TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Square Customers

    Score8.7 out of 10
    N/ASquare's Customer Engagement Suite, or Square Customers, is a suite of solutions that enables Square users to connect with existing customers, reach new ones, and grow relationships using tools that integrate with Square Point of Sale and Square Online.

    $0

    Twilio

    Score7.8 out of 10
    N/ATwilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.

    $0

    per min per participant

    Pricing
    Square CustomersTwilio
    Editions & Modules
    Customer Directory
    $0
    Gift Card Starter Pack
    $2
    per card (plus 2.6% + 10¢ processing fee)
    Email Marketing
    starting $15
    per month
    Text Message Marketing
    starting at $10
    per month
    Loyalty
    starting at $45
    per month
    Quick Cards
    from 99c
    per card (plus 2.6% + 10¢ processing fee)
    Custom Cards
    from 81c
    per card (plus 2.6% + 10¢ processing fee)
    Programmable Video
    $0.0015
    per min per participant
    WhatsApp Business API
    $0.0042
    Per WhatsApp Template message sent
    WhatsApp Business API
    $0.005
    Per WhatsApp session message
    Elastic SIP Trunking
    $0.007
    Per min for termination
    Programmable Messaging
    $0.0075
    per message sent or received
    Programmable Voice
    $0.0085
    per minute to receive a call
    Programmable Voice
    $0.013
    per min to make a call
    Elastic SIP Trunking
    $0.045
    Per min for origination
    Twilio Conversations
    $0.05
    per active user per month
    Twilio Authy
    $0.09
    per authentication
    Programmable Wireless
    $0.1
    per MB
    Twilio Flex (Contact Center)
    $1
    per active user hour (5000 hours free)
    Programmable Wireless
    $2.00
    per SIM card
    Twilio SendGrid Email API
    $14.95
    per month up to 100k emails. (Up to 40k emails free for 30 days)
    Twilio SendGrid Marketing Campaigns
    $15
    per month for 5,000 contacts and 15,000 emails. Your first 2,000 contacts are free
    Twilio Flex (Contact Center)
    $150
    per named user per month (5000 hours free)
    Offerings
    Pricing Offerings
    Square CustomersTwilio
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—1. Pay-as-you-go pricing: Simple usage-based pricing without contracts. 2. Volume discounts: Discounts trigger as usage grows. 3. Free trial credit that includes full API access.
    More Pricing Information
    Community Pulse
    Square CustomersTwilio
    Considered Both Products
    Block, Inc (Square)
    No answer on this topic
    Twilio
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    90%
    Would buy again
    66 Answers
    Delivers good value for the price
    No answers on this topic
    91%
    Delivers good value for the price
    58 Answers
    Happy with the feature set
    No answers on this topic
    95%
    Happy with the feature set
    69 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    87%
    Lived up to sales and marketing promises
    45 Answers
    Implementation went as expected
    No answers on this topic
    88%
    Implementation went as expected
    56 Answers
    Features
    Square CustomersTwilio
    Sales Force Automation
    Comparison of Sales Force Automation features of Square Customers and Twilio
    Feature
    Square Customers
    7.1
    4 Ratings
    10% below category average
    Twilio
    -
    Ratings
    Customer data management / contact management9.04 Ratings00 Ratings
    Workflow management8.13 Ratings00 Ratings
    Territory management5.33 Ratings00 Ratings
    Opportunity management4.02 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)9.53 Ratings00 Ratings
    Contract management8.04 Ratings00 Ratings
    Quote & order management6.94 Ratings00 Ratings
    Interaction tracking7.74 Ratings00 Ratings
    Channel / partner relationship management5.83 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Square Customers and Twilio
    Feature
    Square Customers
    6.8
    2 Ratings
    12% below category average
    Twilio
    -
    Ratings
    Case management7.32 Ratings00 Ratings
    Call center management6.82 Ratings00 Ratings
    Help desk management6.32 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Square Customers and Twilio
    Feature
    Square Customers
    8.9
    2 Ratings
    14% above category average
    Twilio
    -
    Ratings
    Lead management8.92 Ratings00 Ratings
    Email marketing8.92 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Square Customers and Twilio
    Feature
    Square Customers
    7.9
    3 Ratings
    3% above category average
    Twilio
    -
    Ratings
    Task management5.73 Ratings00 Ratings
    Billing and invoicing management9.53 Ratings00 Ratings
    Reporting8.43 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Square Customers and Twilio
    Feature
    Square Customers
    8.7
    2 Ratings
    13% above category average
