Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Square Customers
Score 8.7 out of 10
N/A
Square's Customer Engagement Suite, or Square Customers, is a suite of solutions that enables Square users to connect with existing customers, reach new ones, and grow relationships using tools that integrate with Square Point of Sale and Square Online.
$0
Twilio
Score 7.4 out of 10
N/A
Twilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.
$0
per min per participant
Pricing
Square CustomersTwilio
Editions & Modules
Customer Directory
$0
Gift Card Starter Pack
$2
per card (plus 2.6% + 10¢ processing fee)
Email Marketing
starting $15
per month
Text Message Marketing
starting at $10
per month
Loyalty
starting at $45
per month
Quick Cards
from 99c
per card (plus 2.6% + 10¢ processing fee)
Custom Cards
from 81c
per card (plus 2.6% + 10¢ processing fee)
Programmable Video
$0.0015
per min per participant
WhatsApp Business API
$0.0042
Per WhatsApp Template message sent
WhatsApp Business API
$0.005
Per WhatsApp session message
Elastic SIP Trunking
$0.007
Per min for termination
Programmable Messaging
$0.0075
per message sent or received
Programmable Voice
$0.0085
per minute to receive a call
Programmable Voice
$0.013
per min to make a call
Elastic SIP Trunking
$0.045
Per min for origination
Twilio Conversations
$0.05
per active user per month
Twilio Authy
$0.09
per authentication
Programmable Wireless
$0.1
per MB
Twilio Flex (Contact Center)
$1
per active user hour (5000 hours free)
Programmable Wireless
$2.00
per SIM card
Twilio SendGrid Email API
$14.95
per month up to 100k emails. (Up to 40k emails free for 30 days)
Twilio SendGrid Marketing Campaigns
$15
per month for 5,000 contacts and 15,000 emails. Your first 2,000 contacts are free
Twilio Flex (Contact Center)
$150
per named user per month (5000 hours free)
Offerings
Pricing Offerings
Square CustomersTwilio
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details1. Pay-as-you-go pricing: Simple usage-based pricing means you don’t get locked into big contracts. 2. Volume discounts: Discounts trigger as your usage grows, so you always get a fair price. 3. Start building today with free trial credit and full API access.
More Pricing Information
Features
Square CustomersTwilio
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Square Customers
7.1
4 Ratings
8% below category average
Twilio
-
Ratings
Customer data management / contact management9.04 Ratings00 Ratings
Workflow management8.13 Ratings00 Ratings
Territory management5.23 Ratings00 Ratings
Opportunity management4.02 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)9.53 Ratings00 Ratings
Contract management8.04 Ratings00 Ratings
Quote & order management6.94 Ratings00 Ratings
Interaction tracking7.74 Ratings00 Ratings
Channel / partner relationship management5.83 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Square Customers
6.8
2 Ratings
10% below category average
Twilio
-
Ratings
Case management7.42 Ratings00 Ratings
Call center management6.82 Ratings00 Ratings
Help desk management6.42 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Square Customers
8.9
2 Ratings
16% above category average
Twilio
-
Ratings
Lead management8.92 Ratings00 Ratings
Email marketing8.92 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Square Customers
7.9
3 Ratings
4% above category average
Twilio
-
Ratings
Task management5.83 Ratings00 Ratings
Billing and invoicing management9.53 Ratings00 Ratings
Reporting8.43 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Square Customers
8.7
2 Ratings
13% above category average
Twilio
-
Ratings
Forecasting8.02 Ratings00 Ratings
Pipeline visualization9.02 Ratings00 Ratings
Customizable reports9.02 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Square Customers
6.9
2 Ratings
9% below category average
Twilio
-
Ratings
Custom fields3.62 Ratings00 Ratings
Scripting environment7.01 Ratings00 Ratings
API for custom integration10.01 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Square Customers
9.5
3 Ratings
13% above category average
Twilio
-
Ratings
Single sign-on capability10.01 Ratings00 Ratings
Role-based user permissions9.03 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Square Customers
6.6
2 Ratings
10% below category average
Twilio
-
Ratings
Social data6.42 Ratings00 Ratings
Social engagement6.82 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Square Customers
6.0
1 Ratings
18% below category average
Twilio
-
Ratings
Marketing automation10.01 Ratings00 Ratings
Compensation management2.01 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Square Customers
9.0
3 Ratings
18% above category average
Twilio
-
Ratings
Mobile access9.03 Ratings00 Ratings
Best Alternatives
Square CustomersTwilio
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 10.0 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
Conversica
Conversica
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Square CustomersTwilio
Likelihood to Recommend
8.7
(4 ratings)
6.5
(70 ratings)
Likelihood to Renew
-
(0 ratings)
8.1
(5 ratings)
Usability
9.6
(3 ratings)
9.5
(10 ratings)
Performance
-
(0 ratings)
7.0
(15 ratings)
Support Rating
7.6
(3 ratings)
5.7
(16 ratings)
Implementation Rating
-
(0 ratings)
9.5
(2 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
10.0
(1 ratings)
Professional Services
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Square CustomersTwilio
Likelihood to Recommend
Block, Inc (Square)
Square is absolutely brilliant if you are just starting out and your business has both an in-person and an online component to it, as Square will solve both in-person POS and online booking/billing. Square also offers the option to create a free website for your company, though it is a very basic site, if you don't have a website yet, this is a VERY helpful option, as it takes away a huge cost. Square allowed us to be up and running in no time, taking away the need to worry about an expensive appointment-setting add-on from our current website provider (Square integrates quite nicely with our current site). Square is probably less ideal for more advanced users or companies with a need for more detailed inventory/service management. But even then, Square will more than likely be able to get the job done!
