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Ahrefs

Ahrefs

Overview

What is Ahrefs?

Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as…

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Recent Reviews

TrustRadius Insights

Ahrefs is a comprehensive SEO tool that has been highly regarded by users for its ability to provide valuable insights and solve various …
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TrustRadius Insights
TrustRadius Insights
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Keyword analysis (65)
    9.3
    93%
  • Backlink management (66)
    8.9
    89%
  • SERP ranking tracking (64)
    8.7
    87%
  • Competitive analysis (66)
    8.6
    86%

Reviewer Pros & Cons

View all pros & cons
Chris Kirksey | TrustRadius Reviewer
Chris Kirksey
Founder, CEO
Direction.com (Marketing and Advertising, 11-50 employees)
Verified User
Employee in Marketing
Computer Software Company, 51-200 employees
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Pricing

View all pricing

Lite

$99.00

Cloud
per month

Standard

$179.00

Cloud
per month

Advanced

$399.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://ahrefs.com/plans-pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Demo Khóa Học Thành Thạo Ahrefs Trong 5 Giờ

YouTube

Demo Google Search Console, Goole Analytics, Ahrefs

YouTube

Ranktracker Reviews: Appsumo Lifetime Deal & Demo Tutorial | is it best Ahrefs Alternative?

YouTube

Keysearch Review Demo Bonus - A Much Cheaper Alternative to Ahrefs and Semrush

YouTube

How to Use Site Explorer in Ahrefs | Demo Video

YouTube

Demo chỉ số gg analytics, gg scs, ahrefs

YouTube
View more demos
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Features

SEO

Core features related to search engine optimization

8.5
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

8.6
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.6
Avg 8.4
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Product Details

What is Ahrefs?

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.

Ahrefs all-in-one SEO toolset can help users with:
  • Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords
  • Link Building: find the strongest backlink opportunities in a niche
  • Keyword Research: get maximum relevant keyword ideas and see how hard it would be to rank
  • Website Audit: find what SEO issues a website has and learn how to fix them
    Content Research: discover the most popular content on any topic and find the best ideas for content
  • Rank Tracking: track search rankings along with competitors'
  • Mentions Monitoring: get email alerts every time a brand is mentioned online.
The vendor states the Ahrefs database has 8 billion keywords and 421 billion indexed pages, and that this enables Ahrefs is able to provide maximum data and accuracy to its users.

Ahrefs Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support

Ahrefs Screenshots

Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings

Ahrefs Video

Ahrefs Demo

Ahrefs Competitors

Ahrefs Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Spanish, French, Italian, Portuguese, Russian, Chinese, Japanese, Dutch, German, Turkish, Swedish, Polish

Frequently Asked Questions

Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”

Semrush, Moz Pro, and BrightEdge are common alternatives for Ahrefs.

Reviewers rate Global SEO highest, with a score of 9.5.

The most common users of Ahrefs are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(373)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Ahrefs is a comprehensive SEO tool that has been highly regarded by users for its ability to provide valuable insights and solve various business problems. Users have found Ahrefs to be an essential tool for workflow speed and project management, as it allows them to complete 90% of their SEO research within the platform. With features like the site explorer and keyword tool, users are able to gain a comprehensive view of a website's link profile, analyze overall performance, track keyword rankings, and identify backlink opportunities. Ahrefs also helps users conduct competitor research, track website performance, monitor backlinks, and develop off-page SEO strategies. The platform is highly recommended for digital marketers and SEO professionals due to its continuous addition of new tools and its ability to provide detailed data for designing effective SEO and marketing campaigns. The user-friendly interface and responsive support team further enhance the user experience with Ahrefs. Overall, Ahrefs is considered a go-to tool for conducting in-depth website audits, tracking progress over time, and staying ahead in the competitive world of SEO.

Comprehensive Platform: Users have consistently praised Ahrefs for being a comprehensive platform with all the main features needed for SEO. They appreciate having access to competitor research, keyword research, website audit, content research, and rank tracking all in one place. Valuable Backlink Data: Many users consider Ahrefs to have the best backlink data in the industry compared to other tools. They find the large and up-to-date backlink database extremely valuable for tracking new backlinks, broken backlinks, and anchor text of links over time. Useful Keyword Data: A significant number of users find Ahrefs' keyword data to be extremely valuable. While some rank it as the second best in this category, they still consider the data provided comparable to top-ranked players.