    Twilio
    -
    Ratings
    Forecasting8.02 Ratings00 Ratings
    Pipeline visualization9.02 Ratings00 Ratings
    Customizable reports9.02 Ratings00 Ratings
    Customization
    Comparison of Customization features of Square Customers and Twilio
    Feature
    Square Customers
    6.9
    2 Ratings
    10% below category average
    Twilio
    -
    Ratings
    Custom fields3.72 Ratings00 Ratings
    Scripting environment7.01 Ratings00 Ratings
    API for custom integration10.01 Ratings00 Ratings
    Security
    Comparison of Security features of Square Customers and Twilio
    Feature
    Square Customers
    9.5
    3 Ratings
    12% above category average
    Twilio
    -
    Ratings
    Single sign-on capability10.01 Ratings00 Ratings
    Role-based user permissions9.03 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Square Customers and Twilio
    Feature
    Square Customers
    6.6
    2 Ratings
    13% below category average
    Twilio
    -
    Ratings
    Social data6.32 Ratings00 Ratings
    Social engagement6.82 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Square Customers and Twilio
    Feature
    Square Customers
    6.0
    1 Ratings
    23% below category average
    Twilio
    -
    Ratings
    Marketing automation10.01 Ratings00 Ratings
    Compensation management2.01 Ratings00 Ratings
    Platform
    Comparison of Platform features of Square Customers and Twilio
    Feature
    Square Customers
    9.0
    3 Ratings
    17% above category average
    Twilio
    -
    Ratings
    Mobile access9.03 Ratings00 Ratings
    Best Alternatives
    Square CustomersTwilio
    Small Businesses
    Salesflare
    Score10 out of 10
    Telegram
    Score8.8 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    Telegram
    Score8.8 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Telegram
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Square CustomersTwilio
    Likelihood to Recommend
    8.7
    (4 ratings)
    8.1
    (95 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.5
    (5 ratings)
    Usability
    9.6
    (3 ratings)
    9.5
    (10 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (39 ratings)
    Support Rating
    7.6
    (3 ratings)
    5.7
    (16 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.5
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Square CustomersTwilio
    Likelihood to Recommend
    Block, Inc (Square)
    Square is absolutely brilliant if you are just starting out and your business has both an in-person and an online component to it, as Square will solve both in-person POS and online booking/billing. Square also offers the option to create a free website for your company, though it is a very basic site, if you don't have a website yet, this is a VERY helpful option, as it takes away a huge cost. Square allowed us to be up and running in no time, taking away the need to worry about an expensive appointment-setting add-on from our current website provider (Square integrates quite nicely with our current site). Square is probably less ideal for more advanced users or companies with a need for more detailed inventory/service management. But even then, Square will more than likely be able to get the job done!
    Incentivized
    Read full review
    Twilio
    In terms of service quality, I will conveniently recommend Twilio to colleagues without an hesitation. The only reason why I may not recommend Twilio will be because there are cheaper alternatives out there. For me and my marketing department, our relationship with Twilio's services is primarily around quick, reliable delivery of marketing content to prospects , leads and customers. I dare to say that over the last six years ,I have seen Twilio do this exceptionally well without problems.
    Incentivized
    Read full review
    Pros
    Block, Inc (Square)
    • Sales pipeline
    • Customer engagement
    • Marketing
    Incentivized
    Read full review
    Twilio
    • Easy to see my team in one place, when they log in and out and what call status they are in.
    • Twilio is a simple, user friendly way to log in and out of work activities.
    • Excellent services and support.
    • The omnichannel feature which allows agents to get request from all channels.
    Incentivized
    Read full review
    Cons
    Block, Inc (Square)
    • Some of the build quality on the peripherals could feel a bit better.
    • Have more options for businesses with more credit card transactions such as monthly or discounted per transaction once a certain number is reached.
    • Have functionality to allow for a typed card number without the higher fee if the software verifies there is a hardware/read error with the card.
    Incentivized
    Read full review
    Twilio
    • Control panel. Often, navigating through lists is challenging. I want endless scrolling, not pagination.
    • Conversational intelligence service require a Language. I would like it to detect it.
