Google Marketing Platform (formerly DoubleClick) Reviews

163 Ratings
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Score 7.9 out of 100

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Reviews (1-25 of 28)

Anonymous | TrustRadius Reviewer
January 16, 2020

Easiest to Use

Score 9 out of 10
Vetted Review
Verified User
Review Source

Using Google Marketing Platform (formerly DoubleClick) for B2C or B2B marketing

B2C
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Anonymous | TrustRadius Reviewer
May 09, 2018

DoubleClick

Score 9 out of 10
Vetted Review
Verified User
Review Source

Using Google Marketing Platform (formerly DoubleClick) for B2C or B2B marketing

B2C
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Anonymous | TrustRadius Reviewer
March 07, 2018

DoubleClick

Score 8 out of 10
Vetted Review
Verified User
Review Source

Using Google Marketing Platform (formerly DoubleClick) for B2C or B2B marketing

Both
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Feature Scorecard Summary

Data Transfer (22)
7.8
DSP integration (24)
7.3
Ad campaign creation (29)
8.0
Ad deployment (29)
7.8
Display advertising (26)
8.3
Ad display and retargeting segmentation (27)
7.8
Sequence targeting (21)
8.1
Ad dashboards (27)
7.7
Ad performance reports (29)
7.7
Ad conversion tracking (28)
8.5
Ad attribution reporting (27)
7.7
Cross-channel ad management (22)
7.8
Ad forecasting and optimization (22)
7.0

About Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).

Google Marketing Platform (formerly DoubleClick) Integrations

Frosmo, Dynamic Yield, Oracle DMP (Bluekai)

Google Marketing Platform (formerly DoubleClick) Competitors

Google Marketing Platform (formerly DoubleClick) Technical Details

Operating Systems: Unspecified
Mobile Application:No