Complex and Difficult User Interface: Several users have expressed frustration with the complex and difficult-to-navigate user interface of Ahrefs, particularly for new users. They suggest that guided flows would be helpful in assisting new users to find the necessary features easily.

Weak Keyword Research Abilities: Some users feel that the keyword research abilities of Ahrefs are weaker compared to its competitors. This limitation may hinder their ability to perform comprehensive keyword analysis and affect their overall SEO strategy.

Expensive Price Point: The price of Ahrefs is considered to be expensive by some users, which may be prohibitive for those on a tight budget or smaller businesses.

Users have made several recommendations based on their experience with Ahrefs. The most common recommendations are as follows: Use Ahrefs for comprehensive SEO, including link gathering, analyzing website backlink profiling, and keyword research. It is also beneficial for backlink building, on-page SEO, and competitor analysis. Setting up profiles completely is crucial to take advantage of all the features and benefits. Users highly recommend watching tutorials on Ahrefs' YouTube channel to learn how to effectively use the tool. Trying out the trial plan is advised to assess if it meets individual requirements before subscribing. Overall, users find Ahrefs to be a valuable tool for various aspects of SEO and suggest using it alongside other tools for a well-rounded strategy. However, it may not be as suitable for beginners in the field.

Attribute Ratings

Reviews

(26-50 of 73)
Companies can't remove reviews or game the system. Here's why
April 13, 2021

A heavyweight SEO tool that provides a lot of real money value.

AD
Andrew Davison
Founder
Luhhu (Computer Software, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you're looking for detailed and actionable SEO data, Ahrefs is useful. It does cost quite a bit, though, so is best suited for more established companies, with existing content and at least a partial strategy for growth. New companies still exploring SEO might not get the full benefit at the start.
April 06, 2021

Ahrefs; not a great name, but a great product

Alex Panagiotopoulos | TrustRadius Reviewer
Alex Panagiotopoulos
Co-Founder
Kingston Creative (Marketing and Advertising, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It's a great tool to help someone learn the ropes of SEO. Obviously it's not a be-all end-all; you shouldn't solely be looking to boost your metrics in Ahrefs; you should be tracking KPIs that are more centrally-tied to a business. But it does help provide a structural framework for understanding why one website is outranking another, or how you can do certain things; like figure out what pieces of content actually attracted links, find out who's linked to who, and prospect for people to ask for links.
March 18, 2020

Ahrefs Can Help You Increase Targeted Traffic to Your Website

Kenny King | TrustRadius Reviewer
Kenny King
Web Production Manager Responsible for SEO, Web Design, & Social Media Marketing
Ascension Marketing (Marketing and Advertising, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Ahrefs is perfect for anyone starting an SEO campaign, or anyone well into an SEO campaign. Unless you have an established site that is ranking for all your target keywords, Ahrefs is a vital tool to help you find high quality backlinks and targeted keywords that your site can rank for and bring in high converting traffic.
February 28, 2020

Wonderful Product

LE
Lauren Ericksen
SEM Analyst
Vizergy (Marketing & Advertising, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Ahrefs Site Explorer is great for finding new keywords that you didn't already have in your website or even better versions of the ones you already have. The tool used for link management is great because it's easy to use and generates links you don't have quickly. This allows us to contact other vendors and have them quickly link to our website.
February 25, 2020

Ahrefs makes SEO easier

Verified User
Administrator in Other
Retail Company, 1-10 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Ahrefs is a great tool to have a vision into what is happening and what can be done to improve the SEO rankings. I have tried other tools like SEMRush, but I find Ahrefs a lot easier to use and to make sense of the data. The SEO Toolbar is a wonderful tool as it allows a quickview into any webpage or search as I browse.
February 18, 2020

SEO Backlink Analysis and Competitive Research

Verified User
Executive in Marketing
Marketing & Advertising Company, 1-10 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Ahrefs Site Explorer is a solid choice for SEO teams, both in-house and agency teams, who want to understand how their sites—and their competitors' sites—are performing in search. Good for finding new SEO opportunities. It's not an "all-in-one" tool, so expect to use it alongside other tools you may already be using for monitoring, reporting, and optimization.
February 18, 2020

Excellent backlink analysis for campaigns, competitors and even potential sales!

