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Adobe Audience Manager

Adobe Audience Manager

Overview

What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Read more
Recent Reviews
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 10 features
  • Collection of first-party data (16)
    8.1
    81%
  • Collection of third-party data (16)
    8.1
    81%
  • Audience taxonomy (16)
    7.9
    79%
  • Data Analysis Dashboard (16)
    7.8
    78%
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Pricing

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Adobe Audience Manager

Adobe Audience Manager

N/A
Unavailable

What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

8.6
Avg 8.1

Data Classification

Classification of data is organizing it into taxonomies

7.3
Avg 8.4

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

8.9
Avg 8.0

DMP Analytics

Tracking and measurement of key metrics

6.8
Avg 7.9
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Product Details

What is Adobe Audience Manager?

Adobe Audience Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Reviewers rate Access to Third-party Data Providers highest, with a score of 9.5.

The most common users of Adobe Audience Manager are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(71)

Attribute Ratings

Reviews

(1-16 of 16)
Companies can't remove reviews or game the system. Here's why
March 10, 2022

Solid Product for Users of the Wider Adobe Stack

Verified User
Manager in Information Technology
Information Technology & Services Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Adobe Audience Manager Feature Ratings
Data Collection (3)
86.66666666666666%
8.7
Collection of first-party data
80%
8.0
Collection of third-party data
80%
8.0
Access to Third-party Data Providers
100%
10.0
Data Classification (3)
73.33333333333333%
7.3
Audience taxonomy
80%
8.0
Tag Management
60%
6.0
Data Analysis Dashboard
80%
8.0
Ad Network Integration (2)
90%
9.0
Data Transfer
90%
9.0
DSP integration
90%
9.0
DMP Analytics (2)
65%
6.5
Campaign Analytics
50%
5.0
Audience Analytics
80%
8.0
July 14, 2021

Adobe Audience Manager, a More Flexible DMP

Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director Client Lead
Havas Media (Marketing and Advertising, 5001-10,000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Adobe Audience Manager Feature Ratings
Data Collection (3)
76.66666666666667%
7.7
Collection of first-party data
70%
7.0
Collection of third-party data
80%
8.0
Access to Third-party Data Providers
80%
8.0
Data Classification (3)
70%
7.0
Audience taxonomy
70%
7.0
Tag Management
70%
7.0
Data Analysis Dashboard
70%
7.0
Ad Network Integration (2)
75%
7.5
Data Transfer
80%
8.0
DSP integration
70%
7.0
DMP Analytics (2)
65%
6.5
Campaign Analytics
60%
6.0
Audience Analytics
70%
7.0
July 13, 2021

Boost your marketing strategy

Verified User
Consultant in Professional Services
Consumer Services Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe Audience Manager Feature Ratings
Data Collection (3)
86.66666666666666%
8.7
Collection of first-party data
100%
10.0
Collection of third-party data
90%
9.0
Access to Third-party Data Providers
70%
7.0
Data Classification (3)
73.33333333333333%
7.3
Audience taxonomy
80%
8.0
Tag Management
70%
7.0
Data Analysis Dashboard
70%
7.0
Ad Network Integration (2)
85%
8.5
Data Transfer
90%
9.0
DSP integration
80%
8.0
DMP Analytics (2)
90%
9.0
Campaign Analytics
90%
9.0
Audience Analytics
90%
9.0
June 07, 2021

Managing the audience is easy npw

Dishank Vishnoi | TrustRadius Reviewer
Dishank Vishnoi
Senior Consultant
Areteans (Computer Software, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Adobe Audience Manager Feature Ratings
Data Collection (3)
86.66666666666666%
8.7
Collection of first-party data
90%
9.0
Collection of third-party data
90%
9.0
Access to Third-party Data Providers
80%
8.0
Data Classification (3)
70%
7.0
Audience taxonomy
70%
7.0
Tag Management
70%
7.0
Data Analysis Dashboard
70%
7.0
Ad Network Integration (1)
90%
9.0
Data Transfer
90%
9.0
DMP Analytics (2)
85%
8.5
Campaign Analytics
80%
8.0
Audience Analytics
90%
9.0
October 02, 2020

Very useful tool for making your data easier to access

AW
Ashley Willis
System Administrator
City of Kissimmee (Government Administration, 501-1000 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Adobe Audience Manager Feature Ratings
Data Collection (3)
73.33333333333333%
7.3
Collection of first-party data
80%
8.0
Collection of third-party data
70%
7.0
Access to Third-party Data Providers
70%
7.0
Data Classification (3)
83.33333333333334%
8.3
Audience taxonomy
80%
8.0
Tag Management
90%
9.0
Data Analysis Dashboard
80%
8.0
Ad Network Integration (2)
80%
8.0
Data Transfer
70%
7.0
DSP integration
90%
9.0
DMP Analytics (2)
80%
8.0
Campaign Analytics
90%
9.0
Audience Analytics
70%
7.0
September 22, 2020

