiling and targeting
Movable Ink
10.0
Upland Kapost
8.0
Closed-loop tracking and reporting
Movable Ink
9.0
Upland Kapost
8.0
Content performance analytics
Movable Ink
9.0
Upland Kapost
7.5
Campaign optimization dashboard
Movable Ink
8.0
Upland Kapost
8.0
Competitive analytics
Movable Ink
Upland Kapost
7.9

Pros

Movable Ink

  • Clean and easy to use, user interface and short ramp up time required to implement within email service providers
  • Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
  • The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.
Anonymous | TrustRadius Reviewer

Upland Kapost

  • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
  • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
  • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
Susan Kemp | TrustRadius Reviewer

Cons

Movable Ink

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Anonymous | TrustRadius Reviewer

Upland Kapost

  • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
  • System performance is somewhat slow.
  • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
Amber Newman | TrustRadius Reviewer

Likelihood to Renew

Movable Ink

No score
No answers yet
No answers on this topic

Upland Kapost

Upland Kapost 10.0
Based on 2 answers
We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
Lenore Brown | TrustRadius Reviewer

Usability

Movable Ink

No score
No answers yet
No answers on this topic

Upland Kapost

Upland Kapost 7.0
Based on 1 answer
The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
Anonymous | TrustRadius Reviewer

Support Rating

Movable Ink

No score
No answers yet
No answers on this topic

Upland Kapost

Upland Kapost 8.5
Based on 2 answers
The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Movable Ink

Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support
Anonymous | TrustRadius Reviewer

Upland Kapost

Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
Jim MacLeod | TrustRadius Reviewer

Scalability

Movable Ink

No score
No answers yet
No answers on this topic

Upland Kapost

Upland Kapost 8.0
Based on 1 answer
It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
Amanda Joshi | TrustRadius Reviewer

Return on Investment

Movable Ink

  • Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
  • Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.
Anonymous | TrustRadius Reviewer

Upland Kapost

  • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
  • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
Anonymous | TrustRadius Reviewer

Pricing Details

Movable Ink

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Upland Kapost

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Movable Ink
9.0
Upland Kapost
8.0

Likelihood to Renew

Movable Ink
Upland Kapost
10.0

Usability

Movable Ink
Upland Kapost
7.0

Support Rating

Movable Ink
Upland Kapost
8.5

Scalability

Movable Ink
Upland Kapost
8.0

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