Verified User
Analyst in Marketing
Marketing & Advertising Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
  • Ahrefs Site Explorer is very well suited for looking at a competing ranking website and finding: what is their backlink strength? What backlinks do they have? Are there some backlink opportunities we can capitalize on? Do they have more powerful backlinks than us? What are some organic keywords they rank for that we could take up? What is their estimated organic traffic?
  • It's not as good for finding super fresh news backlinks - doesn't pick those up as fast as I'd like.
February 15, 2020

Ahrefs Makes Link Building Less Terrible and That is Why You Need It

Verified User
Analyst in Marketing
Marketing & Advertising Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Ahrefs Site Explorer is essential for any marketing team that does SEO. Link building is a huge part of ranking for targeted keywords, and Ahrefs Site Explorer is the best tool I've used to keep track of all that. It is less appropriate as a keyword tracking tool. I've found that SEMRush is much better for doing a site audit and tracking how keyword rankings have changed over time.
February 12, 2020

Best in class SEO tool

Eric Serdar | TrustRadius Reviewer
Eric Serdar
Search Engine Optimization Manager
BambooHR (Marketing and Advertising, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
  • We love Ahrefs Site Explorer, and it's been an invaluable tool. We switched from a competitor tool because we felt Ahrefs Site Explorer better suited our needs. We were doing more content creation, strategy, and comparisons. Ahrefs Site Explorer has helped us find content gaps with our competitors, and we've been able to create a strategy to go after those gaps.
  • The keyword research section has been really good for us. It's been really valuable to see the click percentage when we're doing keyword research.
February 05, 2020

Ahrefs adds value to any business promoting or building websites

DR
Deanna Rivera
CEO (Chief Executive Officer)
UplinkSpyder, Inc. (Information Technology and Services, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Ahrefs is well suited for anyone developing websites, blogging, or needing to attract more traffic. It is also good for researching keywords for adwords. It is not well suited for anyone who does not have a good foundational grasp of search optimization.
January 31, 2020

If you are seeking deep website analysis (keyword research, backlinks, audits), use Ahrefs!

Sanjit Mandal | TrustRadius Reviewer
Sanjit Mandal
Digital Marketing Strategist, Founder
California SEO Professionals (Marketing and Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The keyword and backlink research data is invaluable. You can look up detailed backlink data for any website out there, their top keywords, top landing pages, you get keyword volume data and it will all help to build powerful marketing strategies.
If a site needs to learn about their competition and figure out what kinds of content to write, they can use the keyword research tool.
January 30, 2020

A Marketing Team's Best Friend: Ahrefs

Jake Tully | TrustRadius Reviewer
Jake Tully
Creative Director
Trucking Unlimited (Staffing & Recruiting, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
When launching marketing projects, such as blogging or creating white pages for content across my company's sites, Ahrefs was indispensable as an ally in helping my team target certain keywords and phrases. For a team that I lead that was consistently working on a greater SEO presence across multiple keywords within a specific industry, Ahrefs was an ally that constantly provided new information and ideas for how to create more meaningful and effective content. Ahrefs also gave us a general understanding of our overall web ranking within our industry and beyond, allowing us to create realistic goals for our team.
January 18, 2020

Ahrefs: An SEO Tool that Sticks with You

Mark Anderson | TrustRadius Reviewer
Mark Anderson
Digital Marketing Specialist - Team Lead
Select Blinds (Retail, 51-200 employees)
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you have an arsenal of tools to pick up where your other tools lack, it would benefit you to have Ahrefs Site Explorer to fill a void where something like Moz, SEMRush, or SimilarWeb may be lacking. It's always beneficial to look at things more than one way, and Ahrefs Site Explorer provides a unique look at basic SEO tenets and processes.
January 06, 2020

