IP Geolocation Software
Best IP Geolocation Software include:
GeoSurf, IP2Location, MaxMind GeoIP®, WhoisXML API IP Geolocation API and Digital Element.
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Learn More About IP Geolocation Software
What is IP Geolocation Software?
IP Geolocation software uses the IP address of a device connected to the internet to determine its location, identifying the country, region, city, or zip code. IP geolocation providers include latitude, longitude, local time zone, currency, language, calling code, sunrise, and sunset data. When the IP address is associated with a business it provides company information. IP address geolocation data does not reveal a user’s personally identifiable information.
An IP address is a unique identifier assigned to mobile phones, tablets, computers, and IoT devices that facilitates communications over a network. To successfully share a device’s location, the IP address of the device must be present in an IP database that contains its corresponding location. IP databases collect this information from regional internet registries (RIRs), internet service providers (ISPs), city code interpretations, domain data, and browser geolocation.
IP Geolocation Software Use Cases
- Delivering content personalization for websites and mobile apps
- Content localization
- Geotargeting
- Ad targeting
- Enriching forms by preloading them with location-dependent data
- GDPR compliance (General Data Protection Regulations)
- Geofencing, blocking content from designated countries and regions
- Identifying security threats (IP addresses with suspicious history)
- Blocking fraudulent transactions (assessing the trustworthiness of IP)
- Traffic analysis
- Access compliance for digital media licensing
- Digital rights management
Common users of IP geolocation software include eCommerce businesses, ad networks, marketers, publishers, retailers, and financial companies.
Challenges in using IP geolocation data include invalid registry data, and the use of VPNs to hide real IP addresses.
IP Geolocation Software Features
- Provides the physical location of an IP address
- Offers supplemental information such as local time zone, currency, and language
- Identifies IP address’s network / ISP provider
- Supports location testing simulations
- Scalable bulk IP address support
- Supports Ipv4 and IPV6 addresses
- Web APIs
- Compatible with web-browser, desktop, and mobile applications and devices
IP Geolocation Software Comparison
Consider the following when purchasing IP geolocation software:
- IP Web API Services vs IP Geolocation Databases: Self-hosting an IP geolocation database is an option, however, the database must be maintained and made available to every application that will be using it. Using a Web API provider for IP geolocation data readily makes the information available to all your applications, is up to date, and eliminates the need for any maintenance.
- Paid vs. Free Services: Reasons to consider paid services include they are more accurate, are faster and can handle higher volumes, have better uptime metrics, and provide customer support. However, free IP geolocation services may be suitable for small businesses or one-off use cases.
Pricing Information
IP geolocation software pricing is driven by the number of inquiries and the amount of information requested for each address. For example, you will spend less if you only require country-level geolocation data. Monthly pricing can range from $99 for 200k monthly requests to $600 for 10 million monthly requests. Overages can run from 4 cents to 60 cents per 1,000 requests, depending upon your plan.
Vendors will provide custom quotes based on your needs. Free trials are often available for 30 days with up to 10,000 requests. Free versions are available, but they usually have a request cap or limit the number of requests per minute.
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Frequently Asked Questions
What does IP geolocation software do?
What are the benefits of using IP geolocation software?
Some of the benefits associated with using IP geolocation software are:
- Localized Content (Personalization) – localized content generates a much higher conversion rate for eCommerce businesses and creates a more satisfying user experience.
- More effective ad targeting.
- Cybersecurity – mitigates fraud by identifying suspicious IP addresses associated with unauthorized access requests, credit card purchases, and spam.