What users are saying about

Social Studio

Top Rated
37 Ratings

Social Studio

Top Rated
37 Ratings
Score 7.3 out of 101

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Likelihood to Recommend

Social Studio

If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types.Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer

Feature Rating Comparison

Listening/monitoring

Social Studio
6.2
Boolean keyword searches
Social Studio
6.2
Filtering out noise/spam
Social Studio
6.7
Sentiment analysis
Social Studio
5.1
Broad channel coverage
Social Studio
6.8

Publishing

Social Studio
7.2
Content planning and scheduling
Social Studio
8.3
Audience targeting
Social Studio
6.8
Content optimization
Social Studio
6.0
Workflow management
Social Studio
7.8

Engagement

Social Studio
6.6
Automated routing and prioritization
Social Studio
6.0
Customer interaction histories
Social Studio
7.2
Bulk actions
Social Studio
6.6

Marketing

Social Studio
6.0
Lead generation
Social Studio
5.8
Content marketing
Social Studio
6.2
Paid media management
Social Studio
5.5
Campaigns and promotions
Social Studio
6.4

Channel coverage/integration

Social Studio
6.6
Twitter
Social Studio
8.0
Facebook
Social Studio
8.0
LinkedIn
Social Studio
7.3
Google+
Social Studio
6.3
Instagram
Social Studio
4.8
Pinterest
Social Studio
5.4
YouTube
Social Studio
6.0

Reporting/analytics

Social Studio
5.8
Campaign success analytics
Social Studio
5.7
Real-time tracking
Social Studio
6.2
Competitor analysis
Social Studio
5.3

Account management

Social Studio
7.5
Role-based user permissions & privileges
Social Studio
8.4
Mobile access
Social Studio
6.7

Pros

  • Social listening - pulling in mass amounts of data.
  • Publishing - creating a content calendar and publishing to multiple platforms.
  • User interface - it has a fairly intuitive UI.

Cons

  • Calendar view should allow for clicking and dragging of posts to reschedule the time of the post.
  • Platform does not allow for moderation of posts through keyword filters which is crucial for keeping our client's pages clean.
  • Social Studio account representatives are not completely knowledgable and competent when explaining the tool or answering questions.
  • Does not allow native video posting
  • Does not allow LinkedIn photo posts

Likelihood to Renew

Social Studio8.5
Based on 3 answers
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.

Usability

Social Studio9.0
Based on 1 answer
It looks good, is easy to use and totally customisable to individual users. It does everything I need in one place. I spend many hours of everyday in this platform and I still like it!

Support

Social Studio9.0
Based on 1 answer
I am able to contact support directly via email rather than through an account manager. I get a support auto response immediately with a case number. I usually get an initial response from a support person via email within a 24 hour period and then if it's not resolved quickly I get further phone of email support until the matter resolved. I always get an email asking if I am happy with the resolution before the case is closed

Alternatives Considered

This makes sense from an integration standpoint when a company is using other Salesforce tools or CRM solutions. Building out that complete profile of the user including their social profiles

Return on Investment

  • The one-stop-shop aspect enables us to combine multiple tool functionality into one subscription
  • Integration with Salesforce is a key selling point meaning we can coordinate all activity with a constant reference to CRM data
  • It is a little light on functionality in some areas (analyse as the prime example) so you may find you'll need to spend on an alternative / supplementary platform to fulfil the use-case requirements here

Pricing Details

Social Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details