SmarterQueue is an intelligent social media scheduling tool that aims to empower marketers, content creators, and entrepreneurs with the technology and capabilities they need to grow their businesses and careers. The vendor states it: Sparks conversations that fuel growth. Helps users reclaim time and regain freedom while posting more consistently and driving revenue. Is a social media scheduling platform for every use case. Personal Brands…
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Sysomos, now part of Meltwater
Score 8.5 out of 10
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Sysomos was a social media listening and marketing solution for content discovery, planning, publishing, moderation, and analytics. Sysomos was acquired by Meltwater, and is no longer available, but the features of the former Sysomos are now part of the Meltwater platform.
It's a great platform that can easily schedule posts, and create evergreen posting by creating queues with different categories of posts. SmarterQueue allows you to create a range of content categories (tips, updates, quotes, images, videos, promotions, stories, case studies, etc) and choose where to post the various categories of content so you don't blast all your channels with the same content (have content specific channels). The interface is very clean, easy to use, and simple to navigate through, and has an AI assistant to help you create content and content variations. What I like the most creating an evergreen queue to which I can simply keep adding new content to and the posting is taken of.
Sysomos Expion is best suited, in my opinion, to offices where either you have only one moderator/manager OR where multiple users plan to manage a specific channel. Without live updates, it gets far too complicated for multiple users to manage the exact same workload
Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.
There are two differentiating features that Sysomos MAP has that the competitor tools I have experienced (Radian6, Meltwater Buzz) did not: user-friendly Boolean queries for searches and near-real-time results. The former is important because, of course, your results are only as good as your search/campaign. With Sysomos, once you master Boolean queries (which isn't terribly difficult) you're set for creating any kind of listening report. I strongly prefer this to the "campaign creator" forms that other services provide. Second, Sysomos MAP returns results almost immediately - like a Google search. So if you get your results and see that you need to tweak your query - no big deal. Or if you have a last-minute request for a client - not an issue. Meltwater can take up to 48 hours for a search to fully populate. This is a major issue if you get your full set of results back and see that you need to adjust the query; you're looking at another two days of wait time. A long wait on results can also prove problematic in agency settings where clients or prospective clients often need results with a quick turnaround.
The product is very easy to use. The platform is visual and data is easy to read. Boolean construction can sometimes be difficult, but the boolean constructor tool is helpful for boolean beginners. For more experienced boolean constructors, the boolean display at the top is very helpful in identifying where there may be holes in the construction
Unfortunately, we have not had a great experience with customer support from Klear. In the sales process, they were very responsive and helpful, but when onboarded, it definitely changed. We are based in the US and our customer service rep is based in Israel, meaning our work hours barely overlap. Oftentimes we're waiting 24+ hours for a response, and when it's a time-sensitive issue (like the platform not pulling in Instagram Story data) we want it to be resolved as quickly as possible. Klear also has a chat feature for more immediate help, but we've experienced a similar situation there where it takes 12+ hours to get a response and it's usually from our customer service rep. Our rep is very nice, but also doesn't seem very knowledgeable about the platform, and usually can't provide an immediate answer to a question we ask and has to "check with her team."
SmarterQueue is more comprehensive, has more features for cheaper subscriptions, and more flexible price plans to suit your business needs, whether you want to scale down or scale up. The user-friendly interface enabled a very quick learning curve for myself and for my virtual assistant. Better UI design and layout, clean, simple, intuitive to use and navigate through, and does the job well.
We've used Sprout Social & Hootsuite in the past -- and they all stack up pretty evenly. Sysomos has the same features as Sprout or Hootsuite, except their reports and analytics are a little more detailed. Hootsuite has a better social media management software and dashboard though