    • We would like to have some credit on clients that chose to use their own Twilio account.
    Incentivized
    Read full review
    Likelihood to Renew
    Block, Inc (Square)
    No answers on this topic
    Twilio
    Unless we can get this handled quickly -- less than 1 week -- we will likely switch to another provider who, in my opinion, we'll have to spend close to $3,000 in development time to build a new integration for texting. Our clients need texting and I feel Twilio has failed us miserably.
    Incentivized
    Read full review
    Usability
    Block, Inc (Square)
    The user interface is easy to navigate - that's not always the case for some software! I look for something that is intuitive, easy to use, and doesn't take a ton of training to get up and running quickly.
    Incentivized
    Read full review
    Twilio
    Twilio has well documented APIs and examples. There are several tutorials, videos and Q&As regarding their services. So, usability is very good. I must say that advanced knowledge of telephony, API/Programming and error-handling is essential to make good use of Twilio. It's not just plug-and-play unless you are integrated with a system that has all of the programming built for it.
    Incentivized
    Read full review
    Performance
    Block, Inc (Square)
    No answers on this topic
    Twilio
    I have always found Twilio to be reliable platform. I'm not a huge fan of the new home layout but I'm sure they changed it for a reason, and I can still find my way around. It's a very dependable platform.
    Incentivized
    Read full review
    Support Rating
    Block, Inc (Square)
    Square is mostly focused on FAQs and online support, and they do a very good job creating a rich knowledge base. But, if you are not very tech savvy, it could be easy to feel a bit overwhelmed. I would recommend that they add a direct line or chat feature to call, rather than email or Knowledge base first. This might be due to staffing issues at Square, so perhaps it is the best they can do for now.
    Incentivized
    Read full review
    Twilio
    I have not had to communicate with Twilio support in the last 3 years but my past experience with them has been very positive. They replied to my previous requests promptly and kept me well informed to resolve my inquiries. With their documentation that's available, I hardly imagine why anyone would need to contact support since it's all there in a concise and easy to understand format. It would probably take you longer to type out a support ticket than to just open their doc websites.
    Incentivized
    Read full review
    Implementation Rating
    Block, Inc (Square)
    No answers on this topic
    Twilio
    The developer APIs and SDKs are super easy to follow.
    Incentivized
    Read full review
    Alternatives Considered
    Block, Inc (Square)
    A lot easier to use than Infusionsoft!!
    Incentivized
    Read full review
    Twilio
    Twilio is the idea solution for our needs, which involves sending targeted SMS messages to prospects who have opted into our ads. We do this to communicate offers/services and also to remind prospects in the lead-up to sales appointments (plus post-meeting communications). We have just started using WhatsApp, and this could be a very useful tool for community building and may compete with Twilio over time.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Block, Inc (Square)
    No answers on this topic
    Twilio
    Being in South Africa, direct local currency support would be nice
    Incentivized
    Read full review
    Return on Investment
    Block, Inc (Square)
    • This has allowed me to accept credit / debit transactions without having to have a monthly subscription to a service and lose money on times of no to little use, allowing me to have a broader customer range as checks are risky.
    • All of my initial equipment was free and there were no startup costs so my return was immediate.
    • The small fee taken out of the transaction is very much worth the ability to accept nearly all plastic transactions.
    Incentivized
    Read full review
    Twilio
    • We found that associates who had the opportunity to respond to a survey about their assigned job were 37% more likely to return to a job site
    • We were able to reduce the number of resources required to manually respond to associates using Twilio Studio, so those resources could have more time to complete other tasks
    • We were able to scale the number of associates who received survey messages at least by a factor of 8 without increasing our resource demand
    Incentivized
    Read full review
    ScreenShots

    Twilio Screenshots

    Screenshot of the “Explore Products” section, which is where to build products.Screenshot of the optional drag-and-drop visual editor and code editor.Screenshot of Flex, which is a programmable Contact Center that puts you in control.