What users are saying about
141 Ratings
3 Ratings
141 Ratings
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Score 8.1 out of 100
3 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

NetBase

Best suited to processing large volumes of social media mentions. As with any social analysis tool, a degree of expertise and understanding of social media platforms, audience trends etc. is important to get the most out of the tool, so an "expert user" approach should be prioritised over making it accessible to lots of people with minimal training. The pricing model is particularly suitable for a small number of users who are likely to be looking at a large number of brands/topics.
Scott Thompson | TrustRadius Reviewer

Pulsar

I think that Pulsar is a good tool for brands or agencies who have a set list of competitors or subbrands that they are looking to do a monthly/weekly comparison of engagement metrics. When you have the brand account inputted, the data is shown in a visually tangible way and easy to comprehend.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

NetBase
7.8
Pulsar
Boolean keyword searches
NetBase
7.0
Pulsar
Filtering out noise/spam
NetBase
7.0
Pulsar
Sentiment analysis
NetBase
8.0
Pulsar
Broad channel coverage
NetBase
9.0
Pulsar

Publishing

NetBase
8.5
Pulsar
Content planning and scheduling
NetBase
9.0
Pulsar
Audience targeting
NetBase
8.0
Pulsar
Content optimization
NetBase
8.0
Pulsar
Workflow management
NetBase
9.0
Pulsar

Engagement

NetBase
8.3
Pulsar
Automated routing and prioritization
NetBase
8.0
Pulsar
Customer interaction histories
NetBase
8.0
Pulsar
Bulk actions
NetBase
9.0
Pulsar

Marketing

NetBase
8.4
Pulsar
Lead generation
NetBase
9.0
Pulsar
Content marketing
NetBase
8.0
Pulsar
Paid media management
NetBase
9.0
Pulsar
Campaigns and promotions
NetBase
7.5
Pulsar

Channel coverage/integration

NetBase
8.4
Pulsar
Twitter
NetBase
8.5
Pulsar
Facebook
NetBase
8.5
Pulsar
LinkedIn
NetBase
8.5
Pulsar
Google+
NetBase
8.5
Pulsar
Instagram
NetBase
8.5
Pulsar
Pinterest
NetBase
8.0
Pulsar
YouTube
NetBase
8.5
Pulsar

Reporting/analytics

NetBase
8.7
Pulsar
Campaign success analytics
NetBase
9.0
Pulsar
Real-time tracking
NetBase
9.0
Pulsar
Competitor analysis
NetBase
8.0
Pulsar

Account management

NetBase
8.0
Pulsar
Role-based user permissions & privileges
NetBase
9.0
Pulsar
Mobile access
NetBase
7.0
Pulsar

Pros

NetBase

  • Ease of reporting, conversation analysis, easy to build dashboards that give quick glimpses of the conversation/topic and allow you to drill down as needed.
  • Accurate sentiment driven triggered alerts let you keep your pulse on the conversation.
  • Topic setup is easy. Topics are easy to set up and advanced Boolean search functionality enables the use of wildcards to enhance topics.
  • Data access is outstanding. With 27 months of historical data built in and access to firehose data for social media platforms, data acquisition is second to none.
Ted Tagalakis | TrustRadius Reviewer

Pulsar

  • Track engagements over time
  • Easy to use interface
  • Modern and updated display
Anonymous | TrustRadius Reviewer

Cons

NetBase

  • NetBase has implemented many changes recently, but did not keep us informed. A newsletter or something like that would help.
  • I noticed a couple of problems with the data, but I was told they were due to "glitches" which was not very helpful.
  • We find a lot of repeats of the same exact posts, which seems odd and skews the data.
Melissa Schwartz | TrustRadius Reviewer

Pulsar

  • Unfortunately, when exporting data it is often hard to read in an easy format.
  • I've used other tools where you can get historical data once you put into the tool but Pulsar cannot do that.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

NetBase

NetBase 8.1
Based on 88 answers
We've had a good experience using the tool and have invested quite a bit of time training the internal team on how to get the most benefit out of it. There would need to be a compelling reason or business case to port over all of our existing topics and tool know-how to another platform.
Alisa Abrams | TrustRadius Reviewer

Pulsar

No score
No answers yet
No answers on this topic

Usability

NetBase

NetBase 9.0
Based on 13 answers
Very simple to use, quick to pick up on the key principles, and a task-centric design (ie. Topics to set up what you want to analyze, Analysis to do the exploration/analysis, and Dashboards to pull results and findings together to generate reports.) All intuitive, drag & drop etc.
Scott Thompson | TrustRadius Reviewer

Pulsar

Pulsar 7.0
Based on 1 answer
Pulsar is not a complex tool by any means. The interface is updated and comprehensive, and I've used multiple tools in the past where the interface was very outdated and exporting data was often a difficult process since it was not well organized. The tool works well in visualizing complex data.
Anonymous | TrustRadius Reviewer

Performance

NetBase

NetBase 9.5
Based on 6 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Ted Tagalakis | TrustRadius Reviewer

Pulsar

No score
No answers yet
No answers on this topic

Support Rating

NetBase

NetBase 9.1
Based on 11 answers
Our NetBase support team is always there for us and has never let us down. They are willing to roll up their sleeves and dive into any issue or complex business problem that we are looking to solve.
Ted Tagalakis | TrustRadius Reviewer

Pulsar

Pulsar 8.0
Based on 1 answer
I have not had to reach out to Pulsar support before but my coworkers have and said the support was good.
Anonymous | TrustRadius Reviewer

Implementation Rating

NetBase

NetBase 9.6
Based on 4 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Ted Tagalakis | TrustRadius Reviewer

Pulsar

No score
No answers yet
No answers on this topic

Alternatives Considered

NetBase

We've used several different social media tools, and Netbase is by far the best. It's easy to understand (after a topic is set up), easy to export and looks very clean for client presentations. With Radian 6, we got a word cloud, but had to create any other graphs and visuals by hand since they only exported to an Excel. It was the same with Simply Measured, the reporting was just ugly and unpresentable to clients. Visible Intelligence was just inaccurate, and kept pulling in spam posts that were full of porn
Sarah Flagg | TrustRadius Reviewer

Pulsar

I think that Pulsar is one of the more updated platforms that I have used and the metrics exported/shown in the dashboard are accurate. I think that some tools report inaccurate metrics gathered from social media platforms due to the new APIs, something that often causes confusion and lack of clarity.
Anonymous | TrustRadius Reviewer

Return on Investment

NetBase

  • Positive - NetBase allows us to quickly gather a high level over view of a topic, which helps for new business pitch and being able to inform the account teams of basic information.
  • Negative - We have to use other tools to gather news, which affects our budget.
Scott Reitzel | TrustRadius Reviewer

Pulsar

  • Input into our algorithm for brand strength and stature
  • Quick engagement tracking
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

NetBase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

NetBase Editions & Modules

Additional Pricing Details

Pulsar

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pulsar Editions & Modules

Edition
TRAC (starter package)$1,2001
  1. 150,000 mentions
Modules
CORE (starter package)$4501
  1. Other
Additional Pricing Details
Prices listed are on a 'starting from' basis. All TRAC packages have unlimited user log-ins, unlimited search queries and are charged on the amount of mentions pulled in. Bespoke packages are available.

Rating Summary

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