What users are saying about
1 Rating
1 Rating
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Score 10 out of 100
2 Ratings
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Score 8 out of 100

Feature Set Ratings

  • SwiftERM ranks higher in 1 feature set: Reporting & Analytics

Reporting & Analytics

9.0

SwiftERM

90%
6.0

Vero Workflows

60%
Vero Workflows ranks higher in 2/3 features

Standard reports

9.0
90%
1 Rating
8.0
80%
2 Ratings

Dashboards

N/A
0 Ratings
9.0
90%
2 Ratings

Custom reports

N/A
0 Ratings
1.0
10%
1 Rating

Email & Online Marketing

SwiftERM

Feature Set Not Supported
N/A
8.1

Vero Workflows

81%
Vero Workflows ranks higher in 7/7 features

WYSIWYG email editor

N/A
0 Ratings
6.0
60%
2 Ratings

Dynamic content

N/A
0 Ratings
9.0
90%
1 Rating

Ability to test dynamic content

N/A
0 Ratings
10.0
100%
2 Ratings

Mobile optimization

N/A
0 Ratings
6.0
60%
1 Rating

Email deliverability reporting

N/A
0 Ratings
8.0
80%
4 Ratings

List management

N/A
0 Ratings
9.0
90%
2 Ratings

Triggered drip sequences

N/A
0 Ratings
9.0
90%
1 Rating

Attribute Ratings

  • SwiftERM is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

SwiftERM

100%
1 Rating
8.0

Vero Workflows

80%
2 Ratings

Usability

10.0

SwiftERM

100%
1 Rating

Vero Workflows

N/A
0 Ratings

Support Rating

10.0

SwiftERM

100%
1 Rating

Vero Workflows

N/A
0 Ratings

Likelihood to Recommend

SwiftERM Limited

SwiftERM only works on specific ecommerce platforms including Magento, Shopify, Woo Commerce, and OpenCart. It is intended for regular communication with consumers who visit that retailers site more often. so it works well for food and drink, fashion and pet food etc. People selling beds or something which you buy less frequently would get lower returns.
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Vero

Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
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Pros

SwiftERM Limited

  • Automatic email marketing
  • Predictive analytics
  • Publicises our Trustpilot product ratings
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Vero

  • Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails.
  • The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns.
  • Campaign flows were fairly easy to create and define.
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Cons

SwiftERM Limited

  • Introduce an SMS version
  • Making the reporting system more idiotproof
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Vero

  • While Vero offers some WYSIWYG editing, it's on the limited side, as it mostly allows you to edit copy, but not necessarily the layout.
  • The UI/UX has improved dramatically over the course of the last few years, but it can still lag from time to time and experience sluggishness.
  • While reliability is really good, it does have lapses from time to time that will introduce delays into emails being sent out. Once or twice, the system went completely down for a period of time.
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Pricing Details

SwiftERM

Starting Price

Editions & Modules

SwiftERM editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Price is dictated by size of database.

    Vero Workflows

    Starting Price

    $99 per month

    Editions & Modules

    Vero Workflows editions and modules pricing
    EditionModules
    Starter - unlimited email and push messages$1251
    Growth - unlimited email and push messages$1992
    Pro - unlimited email and push messages$3993
    Scale - unlimited email and push messages$7494
    Enterprise - unlimited email and push messages$1,049+5

    Footnotes

    1. 15,000 subscribers
    2. 50,000 subscribers
    3. 100,000 subscribers
    4. 200,000 subscribers
    5. 200,000+ subscribers

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Save 15% with an annual subscription

    Usability

    SwiftERM Limited

    It is the only system we have able to find in the world that is 100% automatic. There is an element of automation in many email products, but these always require some input, if only setting the distribution time. No other analyses down to individual consumer level. No other system in the world is authorized to send Trustpilot product ratings in outbound emails. This really is superb.
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    Vero

    No answers on this topic

    Support Rating

    SwiftERM Limited

    Setting up is a simple plugin. I did my own in three minutes including the registration. As it is automatic, there is no need for training or paying for users, etc. In six years we have never needed any support, but I know there is a team of developers there if that day ever arrives.
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    Vero

    No answers on this topic

    Alternatives Considered

    SwiftERM Limited

    Mailchimp, DotMailer, Emarsys. But none of these does exactly what SwiftERM does, leaving us in a situation where we now run both SwiftERM and Mailchimp.
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    Vero

    Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
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    Return on Investment

    SwiftERM Limited

    • Our initial ROI was over 4,000%
    • It has freed up many days each month spent segmenting audiences.
    • Our customer churn has been reversed.
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    Vero

    • The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
    • Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
    • While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.
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    Screenshots

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