Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle so users can deliver on-brand, high-impact digital experiences that 'wow' audiences.
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OU Campus
Score 9.2 out of 10
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OU Campus from OmniUpdate is billed as a CMS for institutions of higher education. It can be deployed as a cloud-based service or hosted locally. It is built in Java, uses open standards, and is extensible through APIs.
Well suited to an organisation who wants a real presence and a superior customer experience when visiting your website. Very modern look and feel and is great for hosting videos and specialist graphics. It is hard to fault the product and it is up there amongst the best in the market
OU Campus is the best CMS product I've seen, especially when you have a large organization with less staff and resources. Also, its power, if one team likes marketing, handles all pages and that saves a lot of time and effort. I strongly like the components/snippets. Tags all dynamic modules.
A centralized UI to maintain multiple websites using a common entry point.
Page types and blocks that can be highly customized using .NET code, but at the same time allows checks and validations when being created by Marketing/Content Users.
A very good set of extra libraries/add-ons that allows to expand website functionality in a very short period of time (Content APIs, Personalization, A/B Testing, Social)
The JustEdit feature makes updating content a breeze. With a small staff, we rely on others to update their content. OU Campus makes it easy.
Site-wide find and replace. I use the site-wide find and replace feature for all sorts of things - links, enrollment numbers, department names. It's really helpful.
Customer service. The staff at OU Campus answers questions quickly and is always willing to discuss the most effective ways to take on new projects.
On the technical side, Spire is all built on React Redux, so there's a React framework and then Optimizely built their own framework on top of that React implementation, which is, I'd say customized and non-standard. So learning that as a developer is usually a four to five month learning curve. So that is a con where it's not a standard React redux implementation.
Formatting. The page can sometimes look very differently when published than what it looks like while editing. Some improvements have been made in this area with version 10 however.
Find and replace. The command+F needs to find text on the page while editing, not present an actual find and replace dialog box. At least give me the option to simply "find" the text I'm looking for. The dialog box just gets in the way most of the time.
There is not a way to "unpublish" items. At least not a way that I can think of. I would like the ability to pull a page offline without deleting it. Seems like it should be done simpler.
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
The Opti CMS is pretty easy to use once you get used to it. Setting up the experience editor takes some time and difficult to follow and do in a group setting. We found working one on one or in smaller groups works better
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
Optimizely CMS is part of a more composable suite when it comes to DXPs. With that, some other systems like Sitecore Experience Platform are monoliths, which makes the development and maintenance of those products fairly complex (this includes system architecture). In our experience, Optimizely makes it simpler to implement solutions in a rapid manner and "tack on" additional products if needed as organizations grow and are able to leverage that functionality.
Before using OU Campus Content Management System we were using Adobe's DreamWeaver suite for creating and maintaining web pages. The core web development environment was cumbersome to set up. Non-tech people also had trouble understanding how the web works and how web pages are created/maintained. OU Campus Content Management System solved all problems for us.
