The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.
Tealium distinguishes apart from other options on the market when comparing Tealium Customer Data Hub. First off, managing customer data across many channels and touch points is made easier with Tealium Customer Data Hub, which offers a complete and consistent platform. Tealium …
Tealium is a solid CDP vendor with leading capabilities when it comes to data collection and distribution in real-time (sub-sec) compared to other evaluated vendors. Tealium Customer Data Hub's ease of ingesting new data with limited additional configuration required compared …
Great customer service. GTM has no support whatsoever. Tealium Customer Data Hub is very customizable to our needs and can send information back and forth. Easy implementable if you know the technology
I have experience with Adobe Launch, GTM, and also just the olden days of directly implementing analytics on a page. I even remember when Tealium Customer Data Hub first came on the market. Digital marketers like myself were skeptical back then, but after a few years working …
Tealium Customer Data Hub is cost effective in terms of comparison with sap but for organization who requires high retention and solution as per requirement and needs of customer it is best to go with sap solution.
There are many ways to move to a 1st party data model, and it might not seem like Tealium Customer Data Hub is even necessary if you're doing your own data warehousing and have BI tools. What Tealium does is allows you to make sense of customer data and easily do something …
In the end, the overall scope of integrations available and the tools on hand were far greater on Tealium and couldn't be matched by any other company. The price is competitive but even though you will pay more, we found that it was worth the added expense. Can't speak to the …
Tealium offers world class support while GTM has no support.
Tealium offers the ability to fully customize the data being collected and sent to tags.
Verified User
Manager
Chose Tealium Customer Data Hub
They all have their positives and negatives. Obviously Launch provides more support for Adobe Analytics implementation and GTM for Google Analytics. Tealium can hold it's own, and it's relatively easy to use. Just wish it gives us more customization ability with Adobe Analytics.
Verified User
C-Level Executive
Chose Tealium Customer Data Hub
Google Analytics can potentially replace Tealium, especially on the event stream side. Audience stream Tealium is pretty good; not much good competition.
Verified User
Consultant
Chose Tealium Customer Data Hub
Tealium iQ and EventStream are more potent and robust than Google Tag Manager (client-side and server-side). This being said, GTM is easier to use.
Tealium Customer Data Hub has architected an end-to-end solution where some other solution providers have attempted to integrate various acquired technologies, and in many case not so well. In comparison with Google Tag Manager, being able to utilize support and professional …
The Tealium CDP brings flexibility for configuration and customization that is not easily matched. Along with this comes the need for spending time for designing carefully the CDP attributes before deploying. So having a first version can take some time but pays off with …
Verified User
Project Manager
Chose Tealium Customer Data Hub
due to the ease of integration with different data sources, both in input and output.
Tealium Customer Data Hub is the most effective solution I've used so far in terms of collecting and managing data. We chose this tool because it has a reputation of being the best in the industry. We had also heard that Tealium has a support team second to none - which is …
Tealium Customer Data Hub can use 1P IDs and that is the main reason we selected it. with hindsight it was a good choice in this respect Tealium Customer Data Hub can process and forward event data via api, which AAM cannot AAM connectors can be set up with a few clicks …
Verified User
Manager
Chose Tealium Customer Data Hub
More technically geared than others, and fully independent. ie - they are not using their CDP product as an "in" to sell you other services.
Tealium iQ Tag Management System is strictly Vendor independent. Tealium uses a multi-content delivery network and can therefore be reached from anywhere at any time. Tealium's support is focused, the community is very large, and Tealium has been a pioneer in the field of tag …
We primarily selected Tealium IQ over Google Tag Manager as we had a requirement to utilize Tealium Audience Stream which required Tealium IQ. Overall, we have seen benefits from using Tealium IQ, such as performance improvement and easier integration of some third-party tags. …