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Adobe Social

Adobe Social

Overview

What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media…

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Recent Reviews

Time Saving!

7 out of 10
June 27, 2022
Incentivized
Adobe Social is a great social management platform. One issue my business used to have one issue in the past: we would struggle to look …
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Adobe Social: #ItsAwesome

7 out of 10
September 18, 2015
Adobe Social is being used by the corporate Social Media Team. It allows us to seed content to 120 different brand managers, while …
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Popular Features

View all 27 features
  • Content optimization (9)
    7.5
    75%
  • Workflow management (9)
    7.5
    75%
  • Broad channel coverage (9)
    7.0
    70%
  • Content planning and scheduling (9)
    7.0
    70%
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Pricing

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Adobe Social

Adobe Social

N/A
Unavailable

What is Adobe Social?

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Product Demos

GDPR Demo for Adobe Social

YouTube
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.4
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.4
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.7
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

8
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.9
Avg 8.5

Reporting/analytics

7.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

7.3
Avg 8.1
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Product Details

What is Adobe Social?

Adobe Social Video

Why is Social Media Video Powerful? | Adobe Social Media Video Course

Adobe Social Integrations

Adobe Social Competitors

Adobe Social Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media and Involver, enabling things like automated content marketing and social sweepstakes and competitions. Customers tend to be medium to large enterprises.

Hootsuite, Shoutlet (Discontinued), and Sprinklr Social are common alternatives for Adobe Social.

Reviewers rate Instagram highest, with a score of 8.5.

The most common users of Adobe Social are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(57)

Attribute Ratings

Reviews

(1-9 of 9)
Companies can't remove reviews or game the system. Here's why
June 27, 2022

Onboard Adobe Social for Digital Marketing

JS
Jaynesh Sindhu
Google Adwords Expert
ShowMeLeads Inc (Market Research, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Adobe Social Feature Ratings
Listening/monitoring (4)
67.5%
6.8
Boolean keyword searches
70%
7.0
Filtering out noise/spam
70%
7.0
Sentiment analysis
70%
7.0
Broad channel coverage
60%
6.0
Publishing (4)
67.5%
6.8
Content planning and scheduling
60%
6.0
Audience targeting
70%
7.0
Content optimization
70%
7.0
Workflow management
70%
7.0
Engagement (3)
70%
7.0
Automated routing and prioritization
70%
7.0
Customer interaction histories
70%
7.0
Bulk actions
70%
7.0
Marketing (4)
67.5%
6.8
Lead generation
70%
7.0
Content marketing
60%
6.0
Paid media management
70%
7.0
Campaigns and promotions
70%
7.0
Channel coverage/integration (4)
67.5%
6.8
Facebook
70%
7.0
LinkedIn
70%
7.0
Google+
60%
6.0
Instagram
70%
7.0
Reporting/analytics (3)
66.66666666666667%
6.7
Campaign success analytics
70%
7.0
Real-time tracking
60%
6.0
Competitor analysis
70%
7.0
Account management (2)
70%
7.0
Role-based user permissions & privileges
70%
7.0
Mobile access
70%
7.0
June 27, 2022

Time Saving!

Verified User
Employee in Legal
Legal Services Company, 5001-10,000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Adobe Social Feature Ratings
Listening/monitoring (4)
80%
8.0
Boolean keyword searches
80%
8.0
Filtering out noise/spam
80%
8.0
Sentiment analysis
80%
8.0
Broad channel coverage
80%
8.0
Publishing (4)
80%
8.0
Content planning and scheduling
80%
8.0
Audience targeting
80%
8.0
Content optimization
80%
8.0
Workflow management
80%
8.0
Engagement (3)
83.33333333333334%
8.3
Automated routing and prioritization
80%
8.0
Customer interaction histories
90%
9.0
Bulk actions
80%
8.0
Marketing (4)
92.5%
9.3
Lead generation
90%
9.0
Content marketing
100%
10.0
Paid media management
90%
9.0
Campaigns and promotions
90%
9.0
Channel coverage/integration (7)
84.28571428571429%
8.4
Twitter
80%
8.0
Facebook
90%
9.0
LinkedIn
80%
8.0
Google+
80%
8.0
Instagram
100%
10.0
Pinterest
80%
8.0
YouTube
80%
8.0
Reporting/analytics (3)
90%
9.0
Campaign success analytics
90%
9.0
Real-time tracking
90%
9.0
Competitor analysis
90%
9.0
Account management (2)
75%
7.5
Role-based user permissions & privileges
80%
8.0
Mobile access
70%
7.0
January 18, 2018