Great product for a great price

Verified User
Contributor in Other
Publishing Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Adobe Audience Manager Feature Ratings
Data Collection (3)
73.33333333333333%
7.3
Collection of first-party data
70%
7.0
Collection of third-party data
80%
8.0
Access to Third-party Data Providers
70%
7.0
Data Classification (3)
83.33333333333334%
8.3
Audience taxonomy
80%
8.0
Tag Management
90%
9.0
Data Analysis Dashboard
80%
8.0
Ad Network Integration (2)
85%
8.5
Data Transfer
80%
8.0
DSP integration
90%
9.0
DMP Analytics (2)
80%
8.0
Campaign Analytics
80%
8.0
Audience Analytics
80%
8.0
September 21, 2020

We got 20% increase in revenue with Adobe Audience Manager.

Muhammad Hassan Hafeez | TrustRadius Reviewer
Muhammad Hassan Hafeez
CEO (Chief Executive Officer)
HK Services (Marketing & Advertising, 1-10 employees)
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Adobe Audience Manager Feature Ratings
Data Collection (3)
70%
7.0
Collection of first-party data
70%
7.0
Collection of third-party data
70%
7.0
Access to Third-party Data Providers
70%
7.0
Data Classification (3)
46.66666666666667%
4.7
Audience taxonomy
70%
7.0
Tag Management
N/A
N/A
Data Analysis Dashboard
70%
7.0
Ad Network Integration (2)
70%
7.0
Data Transfer
70%
7.0
DSP integration
70%
7.0
DMP Analytics (2)
70%
7.0
Campaign Analytics
70%
7.0
Audience Analytics
70%
7.0
September 18, 2020

Adobe Audience Manager Review

Verified User
Consultant in Information Technology
Hospital & Health Care Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Adobe Audience Manager Feature Ratings
Data Collection (3)
80%
8.0
Collection of first-party data
80%
8.0
Collection of third-party data
90%
9.0
Access to Third-party Data Providers
70%
7.0
Data Classification (3)
86.66666666666666%
8.7
Audience taxonomy
90%
9.0
Tag Management
80%
8.0
Data Analysis Dashboard
90%
9.0
Ad Network Integration (2)
95%
9.5
Data Transfer
100%
10.0
DSP integration
90%
9.0
DMP Analytics (2)
100%
10.0
Campaign Analytics
100%
10.0
Audience Analytics
100%
10.0
September 18, 2020

Adobe Audience Manager: A solid digital marketing solution

Verified User
Manager in Marketing
Automotive Company, 501-1000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Adobe Audience Manager Feature Ratings
Data Collection (3)
63.33333333333333%
6.3
Collection of first-party data
80%
8.0
Collection of third-party data
60%
6.0
Access to Third-party Data Providers
50%
5.0
Data Classification (3)
73.33333333333333%
7.3
Audience taxonomy
70%
7.0
Tag Management
70%
7.0
Data Analysis Dashboard
80%
8.0
Ad Network Integration (2)
70%
7.0
Data Transfer
70%
7.0
DSP integration
70%
7.0
DMP Analytics (2)
75%
7.5
Campaign Analytics
70%
7.0
Audience Analytics
80%
8.0
September 17, 2020

Great data management

Kevin Sohel | TrustRadius Reviewer
Kevin Sohel
CIC Officer - Eastern Region
Immigration, Refugees and Citizenship Canada / Immigration, Réfugiés et Citoyenneté Canada (Government Administration, 1001-5000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Adobe Audience Manager Feature Ratings
Data Collection (3)
86.66666666666666%
8.7
Collection of first-party data
90%
9.0
Collection of third-party data
80%
8.0
Access to Third-party Data Providers
90%
9.0
Data Classification (3)
80%
8.0
Audience taxonomy
90%
9.0
Tag Management
80%
8.0
Data Analysis Dashboard
70%
7.0
Ad Network Integration (2)
80%
8.0
Data Transfer
80%
8.0
DSP integration
80%
8.0
DMP Analytics (2)
75%
7.5
Campaign Analytics
70%
7.0
Audience Analytics
80%
8.0
September 17, 2020

Great features of Adobe Audience Manager

Mickey Mehta | TrustRadius Reviewer
Mickey Mehta
Lead Consultant
Wipro Limited (Information Technology & Services, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe Audience Manager Feature Ratings
Data Collection (3)
86.66666666666666%
8.7
Collection of first-party data
90%
9.0
Collection of third-party data
90%
9.0
Access to Third-party Data Providers
80%
8.0
Data Classification (3)
76.66666666666667%
7.7
Audience taxonomy
90%
9.0
Tag Management
70%
7.0
Data Analysis Dashboard
70%
7.0
Ad Network Integration (2)
80%
8.0
Data Transfer
70%
7.0
DSP integration
90%
9.0
DMP Analytics (2)
90%
9.0
Campaign Analytics
80%
8.0
Audience Analytics
100%
10.0
September 15, 2020

The only presentation tool you'll ever need.

