Multiple Listing Service (MLS) Software
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What is Multiple Listing Service (MLS) Software?
Multiple listing service (MLS) software is a publicly accessible regional property listing database. MLS sites help real estate agents, brokers, buyers, and sellers verify information about available property in their local area.
MLS provides an inventory of available property listings online within a defined area. It has customizable search options, with filters and relevant keywords. MLS sites provide an interface that supports advanced search options, sorting functions, and allows properties to be compared based on on-site user specifications along with property-related parameters.
Resources like Realtor.com, Zillow, Trulia pull from the traditional MLS databases each week. Traditional MLS websites used to be only accessible through a licensed real estate professional. But the internet has enabled consumers to access this information via mobile apps and online listings to get the most relevant and up-to-date data on the property market in their area.
Multiple Listing Service (MLS) Software Features
MLS sites support broker marketing by gathering potential customer data, generating leads, and supporting display advertisements for brokerages and agents. They offer integration with the user’s CRM for logging activities, customer interactions, and storing customer contact information, search history, or other relevant activity.
Multiple listing services (MLS) software includes a wide range of features:
Listing advertising & marketing tools
Comparative market analysis tools
Customer Relationship Management (CRM) Integration
Listing management portal
Premium listings & profiles
Multiple Listing Service (MLS) Software Comparison
Key points to consider when purchasing MLS software include:
Listing syndication - Are property listings searchable through other syndicated listings?
MLS integration - Does the MLS platform ensure that information on the site is accurate and up to date by automatically updating syndicated listings? Out of date information is unhelpful for real estate agents, brokers, and potential property buyers.
- Listing management portal - Can sellers manage listing details through an agent web portal? Are there details about listings included? I.e. Does it include property values, photos of the properties, and lists of amenities?
Advertising & marketing tools - To improve the reach across listing services, does the platform allow property sellers to advertise locally on listing service websites, mobile apps, and email campaigns? This can help improve the visibility of the listing across other listing websites and on search engine results pages.
Agent profiles - Is there a list of real estate professional profiles from brokerages to agents, outlining their areas of expertise, active listings, and service areas? This is especially important for potential property buyers.
- Comparative market analysis (CMA) Tools: Are listings comparable and compiled into CMAs to share with clients?
Traditionally, consumers could only gain access to an MLS through a real estate agent or realtor and then pay a percentage of a commission or flat rate to the agent after a sale. But with mobile apps and online sites becoming mainstream, consumers can access MLS sites like Crexi, Zillow, Trulia, Apartments.com, and Realtor.com for free.
Providers that offer free trials include:
To add a listing or gain access to agent advertising or premier features, starting prices can range from $20 - $50 a month with usually one-time start-up fees of $25.
Some providers, like Showcase IDX, offer access to multiple agents or users. These products can range from $60 - $100 per month, while some providers will require a one-time with a lifetime license for around $200.