Poorly planned, poorly developed, barely supported

Verified User
Manager in Marketing
Computer Software Company, 10,001+ employees
Score 2 out of 10
Vetted Review
Verified User
Incentivized
Adobe Social Feature Ratings
Listening/monitoring (4)
22.5%
2.3
Boolean keyword searches
20%
2.0
Filtering out noise/spam
20%
2.0
Sentiment analysis
20%
2.0
Broad channel coverage
30%
3.0
Publishing (4)
30%
3.0
Content planning and scheduling
40%
4.0
Audience targeting
30%
3.0
Content optimization
20%
2.0
Workflow management
30%
3.0
Engagement (3)
20%
2.0
Automated routing and prioritization
20%
2.0
Customer interaction histories
20%
2.0
Bulk actions
20%
2.0
Marketing (4)
20%
2.0
Lead generation
20%
2.0
Content marketing
20%
2.0
Paid media management
20%
2.0
Campaigns and promotions
20%
2.0
Channel coverage/integration (7)
28.571428571428573%
2.9
Twitter
40%
4.0
Facebook
30%
3.0
LinkedIn
30%
3.0
Google+
30%
3.0
Instagram
30%
3.0
Pinterest
30%
3.0
YouTube
10%
1.0
Reporting/analytics (3)
20%
2.0
Campaign success analytics
20%
2.0
Real-time tracking
20%
2.0
Competitor analysis
20%
2.0
Account management (2)
25%
2.5
Role-based user permissions & privileges
30%
3.0
Mobile access
20%
2.0
May 26, 2016

Adobe Social - A product constantly in Beta

Chris Cartwright | TrustRadius Reviewer
Chris Cartwright
Social Media Manager
Canada Post / Postes Canada (Government Administration, 10,001+ employees)
Score 2 out of 10
Vetted Review
Verified User
Incentivized
Adobe Social Feature Ratings
Listening/monitoring (4)
22.5%
2.3
Boolean keyword searches
50%
5.0
Filtering out noise/spam
N/A
N/A
Sentiment analysis
30%
3.0
Broad channel coverage
10%
1.0
Publishing (4)
37.5%
3.8
Content planning and scheduling
40%
4.0
Audience targeting
50%
5.0
Content optimization
20%
2.0
Workflow management
40%
4.0
Engagement (3)
20%
2.0
Automated routing and prioritization
20%
2.0
Customer interaction histories
20%
2.0
Bulk actions
20%
2.0
Marketing (4)
20%
2.0
Lead generation
20%
2.0
Content marketing
20%
2.0
Paid media management
10%
1.0
Campaigns and promotions
30%
3.0
Channel coverage/integration (5)
28%
2.8
Twitter
60%
6.0
Facebook
20%
2.0
LinkedIn
30%
3.0
Google+
20%
2.0
YouTube
10%
1.0
Reporting/analytics (3)
10%
1.0
Campaign success analytics
10%
1.0
Real-time tracking
10%
1.0
Competitor analysis
10%
1.0
Account management (2)
15%
1.5
Role-based user permissions & privileges
20%
2.0
Mobile access
10%
1.0
February 29, 2016

Adobe Social - perfect if you plan everything welllllll in advance.

Verified User
Director in Marketing
Entertainment Company, 501-1000 employees
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Adobe Social Feature Ratings
Listening/monitoring (4)
42.5%
4.3
Boolean keyword searches
30%
3.0
Filtering out noise/spam
40%
4.0
Sentiment analysis
30%
3.0
Broad channel coverage
70%
7.0
Publishing (4)
62.5%
6.3
Content planning and scheduling
40%
4.0
Audience targeting
80%
8.0
Content optimization
50%
5.0
Workflow management
80%
8.0
Engagement (3)
46.66666666666667%
4.7
Automated routing and prioritization
40%
4.0
Customer interaction histories
60%
6.0
Bulk actions
40%
4.0
Marketing (4)
30%
3.0
Lead generation
N/A
N/A
Content marketing
40%
4.0
Paid media management
N/A
N/A
Campaigns and promotions
80%
8.0
Channel coverage/integration (7)
44.28571428571429%
4.4
Twitter
70%
7.0
Facebook
80%
8.0
LinkedIn
N/A
N/A
Google+
70%
7.0
Instagram
10%
1.0
Pinterest
N/A
N/A
YouTube
80%
8.0
Reporting/analytics (3)
60%
6.0
Campaign success analytics
90%
9.0
Real-time tracking
20%
2.0
Competitor analysis
70%
7.0
Account management (2)
30%
3.0
Role-based user permissions & privileges
50%
5.0
Mobile access
10%
1.0
February 18, 2016

Get Social with Adobe

Robert Randle | TrustRadius Reviewer
Robert Randle
Social Media Specialist
Nicopure Labs (Consumer Services, 1001-5000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Adobe Social Feature Ratings
Listening/monitoring (4)
82.5%
8.3
Boolean keyword searches
90%
9.0
Filtering out noise/spam
90%
9.0
Sentiment analysis
80%
8.0
Broad channel coverage
70%
7.0
Publishing (4)
77.5%
7.8
Content planning and scheduling
80%
8.0
Audience targeting
70%
7.0
Content optimization
80%
8.0
Workflow management
80%
8.0
Engagement (3)
76.66666666666667%
7.7
Automated routing and prioritization
80%
8.0
Customer interaction histories
80%
8.0
Bulk actions
70%
7.0
Marketing (4)
52.5%
5.3
Lead generation
50%
5.0
Content marketing
70%
7.0
Paid media management
50%
5.0
Campaigns and promotions
40%
4.0
Channel coverage/integration (7)
60%
6.0
Twitter
90%
9.0
Facebook
90%
9.0
LinkedIn
70%
7.0
Google+
80%
8.0
Instagram
20%
2.0
Pinterest
50%
5.0
YouTube
20%
2.0
Reporting/analytics (3)
63.33333333333333%
6.3
Campaign success analytics
80%
8.0
Real-time tracking
50%
5.0
Competitor analysis
60%
6.0
Account management (2)
60%
6.0
Role-based user permissions & privileges
70%
7.0
Mobile access
50%
5.0
February 17, 2016