John Chavez | TrustRadius Reviewer
John Chavez
Training Specialist
iBASEt (Machinery, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Adobe Audience Manager Feature Ratings
Data Collection (3)
100%
10.0
Collection of first-party data
100%
10.0
Collection of third-party data
100%
10.0
Access to Third-party Data Providers
100%
10.0
Data Classification (3)
100%
10.0
Audience taxonomy
100%
10.0
Tag Management
100%
10.0
Data Analysis Dashboard
100%
10.0
Ad Network Integration (2)
100%
10.0
Data Transfer
100%
10.0
DSP integration
100%
10.0
DMP Analytics (2)
100%
10.0
Campaign Analytics
100%
10.0
Audience Analytics
100%
10.0
September 12, 2020

Plan your time for extra training

PM
Paul Marshall
Mortgage Broker
NEXA Mortgage, LLC (Financial Services, 501-1000 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Adobe Audience Manager Feature Ratings
Data Collection (3)
83.33333333333334%
8.3
Collection of first-party data
80%
8.0
Collection of third-party data
80%
8.0
Access to Third-party Data Providers
90%
9.0
Data Classification (3)
73.33333333333333%
7.3
Audience taxonomy
70%
7.0
Tag Management
70%
7.0
Data Analysis Dashboard
80%
8.0
Ad Network Integration (2)
85%
8.5
Data Transfer
80%
8.0
DSP integration
90%
9.0
DMP Analytics (2)
85%
8.5
Campaign Analytics
80%
8.0
Audience Analytics
90%
9.0
September 12, 2020

Well organized system for easy data management

Verified User
Manager in Information Technology
Government Administration Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Adobe Audience Manager Feature Ratings
Data Collection (3)
80%
8.0
Collection of first-party data
100%
10.0
Collection of third-party data
70%
7.0
Access to Third-party Data Providers
70%
7.0
Data Classification (3)
96.66666666666666%
9.7
Audience taxonomy
100%
10.0
Tag Management
90%
9.0
Data Analysis Dashboard
100%
10.0
Ad Network Integration (2)
80%
8.0
Data Transfer
80%
8.0
DSP integration
80%
8.0
DMP Analytics (2)
100%
10.0
Campaign Analytics
100%
10.0
Audience Analytics
100%
10.0
November 03, 2017

Fine tune your marketing campaigns using Adobe Audience Manager

Gaurav Gautam | TrustRadius Reviewer
Gaurav Gautam
Director- Audience Insights
Digital Marketing and eCommerce (Entertainment, 10,001+ employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Adobe Audience Manager Feature Ratings
Data Collection (3)
93.33333333333334%
9.3
Collection of first-party data
100%
10.0
Collection of third-party data
90%
9.0
Access to Third-party Data Providers
90%
9.0
Data Classification (3)
90%
9.0
Audience taxonomy
90%
9.0
Tag Management
80%
8.0
Data Analysis Dashboard
100%
10.0
Ad Network Integration (2)
80%
8.0
Data Transfer
80%
8.0
DSP integration
80%
8.0
DMP Analytics (2)
80%
8.0
Campaign Analytics
70%
7.0
Audience Analytics
90%
9.0
October 30, 2017

Great customer insights with some limitations

Matt LeMaire, B.A., M.A. | TrustRadius Reviewer
Matt LeMaire, B.A., M.A.
Human Resources Manager
Dalton Timmis Insurance Group (Insurance, 51-200 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Adobe Audience Manager Feature Ratings
Data Collection (3)
90%
9.0
Collection of first-party data
90%
9.0
Collection of third-party data
90%
9.0
Access to Third-party Data Providers
90%
9.0
Data Classification (3)
80%
8.0
Audience taxonomy
80%
8.0
Tag Management
80%
8.0
Data Analysis Dashboard
80%
8.0
Ad Network Integration (2)
80%
8.0
Data Transfer
80%
8.0
DSP integration
80%
8.0
DMP Analytics (2)
80%
8.0
Campaign Analytics
80%
8.0
Audience Analytics
80%
8.0
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