What users are saying about
7 Ratings
65 Ratings
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.4 out of 100
65 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.1 out of 100

Likelihood to Recommend

Opal

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Kenji Onozawa | TrustRadius Reviewer

Uberflip

For us, we have spent a lot of time creating content. Uberflip allows us to serve this up in a well thought out and well planned environment. It also allows us to use these as landing pages for email campaigns as well as a starting point for our sales AI to engage with a potential customer based on the content they were viewing. Because we had the content it made it easy to organize and present this in an easy to navigate resource hub on our site.
Shane Adair | TrustRadius Reviewer

Feature Rating Comparison

Project Management

Opal
7.9
Uberflip
Task Management
Opal
9.1
Uberflip
Gantt Charts
Opal
9.1
Uberflip
Scheduling
Opal
9.1
Uberflip
Workflow Automation
Opal
9.1
Uberflip
Mobile Access
Opal
1.0
Uberflip
Search
Opal
9.1
Uberflip
Visual planning tools
Opal
9.1
Uberflip

Communication

Opal
6.1
Uberflip
Chat
Opal
4.5
Uberflip
Notifications
Opal
9.1
Uberflip
Discussions
Opal
4.5
Uberflip

File Sharing & Management

Opal
9.1
Uberflip
Versioning
Opal
9.1
Uberflip
Video files
Opal
9.1
Uberflip
Audio files
Opal
9.1
Uberflip
Document collaboration
Opal
9.1
Uberflip
Access control
Opal
9.1
Uberflip

Content Creation

Opal
Uberflip
5.4
Ideation
Opal
Uberflip
5.1
Approval workflows
Opal
Uberflip
5.6
Content collaboration
Opal
Uberflip
5.7
Content calendar
Opal
Uberflip
5.6
Network for content licensing/production
Opal
Uberflip
5.2

Content Publishing

Opal
Uberflip
7.1
Content hub
Opal
Uberflip
7.4
Forms / Gated content
Opal
Uberflip
7.5
Embedded CTAs
Opal
Uberflip
7.0
Content distribution
Opal
Uberflip
7.4
Content promotion
Opal
Uberflip
7.0
Content automation
Opal
Uberflip
6.4

Content Reporting & Analytics

Opal
Uberflip
6.2
Audience profiling and targeting
Opal
Uberflip
6.3
Closed-loop tracking and reporting
Opal
Uberflip
6.1
Content performance analytics
Opal
Uberflip
6.4
Campaign optimization dashboard
Opal
Uberflip
5.6
Competitive analytics
Opal
Uberflip
6.4

Pros

Opal

  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Kelly Rigotti | TrustRadius Reviewer

Uberflip

  • The marketing streams that mix video, PDF, blog and social media content together provide a very compelling way to build an engaging experience for the visitor.
  • The new Site Engager tool easily brings streams and content recommendations to existing website without coding.
  • Their customer support has been terrific. Questions are quickly answered and they work behind the scenes to tweak the product as needed to support our requirements.
Eric Dickmann | TrustRadius Reviewer

Cons

Opal

  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Anonymous | TrustRadius Reviewer

Uberflip

  • The forms on the CTAs are very small, and I don't love that they show only one field until you click into it. This seems deceptive when you must actually fill out four or five fields to access the content.
  • Image management inside the platform isn't great, so I end up loading multiple of the same image versus searching through the library.
  • When you update the main navigation or footer on your main website, you must work with their developers to update it within the hub, rather than having your internal team handle it.
Jade Hill | TrustRadius Reviewer

Likelihood to Renew

Opal

Opal 10.0
Based on 1 answer
No answer on this topic is available.

Uberflip

Uberflip 9.8
Based on 7 answers
Uberfllip always seems to be trying to improve features, integrations, look and feel and they are seriously committed to taking feature requests and acting upon them incredibly fast. For example, I had an issue with the ebook thumbnails when I initially launched, which required resizing and fixing each of them manually versus the Hub pulling a good image automatically. They saw what I was trying to do and the problem with it, and corrected the image problem in less than two weeks. They realized people were uploading documents of all sorts of sizes and we have some unique sizing for our eBooks from square to post card to landscape. In addition to innovation, the Hub has now become and integral part of our website, and we'd be hard pressed to create something as good looking and functional and easy to use as Uberflip
Audrey Dalton | TrustRadius Reviewer

Usability

Opal

No score
No answers yet
No answers on this topic

Uberflip

Uberflip 8.2
Based on 6 answers
It was easy to learn and while it definitely took time to get everything set up and working the way I wanted, it wasn't difficult. There was plenty of support and knowledge center tools as well.
Stephanie Casstevens | TrustRadius Reviewer

Reliability and Availability

Opal

No score
No answers yet
No answers on this topic

Uberflip

Uberflip 9.1
Based on 2 answers
After using Uberflip for more than a year, we have yet to experience any down time.
Karen Foreman-Brown | TrustRadius Reviewer

Support Rating

Opal

No score
No answers yet
No answers on this topic

Uberflip

Uberflip 5.7
Based on 8 answers
We do not like support since it does not provide a correct solution we always have problems and rarely solve it at this time, it takes time to respond and sometimes ignores us, I think this platform could try a little more with good support.
Edward Smith | TrustRadius Reviewer

Online Training

Opal

No score
No answers yet
No answers on this topic

Uberflip

Uberflip 10.0
Based on 1 answer
It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up
Stephanie Casstevens | TrustRadius Reviewer

Implementation Rating

Opal

No score
No answers yet
No answers on this topic

Uberflip

Uberflip 10.0
Based on 1 answer
Set up folder settings the way you want before cloning folders! Saves so much time!
Stephanie Casstevens | TrustRadius Reviewer

Alternatives Considered

Opal

You get for what you paid for. Opal has more features
Teena Thach | TrustRadius Reviewer

Uberflip

Frankly, we didn't look at any alternatives. We found Uberflip at a conference and were so impressed with their product that we didn't need to look elsewhere. The pricing was reasonable and it had most of the features that we wanted. Their service was solid, so it was an easy decision.
Logan Mallory | TrustRadius Reviewer

Return on Investment

Opal

  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Kenji Onozawa | TrustRadius Reviewer

Uberflip

  • While we did see ROI come about, it took it over a year to truly show it's worth.
  • It has helped our customer service team train new customers, which has aided in improved customer service.
  • We've seen an increase in content downloads and shares. More eyes are getting to our content which is great.
Justina Logozzo | TrustRadius Reviewer

Screenshots

Pricing Details

Opal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Uberflip

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required

Rating Summary

Add comparison