My review of Optimizely CMS.
October 12, 2023

My review of Optimizely CMS.

Clint Cathcart | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Optimizely Content Cloud

Overall Satisfaction with Optimizely Content Management System

I use the Opti Content management system to maintain and update my site with relevant content related to the products and industries we serve. We use it to create and manage blogs also.
  • Easy to navigate.
  • Easy to create content and manage it.
  • Enable us to make changes to our site quickly and efficiently.
  • Allows us to do work ourselves without a developer or knowing code,.
  • Make it easier to get out of of the CMS once you activate it. now, anytime you use CMS and try to go to your website after it opens the CMS if you're logged into the admin console, which is really annoying.
  • Make it easier to create widgets without needing to work through a developer or partner.
  • Help manage image sizes when adding them to the site, to help improve site speed.
  • The positive is on ROI as we can get more done without needing to go through 3rd party or know Code to create and add content.
  • Workflows could use improvement. I don't know that there are workflows that I'm aware of.
  • Make it easier to connect to 3rd party software like Hubspot, Magento, email services, etc.
We use Configured Commerce, Opti PIM, and CMS. We use PIM to manage our product content, CMS to manage blogs and marketing page content, and Configured commerce to manage the site. I'd like to see them work more seamlessly together. Currently, we manage things in 3 different places, which requires logging in and opening three different browsers. This can be a pain and cause confusion for people trying to learn the system.
It's made it much easier for us to manage our site through our marketing team. We are able to move more quickly and get more done as a team. It also allows us to make mass changes much more quickly and effectively with a small team, which is important for us.
Pretty quickly. Through trial and error. The training, much like all training I've seen for Optimizely products, is complete crap! I've never seen worse training in my career on any platform. It's completely irrelevant, especially for the configured commerce. PIM Training was okay but not great. I think this is a major area that needs improvement.
It's a little bit better and easier to use.

Do you think Optimizely Content Management System delivers good value for the price?

Yes

Are you happy with Optimizely Content Management System's feature set?

No

Did Optimizely Content Management System live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Content Management System go as expected?

No

Would you buy Optimizely Content Management System again?

Yes

It's well suited for us because it allows us to quickly make updates and create pages without needing to know code or use a developer. This helps us lower our costs and move more quickly.

Optimizely Content Management System Feature Ratings

WYSIWYG editor
7
Code quality / cleanliness
5
Admin section
5
Page templates
5
Library of website themes
Not Rated
Mobile optimization / responsive design
4
Publishing workflow
6
Form generator
3
Content taxonomy
7
SEO support
3
Bulk management
6
Availability / breadth of extensions
Not Rated
Community / comment management
Not Rated
API
6
Internationalization / multi-language
Not Rated
Role-based user permissions
7