The best all-in-one SEO tool for the average business

Maddy Osman | TrustRadius Reviewer
Maddy Osman
SEO Content Strategist
Madeline Osman (Marketing & Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I primarily use Ahrefs Site Explorer for determining whether or not a website is worth going after for guest posts, expert roundup participation, and other backlink placement activities. It's a great tool for seeing a bunch of related data in one dashboard. It works with other Ahrefs tools for an all-in-one solution for SEO. It's hard to think of a related situation where Site Explorer wouldn't be useful — I think it's important to go in understanding what it's best used for (backlink building).
July 14, 2019

The ultimate link, content, site and competitor intelligence tool

Kevin Bossons | TrustRadius Reviewer
Kevin Bossons
Director Of Technology
WT Digital Agency (Marketing and Advertising, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I use Ahrefs for organic search campaign keyword research (content explorer), competitor research using the link intelligence and domain comparison tools, and finally, for client and competitor audits using the audit tool. Ahrefs is one of the few tools I rely on to power much of my strategy and planning effort alongside Google search queries. It's a well-rounded suite of tools that I find a lot of value in at the different stages of planning and implementation of marketing campaigns. I don't use the rank tracker, I have other tools that gather keyword data for much cheaper.
June 29, 2019

A Solid All-in-One SEO Tool—If You Know What You're Doing

Andrew Clark | TrustRadius Reviewer
Andrew Clark
Chief Growth Officer
Visible.vc (Computer Software, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Ahrefs is well-suited for anyone looking for a powerful all-in-one solution for their SEO needs, particularly if you come to them with some existing knowledge or expertise. They have great content to help teach users how to use their product, but it isn't as simple or easy to use as some other SEO tools.
Ahrefs wouldn't be great for the overly conscious, or for people who are just getting started with SEO. There are other well-known players in the space that could better fill that role.
June 07, 2019

Ahrefs is a solid SEO software tool for backlinks & more

Verified User
Manager in Marketing
Marketing and Advertising Company, 1-10 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Well suited for SEO teams looking to mimic or beat competitors in organic search rankings. Backlinks are a big driver of this success. Also well suited for PR teams looking to see where competitors were mentioned in online news outlets.

Not well suited for those without at least a basic understanding of digital marketing.
February 13, 2019

My Experience and Thoughts from Using Ahrefs Site Explorer - A Swiss Army Knife Suite of SEO Tools for Professionals

Nathan Sichilongo | TrustRadius Reviewer
Nathan Sichilongo
Regional Manager
Dotcom Zambia (Consumer Services, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you have been doing SEO for a few years, Ahrefs is a step up from other tools. Since it provides so many tools that most SEO professionals use on a daily basis under one account, it can easily be the go-to for an advanced SEO. Some scenarios where Ahrefs is well suited would include:
1) Site audits and backlink profiling.
2) Content marketing and research.
3) Keyword research and planning.
While Ahrefs is good for keeping track of rankings (with its legendary crawl depth), if that is all you want to do, you may want to look at some cheaper options.
November 28, 2018

The best tool for a SEO professional

Anshul Chawla | TrustRadius Reviewer
Anshul Chawla
Search Engine Optimization Specialist
Core Innovative Solutions - IT Company in Amritsar (Information Technology and Services, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
It is best for big companies and businesses, to get some data and information about their competitors, analyze data, and build out strategies to get more traffic by through different sources and mediums. Small companies and business don't required it much as it is expensive and they do not have need for much of its usage.
September 18, 2018

Ahrefs rocks for links

Jordan Comstock | TrustRadius Reviewer
Jordan Comstock
Digital Marketing Specialist
busybusy (Marketing and Advertising, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I will always recommend Ahrefs for SEO software over most competitors if the company/client can afford it. It feels like a premium software which is always best. It is less appropriate for smaller companies like the one I currently work for. So if you work for a bigger company or an agency, I think it is always the right choice. If you work for a start up, there are other tools that can likely help you get similar things done at a lower price.
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