Adobe Social: The Cadillac of Social Listening Tools

Melissa Butler | TrustRadius Reviewer
Melissa Butler
Social Media Manager
Credit One Bank (Financial Services, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Adobe Social Feature Ratings
Listening/monitoring (4)
100%
10.0
Boolean keyword searches
100%
10.0
Filtering out noise/spam
100%
10.0
Sentiment analysis
100%
10.0
Broad channel coverage
100%
10.0
Publishing (4)
100%
10.0
Content planning and scheduling
100%
10.0
Audience targeting
100%
10.0
Content optimization
100%
10.0
Workflow management
100%
10.0
Engagement (3)
100%
10.0
Automated routing and prioritization
100%
10.0
Customer interaction histories
100%
10.0
Bulk actions
100%
10.0
Marketing (4)
90%
9.0
Lead generation
80%
8.0
Content marketing
100%
10.0
Paid media management
80%
8.0
Campaigns and promotions
100%
10.0
Channel coverage/integration (7)
85.71428571428571%
8.6
Twitter
100%
10.0
Facebook
100%
10.0
LinkedIn
100%
10.0
Google+
100%
10.0
Instagram
100%
10.0
Pinterest
N/A
N/A
YouTube
100%
10.0
Reporting/analytics (3)
100%
10.0
Campaign success analytics
100%
10.0
Real-time tracking
100%
10.0
Competitor analysis
100%
10.0
Account management (1)
100%
10.0
Role-based user permissions & privileges
100%
10.0
February 16, 2016

Adobe Social: It Just Makes Sense

Christopher Mclaughlin | TrustRadius Reviewer
Christopher Mclaughlin
Digital Media Planner
AMP Agency (Marketing and Advertising, 1001-5000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe Social Feature Ratings
Listening/monitoring (4)
90%
9.0
Boolean keyword searches
70%
7.0
Filtering out noise/spam
100%
10.0
Sentiment analysis
100%
10.0
Broad channel coverage
90%
9.0
Publishing (4)
92.5%
9.3
Content planning and scheduling
100%
10.0
Audience targeting
100%
10.0
Content optimization
80%
8.0
Workflow management
90%
9.0
Engagement (3)
86.66666666666666%
8.7
Automated routing and prioritization
100%
10.0
Customer interaction histories
90%
9.0
Bulk actions
70%
7.0
Marketing (4)
87.5%
8.8
Lead generation
80%
8.0
Content marketing
90%
9.0
Paid media management
90%
9.0
Campaigns and promotions
90%
9.0
Channel coverage/integration (7)
81.42857142857142%
8.1
Twitter
90%
9.0
Facebook
90%
9.0
LinkedIn
80%
8.0
Google+
90%
9.0
Instagram
60%
6.0
Pinterest
70%
7.0
YouTube
90%
9.0
Reporting/analytics (3)
86.66666666666666%
8.7
Campaign success analytics
80%
8.0
Real-time tracking
90%
9.0
Competitor analysis
90%
9.0
Account management (2)
80%
8.0
Role-based user permissions & privileges
90%
9.0
Mobile access
70%
7.0
January 29, 2016

Great product, few complaints.

Verified User
Consultant in Social Media
Marketing and Advertising Company, 1-10 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Adobe Social Feature Ratings
Listening/monitoring (4)
20%
2.0
Boolean keyword searches
N/A
N/A
Filtering out noise/spam
N/A
N/A
Sentiment analysis
N/A
N/A
Broad channel coverage
80%
8.0
Publishing (4)
62.5%
6.3
Content planning and scheduling
100%
10.0
Audience targeting
N/A
N/A
Content optimization
90%
9.0
Workflow management
60%
6.0
Engagement (3)
N/A
N/A
Automated routing and prioritization
N/A
N/A
Customer interaction histories
N/A
N/A
Bulk actions
N/A
N/A
Marketing (4)
N/A
N/A
Lead generation
N/A
N/A
Content marketing
N/A
N/A
Paid media management
N/A
N/A
Campaigns and promotions
N/A
N/A
Channel coverage/integration (7)
37.142857142857146%
3.7
Twitter
100%
10.0
Facebook
80%
8.0
LinkedIn
N/A
N/A
Google+
80%
8.0
Instagram
N/A
N/A
Pinterest
N/A
N/A
YouTube
N/A
N/A
Reporting/analytics (3)
26.666666666666664%
2.7
Campaign success analytics
80%
8.0
Real-time tracking
N/A
N/A
Competitor analysis
N/A
N/A
Account management (2)
N/A
N/A
Role-based user permissions & privileges
N/A
N/A
Mobile access
N/A
N/A
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