Satmetrix (discontinued) vs. Zoomin

Satmetrix is best suited if you don't currently use Salesforce. A lot of its main selling points are negated by the virtue of having Salesforce. Case management is in Salesforce, reporting is in Salesforce, the structure that NPX imposes is actually clunky and unwieldy, and is much more streamlined on competing platforms such as GetFeedback and SurveyMonkey. The only thing that leaves is the consultative service on being best practice and I don't really get to see any of that.

Incentivized

Zoomin is best suited for an organization that uses DITA or other forms of structured authoring in at least one department. The structure provided by DITA will lay the foundation for all other types of content that are imported into Zoomin.

• Ease of use; SaaS solution, all web based - simple, straightforward and easy to use
• Multi lingual; we are able to use multiple languages for our surveys
• Reporting is very flexible; reports can be run for pretty much any data point that you can capture!

• The biggest advantage to using Zoomin is the care and loyalty of their people. No matter what occurred throughout the process, they were with us 100%.
• The Zoomin product is one of the few DITA compatible products I've seen that presents a current and professional interface.
• Zoomin's roadmap is impressive and I've actually seen first-hand that they really do make good on items on their roadmap!

• Implementation did not go as well as planned and there were problems.
• If you are running multiple surveys, slicing and dicing data is not that simple.

Incentivized

• Zoomin's SalesForce integration is a must finish. It's almost there, but they haven't been able to get Salesforce to certify it.

The previous experience was so negative that even if they have improved since then it wouldn't help. Another more pertinent reason is because we have an existing 3 year contract with Medallia. Lastly, vendor transitions in our environment (B2B in 132 countries) is extremely painful. I've managed two of them and wouldn't wish it on my worst enemy.

Incentivized

I haven't evaluated any other products. Our executive team selected NPS as the preferred measurement of customer sentiment and Satmetrix is the only certification company I am aware of.

• With the knowledge gained front he transactional surveys, Satmetrix helped us significantly improve our customer service processes.
• Combined with the relationship survey, we were ultimately able to improve our customer retention by over 20% within 2 years.

Incentivized

• Our new Zoomin based interface increased traffic to our doc site by 600%.
• The new Zoomin based site decreased traffic to the support portal by 10-20% for all segments of the business.
• Customer comments provided positive results as customers started to see we were making much needed improvement.