Nielsen Marketing Cloud vs. SAP HANA Cloud

Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.

Incentivized

It is well organized. One can use it for the company's portfolio management. Various tasks can be done for managerial purposes. One can track the material from start to end product: for example, raw material, packing material & consumable material to formulated bulk and formulated drug product. This can help to manage spending as well as finding costing of the product.

Incentivized

• I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
• It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
• When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
• Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.

Incentivized

• Real-time reporting and analytics on data: because of its in-memory architecture, it is perfect for businesses that need to make quick decisions based on current information.
• Managing workload with complex data: it can handle a vast range of data types, including relational, documental, geospatial, graph, vector, and time series data.
• Developing and deploying intelligent data applications: it provides various tools for such applications and can be used for machine learning and artificial intelligence to automate tasks, gain insights from data, and make predictions.

• More segments need to be created as often as possible
• Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.

Incentivized

• Requires higher processing power, otherwise it won't fly. How ever computing costs are lower. Incase you are migrating to cloud please do not select the highest config available in that series . Upgrading it later against a reserved instance can cost you dearly with a series change
• Lack of clarity on licensing is one major challenge
• Unless S/4 with additional features are enabled mere migration HANA DB is not a rewarding journey. Power is in S/4

Incentivized

I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.

Incentivized

At this moment we are not focusing on SAP, however would love to in the future. This is primarily because of our limited ability to generate more revenue to fund for SAP partnerships and products. Our initial tryst with SAP Partneredge open ecosystem didn't go as planned and we have shelved that for now. Hope we can revive in the future

Incentivized

Very easy to utilize. Features are basic. Again just not too much in the way of involved customization

Incentivized

In addition to the points described in the previous parts of the review, I believe that as I gain more experience with the product over time, I will be able to better describe my experience with this tool. Meanwhile, I can confirm that the possibilities presented to my organization by the change to SAP HANA, at the moment, have been very important to evolve the analytical and strategic field towards a new path.

Incentivized

I am rating this as neutral due to having minimal interaction with them

Incentivized

One specific example of how the support for SAP HANA Cloud impacted us is in our efforts to troubleshoot and resolve technical issues. Whenever we encountered an issue or had a question, the support team was quick to respond and provided us with clear and actionable guidance. This helped us avoid downtime and keep our analytics operations running smoothly.

Incentivized

Professional GIS people are some of the most risk-averse there are, and it's difficult to get them to move to HANA in one step. Start with small projects building to 80% use of HANA spatial over time.

Incentivized

Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.

Incentivized

I have deep knowledge of other disk based DBMSs. They are venerable technology, but the attempts to extend them to current architectures belie the fact they are built on 40 year old technology. There are some good columnar in-memory databases but they lack the completeness of capability present in the HANA platform.

Incentivized

Limitation of training deliverable by organization

Incentivized

• We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
• We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.

Incentivized

• ROI has always been high in terms of the functionality that it offers and the security features it comes with.
• Managing large volumes of data in real-time is not an easy task, but it does it pretty well with faster data processing.

Incentivized