What users are saying about
7 Ratings
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Score 9.4 out of 100
15 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

Opal

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Kenji Onozawa | TrustRadius Reviewer

Sprinklr Modern Marketing

Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Project Management

Opal
7.9
Sprinklr Modern Marketing
Task Management
Opal
9.1
Sprinklr Modern Marketing
Gantt Charts
Opal
9.1
Sprinklr Modern Marketing
Scheduling
Opal
9.1
Sprinklr Modern Marketing
Workflow Automation
Opal
9.1
Sprinklr Modern Marketing
Mobile Access
Opal
1.0
Sprinklr Modern Marketing
Search
Opal
9.1
Sprinklr Modern Marketing
Visual planning tools
Opal
9.1
Sprinklr Modern Marketing

Communication

Opal
6.1
Sprinklr Modern Marketing
Chat
Opal
4.5
Sprinklr Modern Marketing
Notifications
Opal
9.1
Sprinklr Modern Marketing
Discussions
Opal
4.5
Sprinklr Modern Marketing

File Sharing & Management

Opal
9.1
Sprinklr Modern Marketing
Versioning
Opal
9.1
Sprinklr Modern Marketing
Video files
Opal
9.1
Sprinklr Modern Marketing
Audio files
Opal
9.1
Sprinklr Modern Marketing
Document collaboration
Opal
9.1
Sprinklr Modern Marketing
Access control
Opal
9.1
Sprinklr Modern Marketing

Content Creation

Opal
Sprinklr Modern Marketing
7.7
Ideation
Opal
Sprinklr Modern Marketing
7.7
Approval workflows
Opal
Sprinklr Modern Marketing
6.8
Content collaboration
Opal
Sprinklr Modern Marketing
8.7
Content calendar
Opal
Sprinklr Modern Marketing
8.1
Network for content licensing/production
Opal
Sprinklr Modern Marketing
7.3

Content Publishing

Opal
Sprinklr Modern Marketing
6.4
Content hub
Opal
Sprinklr Modern Marketing
9.3
Forms / Gated content
Opal
Sprinklr Modern Marketing
5.5
Embedded CTAs
Opal
Sprinklr Modern Marketing
1.8
Content distribution
Opal
Sprinklr Modern Marketing
7.7
Content promotion
Opal
Sprinklr Modern Marketing
6.4
Content automation
Opal
Sprinklr Modern Marketing
7.4

Content Reporting & Analytics

Opal
Sprinklr Modern Marketing
8.1
Audience profiling and targeting
Opal
Sprinklr Modern Marketing
8.3
Closed-loop tracking and reporting
Opal
Sprinklr Modern Marketing
8.2
Content performance analytics
Opal
Sprinklr Modern Marketing
8.5
Campaign optimization dashboard
Opal
Sprinklr Modern Marketing
7.9
Competitive analytics
Opal
Sprinklr Modern Marketing
7.6

Pros

Opal

  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Kelly Rigotti | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Allows you to share and suggest pieces of content to other entities within the organization.
  • Has great reporting with lots of filters to drill down to the information you need.
  • It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
Corey Walker | TrustRadius Reviewer

Cons

Opal

  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Slow UI/UX. Tends to hang and takes a while to load.
  • Social listening capabilities are extremely lacking.
  • Customization of dashboards is not user-friendly and requires a certain technical understanding of how Sprinklr is set up, and how it's logic flows.
Anonymous | TrustRadius Reviewer

Support Rating

Opal

No score
No answers yet
No answers on this topic

Sprinklr Modern Marketing

Sprinklr Modern Marketing 6.7
Based on 10 answers
At MGM Resorts International, we have roles dedicated to the enterprise-wide management of Sprinklr, therefore, I have never personally reached out to Sprinklr Marketing support. Our department was required to use Sprinklr University, and I found it useful, but the courses are too long and it could be more interactive to keep students interested
Marena Bitz | TrustRadius Reviewer

Alternatives Considered

Opal

You get for what you paid for. Opal has more features
Teena Thach | TrustRadius Reviewer

Sprinklr Modern Marketing

I used Social Bakers in the past, but at this moment we use Sprinklr, and I like the platform.
Alejandro Mac Swiney | TrustRadius Reviewer

Return on Investment

Opal

  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Kenji Onozawa | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Our share of voice was able to increase on certain topics
  • We were able to build a more effective strategy around content
  • Gaining more followers
Anonymous | TrustRadius Reviewer

Screenshots

Sprinklr Modern Marketing

Pricing Details

Opal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Marketing

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Opal
9.3
Sprinklr Modern Marketing
7.2

Likelihood to Renew

Opal
10.0
Sprinklr Modern Marketing

Support Rating

Opal
Sprinklr Modern Marketing
6.7

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