Read full review
Twilio
Twilio excels in customer service applications, enabling automated SMS updates or voice calls for order confirmations and support. It's ideal for implementing two-factor authentication, enhancing security for online services. However, it's less suitable for businesses needing in-depth, custom telephony infrastructure, as it primarily offers standard, API-driven solutions, or for regions with limited internet connectivity, where cloud-based services may be unreliable.
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Pros
Block, Inc (Square)
  • Sales pipeline
  • Customer engagement
  • Marketing
Read full review
Twilio
  • Easy to see my team in one place, when they log in and out and what call status they are in.
  • Twilio is a simple, user friendly way to log in and out of work activities.
  • Excellent services and support.
  • The omnichannel feature which allows agents to get request from all channels.
Read full review
Cons
Block, Inc (Square)
  • Some of the build quality on the peripherals could feel a bit better.
  • Have more options for businesses with more credit card transactions such as monthly or discounted per transaction once a certain number is reached.
  • Have functionality to allow for a typed card number without the higher fee if the software verifies there is a hardware/read error with the card.
Read full review
Twilio
  • In my opinion, online support is extremely subpar for clients.
  • In my experience, no way to talk with anyone without a $1,500 investment monthly in their service.
  • In my experience, be prepared to wait at least 2-4 days to receive even one response from their support.
Read full review
Likelihood to Renew
Block, Inc (Square)
No answers on this topic
Twilio
We have standardized our processes surrounding Twilio. The entire process just works! There is no significant gap that we need to fill. Instead of thinking about Twilio's replacement, we'd rather focus on our customers with Twilio. It meets all our uses-cases currently. We haven't even explored the entire suite of applications to determine what other use cases we may potentially use.
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Usability
Block, Inc (Square)
The user interface is easy to navigate - that's not always the case for some software! I look for something that is intuitive, easy to use, and doesn't take a ton of training to get up and running quickly.
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Twilio
Overall the product API is extremely well documented so it is very easy to build a product with their technology. The website is a little bit cumbersome to use as they have greatly expanded the number of products that they have over the years, but the dashboard UI has not been improved much since.
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Performance
Block, Inc (Square)
No answers on this topic
Twilio
The problem tends to be us, the user, rather than Twilio. We don't reach out to support fast enough (spend time struggling), but when we have, they've solved our issue immediately. We are rural, so there are signal issues to accommodate, however, we find that a few staff on a few cellular networks can triangulate where we all have signal to put up a sign.
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Support Rating
Block, Inc (Square)
Square is mostly focused on FAQs and online support, and they do a very good job creating a rich knowledge base. But, if you are not very tech savvy, it could be easy to feel a bit overwhelmed. I would recommend that they add a direct line or chat feature to call, rather than email or Knowledge base first. This might be due to staffing issues at Square, so perhaps it is the best they can do for now.
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Twilio
I've never had to contact Authy's support. Of course, that's because Authy is so simple and easy to use that there hasn't been any need to. Authy correctly implements the time-based one-time password (TOTP) protocol, and becomes it conforms to the standard, it easily replaces Google Authenticator for your needs.
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Implementation Rating
Block, Inc (Square)
No answers on this topic
Twilio
The developer APIs and SDKs are super easy to follow.
Read full review
Alternatives Considered
Block, Inc (Square)
A lot easier to use than Infusionsoft!!
Read full review
Twilio
Twilio was referred to me by a business colleague, and I can't be more thankful! Twilio has helped my Facebook page by leaps and bounds, and I haven't even considered trying another chat option for my page. It is easy to set up, and customer service is quick to answer any and all questions you may have. I highly recommend it!
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Contract Terms and Pricing Model
Block, Inc (Square)
No answers on this topic
Twilio
Being in South Africa, direct local currency support would be nice
Read full review
Return on Investment
Block, Inc (Square)
  • This has allowed me to accept credit / debit transactions without having to have a monthly subscription to a service and lose money on times of no to little use, allowing me to have a broader customer range as checks are risky.
  • All of my initial equipment was free and there were no startup costs so my return was immediate.
  • The small fee taken out of the transaction is very much worth the ability to accept nearly all plastic transactions.
Read full review
Twilio
  • Adding in phone numbers onto our onboarding sequence has increased our user activity by about 30%. We believe due to the users being more invested in the application now.
  • On top of that, our first SMS has increased our week 1 retention by about 15%. Pushing users to go on the app more than 2-3 times has been a struggle and SMS seems to be a solid driver in retention.
Read full review
ScreenShots

Twilio Screenshots

Screenshot of To access any of the products in Console, head over to the “Explore Products” section and start building.Screenshot of Whether you prefer to build with a drag-and-drop visual editor or with code, Twilio SendGrid Marketing Campaigns helps you engage your customers through email.Screenshot of Flex is a programmable Contact Center that puts you in control.