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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Twilio SendGrid

    Score6.6 out of 10
    N/ATwilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…

    $15

    per month

    ZoomInfo Engage

    Score7.8 out of 10
    N/AEngage by ZoomInfo is a sales engagement platform that sellers use to source and connect with prospects from a single platform, automate multi-step email and call campaigns, personalize communications at scale, and analyze results.N/A
    Pricing
    Twilio SendGridZoomInfo Engage
    Editions & Modules
    Basic
    $15
    per month
    Advanced
    $60
    per month
    Free
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Twilio SendGridZoomInfo Engage
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Twilio SendGridZoomInfo Engage
    Considered Both Products
    Twilio
    No answer on this topic
    ZoomInfo
    No answer on this topic
    Key User Insights
    Would buy again
    75%
    Would buy again
    15 Answers
    67%
    Would buy again
    4 Answers
    Delivers good value for the price
    72%
    Delivers good value for the price
    13 Answers
    No answers on this topic
    Happy with the feature set
    70%
    Happy with the feature set
    14 Answers
    83%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    65%
    Lived up to sales and marketing promises
    13 Answers
    67%
    Lived up to sales and marketing promises
    4 Answers
    Implementation went as expected
    70%
    Implementation went as expected
    14 Answers
    100%
    Implementation went as expected
    6 Answers
    Features
    Twilio SendGridZoomInfo Engage
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Twilio SendGrid and ZoomInfo Engage
    Feature
    Twilio SendGrid
    6.8
    50 Ratings
    17% below category average
    ZoomInfo Engage
    -
    Ratings
    WYSIWYG email editor9.337 Ratings00 Ratings
    Dynamic content6.740 Ratings00 Ratings
    Ability to test dynamic content4.538 Ratings00 Ratings
    Landing pages8.024 Ratings00 Ratings
    A/B testing9.330 Ratings00 Ratings
    Mobile optimization8.938 Ratings00 Ratings
    Email deliverability reporting5.150 Ratings00 Ratings
    List management4.744 Ratings00 Ratings
    Triggered drip sequences4.724 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Twilio SendGrid and ZoomInfo Engage
    Feature
    Twilio SendGrid
    6.1
    50 Ratings
    24% below category average
    ZoomInfo Engage
    -
    Ratings
    Dashboards4.748 Ratings00 Ratings
    Standard reports5.248 Ratings00 Ratings
    Custom reports8.531 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Twilio SendGrid and ZoomInfo Engage
    Feature
    Twilio SendGrid
    8.2
    12 Ratings
    1% above category average
    ZoomInfo Engage
    -
    Ratings
    URL Validation7.911 Ratings00 Ratings
    Link Tracking7.512 Ratings00 Ratings
    Image Validation8.29 Ratings00 Ratings
    Inbox Display8.011 Ratings00 Ratings
    Email Accessibility Tools9.012 Ratings00 Ratings
    Spelling and Grammar Check8.19 Ratings00 Ratings
    Spam Testing8.111 Ratings00 Ratings
    Email Previews9.112 Ratings00 Ratings
    Best Alternatives
    Twilio SendGridZoomInfo Engage
    Small Businesses
    Mad Mimi
    Score10 out of 10
    HubSpot Sales Hub
    Score8.8 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Mixmax
    Score9.8 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Groove (legacy product)
    Score7.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Twilio SendGridZoomInfo Engage
    Likelihood to Recommend
    4.8
    (61 ratings)
    8.7
    (12 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    10.0
    (1 ratings)
    Usability
    4.9
    (8 ratings)
    8.9
    (3 ratings)
    Support Rating
    3.0
    (9 ratings)
    -
    (0 ratings)
    User Testimonials
    Twilio SendGridZoomInfo Engage
    Likelihood to Recommend
    Twilio
    If you're prepared to build out your whole staff UX, audience creation, email production, and analytics on your own using API, this tool may have that flexibility. If you require a sturdy drag and drop production tool, this tool has it but at the expense of a lot of other critical functionality. Out of the box analytics/reporting, is extremely limited. Complex queries, even something like pulling those who haven't engaged in email within a certain time period, is clunky. If you require any support at all, this is not the tool for you. I'm a deliverability consultant and have used many of the top email marketing tools and SendGrid has been extremely difficult for my team. I do not recommend it. Shiny and bright during sales, pretty disappointing thereafter.
    Read full review
    ZoomInfo
    ZoomInfo Engage has been outstanding in setting up automated workflows. It allows us to be more efficient in our day-to-day planning because once you set up a workflow, your planning for the next several days is done. One area for improvement would be to allow other domain emails for marketing. I have my primary domain email, but when I'm reaching out to potential candidates I would rather use a different domain. This is not possible.
