Sitecore Send vs. WhatCounts

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sitecore Send
Score 8.7 out of 10
N/A
Sitecore Send, formerly Moosend, is an email marketing platform featuring drag and drop editor and templates for newsletters, automated workflow, mailing list management with custom fields and advanced segmentation, and personalized content.
$10
Per Subscriber
WhatCounts
Score 4.0 out of 10
N/A
WhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand. Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with…N/A
Pricing
Sitecore SendWhatCounts
Editions & Modules
Starting Price
$10.00
Per Subscriber
Maximum Price
$760.00
Per Subscriber
No answers on this topic
Offerings
Pricing Offerings
Sitecore SendWhatCounts
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Sitecore SendWhatCounts
Considered Both Products
Sitecore Send
Chose Sitecore Send
Sitecore Send's CMS allows our businesse to create, manage, and deliver content across multiple channels, ensuring a consistent brand experience. Its digital marketing tools enable businesses to automate email marketing, personalize website content based on user behavior, and …
Chose Sitecore Send
I have used Maropost for quite some time but I found Moosend a powerful application for marketing projects. We just make the project and invite our team; the remaining work is handled by this application. It never let us down in making strong plans for promotions and providing …
Chose Sitecore Send
Simple yet powerful email marketing tool designed to automate every aspect of email marketing so that email marketers can perform tasks faster and engage with visitors in an accurate and timely manner.
Chose Sitecore Send
Moosend is known as more of an industry standard than BuzzStream (which is a more budget tool), and it shows. BuzzStream has clearly cut corners in areas of usability and general UI, where Moosend, on the other hand, seems to have done it right from the beginning. Moosend is so …
Chose Sitecore Send
Moosend was the most affordable and the easiest to use. Moosend seemed to have the best reviews as far as we read. We wanted to try something new and so far have had nothing but success; however, those other programs may be just as good. We went with Moosend based on reviews …
Chose Sitecore Send
The simple interface and lower cost. Simple automation in a couple of clicks easy to set up.
Chose Sitecore Send
We use both MailChimp and Moosend, and I prefer to use MailChimp for most campaigns. As compared to MailChimp, I think it is more difficult to manage lists on Moosend. It's also harder to preview past campaigns, review campaign performance, or manage saved templates for …
WhatCounts
Chose WhatCounts
We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
Features
Sitecore SendWhatCounts
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Sitecore Send
9.3
Ratings
14% above category average
WhatCounts
9.8
Ratings
20% above category average
WYSIWYG email editor8.80 Ratings9.00 Ratings
Dynamic content8.80 Ratings00 Ratings
Ability to test dynamic content8.20 Ratings00 Ratings
Landing pages8.20 Ratings10.00 Ratings
A/B testing10.00 Ratings10.00 Ratings
Mobile optimization10.00 Ratings10.00 Ratings
Email deliverability reporting10.00 Ratings10.00 Ratings
List management10.00 Ratings10.00 Ratings
Triggered drip sequences10.00 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Sitecore Send
10.0
Ratings
26% above category average
WhatCounts
10.0
Ratings
26% above category average
Dashboards10.00 Ratings10.00 Ratings
Standard reports10.00 Ratings10.00 Ratings
Custom reports10.00 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Sitecore Send
10.0
Ratings
20% above category average
WhatCounts
-
Ratings
URL Validation10.00 Ratings00 Ratings
Link Tracking10.00 Ratings00 Ratings
Image Validation10.00 Ratings00 Ratings
Inbox Display10.00 Ratings00 Ratings
Email Accessibility Tools10.00 Ratings00 Ratings
Spelling and Grammar Check10.00 Ratings00 Ratings
Spam Testing10.00 Ratings00 Ratings
Email Previews10.00 Ratings00 Ratings
Best Alternatives
Sitecore SendWhatCounts
Small Businesses
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Score 9.9 out of 10
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Score 9.9 out of 10
Medium-sized Companies
VerticalResponse
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Score 10.0 out of 10
VerticalResponse
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Score 10.0 out of 10
Enterprises
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Score 8.6 out of 10
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Score 8.6 out of 10
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User Ratings
Sitecore SendWhatCounts
Likelihood to Recommend
8.8
(0 ratings)
10.0
(0 ratings)
Usability
8.8
(0 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Sitecore SendWhatCounts
Likelihood to Recommend
Moosend has industry-leading features and budget friendly plans suitable for budget-minded businesses. It enables businesses to execute marketing campaigns successfully and has robust workflow automation. I recommend their Pro plan to any marketing professional out there because of how it helps to strategically handle all marketing needs by boosting the level of automation.
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How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need. How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
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Pros
  • Moosend is the best application to trace the business development and to create ideas through email marketing
  • This tool is helpful in the atomization of developments on a certain level
  • It promotes business opportunities in the market with innovation and ideas
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  • We receive super customer service from a dedicated account representative.
  • The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
  • The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
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Cons
  • If you have more than 1000 subscribers you will be required to upgrade to the Pro plan.
  • Free plan users have limited customer support.
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  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
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Usability
Pretty straight forward but it takes sometime to get used to. Not exactly like WordPress or other open source cms but it gets the job done
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No answers on this topic
Support Rating
No answers on this topic
We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
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Alternatives Considered
I have used Maropost for quite some time but I found Moosend a powerful application for marketing projects. We just make the project and invite our team; the remaining work is handled by this application. It never let us down in making strong plans for promotions and providing the communication among the customers and company. Nothing can beat this application in making work flow, and we admit its strategies to make the company marketing strong and in the pipeline are also in consideration to put forward for implementation.
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We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
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Return on Investment
  • Moosend is quite affordable (500,000 emails for $500), so it's easy to see an ROI. It only takes a few recipients converting to make a campaign worth the spend.
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  • We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.
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ScreenShots