OutboundEngine vs. ReferralCandy

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
OutboundEngine
Score 8.3 out of 10
N/A
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…
$199
per user
ReferralCandy
Score 9.6 out of 10
N/A
ReferralCandy is an email-based customer referral platform.
$47
per month
Pricing
OutboundEngineReferralCandy
Editions & Modules
Essential
$199
per user
Value
$299
per user
Premium
$499
per user
Premium
$39
per month
Plus
$239
per month
Offerings
Pricing Offerings
OutboundEngineReferralCandy
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$99 per userNo setup fee
Additional DetailsMore information is available on the vendor's website.Premium Plan: Starts at $39/month + up to 5% of Revenue generated by ReferralCandy Plus Plan: Starts at $239/month + 1.5% of Revenue generated by ReferralCandy
More Pricing Information
Features
OutboundEngineReferralCandy
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
OutboundEngine
8.1
48 Ratings
6% above category average
ReferralCandy
-
Ratings
Mobile optimization8.243 Ratings00 Ratings
Email deliverability reporting8.448 Ratings00 Ratings
List management7.743 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
OutboundEngine
7.8
37 Ratings
7% above category average
ReferralCandy
-
Ratings
Automated sales alerts and tasks7.837 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
OutboundEngine
7.9
46 Ratings
9% above category average
ReferralCandy
-
Ratings
Social sharing and campaigns7.946 Ratings00 Ratings
Best Alternatives
OutboundEngineReferralCandy
Small Businesses
Thryv
Thryv
Score 8.8 out of 10
OutboundEngine
OutboundEngine
Score 8.3 out of 10
Medium-sized Companies
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
OutboundEngine
OutboundEngine
Score 8.3 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Influitive
Influitive
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OutboundEngineReferralCandy
Likelihood to Recommend
7.9
(59 ratings)
10.0
(2 ratings)
Likelihood to Renew
7.0
(2 ratings)
-
(0 ratings)
Usability
8.0
(5 ratings)
-
(0 ratings)
Availability
9.4
(26 ratings)
-
(0 ratings)
Support Rating
5.9
(24 ratings)
9.1
(1 ratings)
User Testimonials
OutboundEngineReferralCandy
Likelihood to Recommend
Elm Street Technology
OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
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ReferralCandy
ReferralCandy is overall a great tool that saves me time and money. Creating a referral program on your own is incredibly difficult and this tool allows for an automated system to send us an option to opt into the referral program. Their customer success team is very helpful and they're quick to get back to us when we have a question. We also love the ban feature when a customer abuses the referral program.
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Pros
Elm Street Technology
  • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
  • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
  • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
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ReferralCandy
  • Integrates nicely with BigCommerce's checkout process
  • Easily customizable when it comes to aesthetics
  • Simple and clear admin interface
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Cons
Elm Street Technology
  • I do not like the use of drawings to attract new customers, and they have ignored my requests to eliminate that for my personal emails.
  • I do not like it when a competitor in my immediate market has the same posts. It cheapens the service or makes it appear that I am simply sharing another's post.
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ReferralCandy
  • I would love to see a multi-tiered referral or reward system so that we can offer certain customer groups unique offers.
  • I would love a feature where you can issue a reward to a customer without them "qualifying for it".
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Likelihood to Renew
Elm Street Technology
The biggest issue is poor ROI. The second biggest issue is rigid customer service process, lack of a sense of urgency, and inability to reach out to upper management with issues.
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ReferralCandy
No answers on this topic
Usability
Elm Street Technology
Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
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ReferralCandy
No answers on this topic
Reliability and Availability
Elm Street Technology
I haven't had to contact Outbound Engine because I haven't had any application errors or unplanned outages. I basically have had such a trouble free experience with them that I haven't had to call. Everything is automated and I get a notice to review every isse. I suppose if I personalized the newsletter a bit more and added some of my own articles, I would need to contact them, (which I should really start to do) but so far things have been so on point, I haven't felt the need.
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ReferralCandy
No answers on this topic
Support Rating
Elm Street Technology
The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
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ReferralCandy
ReferralCandy went above and beyond when it came to the initial integration of their app with our e-commerce store. They walked us through, step by step, how to install it, and then spent time helping track down a display bug that had popped up, giving us a couple free months for our trouble even!
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Alternatives Considered
Elm Street Technology
I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
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ReferralCandy
No answers on this topic
Return on Investment
Elm Street Technology
  • It has provided a consistent email message to my clients
  • It has provided a consistent social media presence for my past clients
  • It has helped me obtain and correlate customer reviews
  • Unfortunately I cannot say that I have any direct information that a sale was generated directly as a result of OutboundEngine. I feel that it has but I have no measurable proof of this
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ReferralCandy
  • ReferralCandy has been positive because it allows customers to refer new customers to discover our brand.
  • We'd love to know more about how this affects our customer acquisition cost.
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ScreenShots

OutboundEngine Screenshots

Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails

ReferralCandy Screenshots

Screenshot of ReferralCandy dashboard -- see referral sales and revenueScreenshot of Widgets to promote the referral program among a customer baseScreenshot of Connect ReferralCandy with a Klaviyo accountScreenshot of Set up referral program rewards: Coupons, cash and custom