What users are saying about
1 Rating
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Score 8 out of 100
37 Ratings
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Score 7 out of 100

Feature Set Ratings

    Ad Network Integration

    Nativo

    Feature Set Not Supported
    N/A
    7.7

    Verizon Media Ad Platform

    77%
    Verizon Media Ad Platform ranks higher in 2/2 features

    Data Transfer

    N/A
    0 Ratings
    7.7
    77%
    6 Ratings

    DSP integration

    N/A
    0 Ratings
    7.7
    77%
    5 Ratings

    Ad Campaigns

    Nativo

    Feature Set Not Supported
    N/A
    7.8

    Verizon Media Ad Platform

    78%
    Verizon Media Ad Platform ranks higher in 5/5 features

    Ad campaign creation

    N/A
    0 Ratings
    8.3
    83%
    9 Ratings

    Ad deployment

    N/A
    0 Ratings
    8.3
    83%
    8 Ratings

    Display advertising

    N/A
    0 Ratings
    7.7
    77%
    9 Ratings

    Ad display and retargeting segmentation

    N/A
    0 Ratings
    7.7
    77%
    9 Ratings

    Sequence targeting

    N/A
    0 Ratings
    7.0
    70%
    6 Ratings

    Ad Reporting & Analytics

    Nativo

    Feature Set Not Supported
    N/A
    7.7

    Verizon Media Ad Platform

    77%
    Verizon Media Ad Platform ranks higher in 6/6 features

    Ad dashboards

    N/A
    0 Ratings
    7.3
    73%
    9 Ratings

    Ad performance reports

    N/A
    0 Ratings
    8.0
    80%
    9 Ratings

    Ad conversion tracking

    N/A
    0 Ratings
    7.6
    76%
    9 Ratings

    Ad attribution reporting

    N/A
    0 Ratings
    8.0
    80%
    6 Ratings

    Cross-channel ad management

    N/A
    0 Ratings
    7.7
    77%
    6 Ratings

    Ad forecasting and optimization

    N/A
    0 Ratings
    7.3
    73%
    8 Ratings

    Attribute Ratings

    • Nativo is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.0

    Nativo

    80%
    1 Rating
    7.7

    Verizon Media Ad Platform

    77%
    10 Ratings

    Likelihood to Recommend

    Nativo, Inc.

    It is perfect for clients who want to create native stories. Setup is easy and it lets you edit the campaign name even after it has run. Reporting tools are pretty easy to use.
    Read full review

    Yahoo (Verizon Media)

    Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.
    Read full review

    Pros

    Nativo, Inc.

    • Easy to set up
    • Good reporting
    • Good support
    • Provide network advertisers for unsold inventory
    Read full review

    Yahoo (Verizon Media)

    • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
    • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
    Read full review

    Cons

    Nativo, Inc.

    • It would be nice if they provide dashboards for individual advertisers (campaigns) instead of the dry tables.
    • It would be nice if the current dashboard could show impressions and clicks and CTR on one chart and let users filter by campaign.
    Read full review

    Yahoo (Verizon Media)

    • Higher inventories for audience targeting
    • Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
    • More dynamism to achieve better performance in campaigns
    Read full review

    Pricing Details

    Nativo

    Starting Price

    Editions & Modules

    Nativo editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Verizon Media Ad Platform

      Starting Price

      Editions & Modules

      Verizon Media Ad Platform editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Alternatives Considered

        Nativo, Inc.

        No answers on this topic

        Yahoo (Verizon Media)

        Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.
        Read full review

        Return on Investment

        Nativo, Inc.

        • Overall the results are positive.
        • We are able to monetize the unsold inventory through its network.
        Read full review

        Yahoo (Verizon Media)

        • AdTech helps us determine where to steer our audience, and where to project our next campaign.
        • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
        • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
        Read full review

        Screenshots

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