    Incentivized
    Read full review
    Pros
    Twilio
    • Managing email lists / audiences is easy with features like groups and segments.
    • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
    • Provides clear / easy-to-read analytics of email campaigns.
    • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
    Incentivized
    Read full review
    ZoomInfo
    • Allows for customization, automation, and scaling of outreach
    • Works as a secondary and well done CRM to compliment or serve as a main internal CRM. Also helps organize your prospects.
    • Tracks customer actions and engagement at a very convenient level, with easy to read data.
    Incentivized
    Read full review
    Cons
    Twilio
    • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
    • Helping with warming up our dedicated IP for the best-sending score.
    • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
    • Transactional email sequences would be a huge plus.
    • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
    • Better reporting and split reporting between transactional and marketing emails.
    Incentivized
    Read full review
    ZoomInfo
    • In my experience, super unreliable product... too many bugs for a knowledge worker
    • In my opinion, overpriced. They are making money for its affiliation with sales os product.
    • In my experience, filtering is messed up and buggy. No real support for Account based focus campaigns... Just good for basic calling, recording, and auto sync with CRM... everything else, sucks. Not reliable
    Read full review
    Likelihood to Renew
    Twilio
    No answers on this topic
    ZoomInfo
    I think the automated workflows and outstanding support are game-changers. I typically won't use a software platform that does not offer exceptional real-time support.
    Incentivized
    Read full review
    Usability
    Twilio
    It is usable but needs improvement in overall user experience and ease of use. A new joinee/anyone new to the tool would need more tarining currently before he can use the platform seamlessly. The set-up to value realization time for Twilio SendGrid customers is generally high because of this concern.
    Incentivized
    Read full review
    ZoomInfo
    It works very well with the tools and other Zoom Info products that we already use. The fact that it integrates is a huge win for us because we designed our CRM internally so we are very sued to working a certain way. We can use this to boost the information and tools from our pre-existing ZoomInfo products as well, so it brings out a lot of value.
    Incentivized
    Read full review
    Support Rating
    Twilio
    Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
    Incentivized
    Read full review
    ZoomInfo
    No answers on this topic
    Alternatives Considered
    Twilio
    Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
    Incentivized
    Read full review
    ZoomInfo
    I get a higher response rate from Linkedin Recruiter, but I think I can reach more passive candidates with ZoomInfo Engage. On the other hand, I did not have success with UpLead at all. Linkedin Recruiter does not have an automation feature, and you are limited to the amount of InMails you can send in a month, which is disappointing. ZoomInfo Engage customer service/technical support is hands-down better than LinkedIn.
    Incentivized
    Read full review
    Return on Investment
    Twilio
    • As it was cheaper than the transactional service we previously used, it saved costs.
    • The API was relatively easy to work with so it helped us ship the service and test it quickly.
    • We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.
    Incentivized
    Read full review
    ZoomInfo
    • We decided not to use Tellwise for the time being and will test it again in one year because what I saw so far is promising.
    • We haven't seen any substantial ROI.
    • If you need to track content shared with prospects and stakeholders, Tellwise may be exactly what you need.
    Incentivized
    Read full review
    ScreenShots

    ZoomInfo Engage Screenshots

    Screenshot of Engage Home Screen: An automated, real-time view of upcoming tasks, so follow-ups don’t slip through the cracks.Screenshot of Contacts that meet the Ideal Customer Profile (ICP) can be reached from a single platform.Screenshot of A Contact’s demographic information, prior engagement activity, and company information can be seen before reaching out.Screenshot of Pre-written email templates from Engage’s library save time crafting email communications.Screenshot of Multi-step omnichannel campaigns help to increase response rates and reduce manual activity tracking.Screenshot of Engage’s intelligent recommendations engine will recommend the perfect persona that is most likely to engage.