Top Rated
74 Ratings
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Score 7.6 out of 101
148 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is a great third-party remarketing tool that allows virtually any business to set up and run. Unfortunately, if you’re just starting out and don’t have a lot of traffic, you really won’t get any benefits from this. While I would still suggest installing the pixel if your site is new, it takes a certain amount of use for remarketing to benefit you.
Charles Kirkland profile photo

Google Marketing Platform (formerly DoubleClick)

DoubleClick works very well if you are running a search or programmatic campaigns, especially with search campaigns, you are able to consolidate your campaigns from multiple engines and apply its bidding tools to improve your performance and get the greatest amount of conversions for a reasonable CPC. However, these tools are not best suited when it comes to mobile advertising.
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.7
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
AdRoll
7.8
Google Marketing Platform (formerly DoubleClick)
8.4
DSP integration
AdRoll
7.5
Google Marketing Platform (formerly DoubleClick)
8.3

Ad Campaigns

AdRoll
8.3
Google Marketing Platform (formerly DoubleClick)
8.2
Ad campaign creation
AdRoll
8.4
Google Marketing Platform (formerly DoubleClick)
8.1
Ad deployment
AdRoll
8.7
Google Marketing Platform (formerly DoubleClick)
8.2
Display advertising
AdRoll
8.6
Google Marketing Platform (formerly DoubleClick)
8.2
Ad display and retargeting segmentation
AdRoll
8.3
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
AdRoll
7.4
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Reporting & Analytics

AdRoll
7.2
Google Marketing Platform (formerly DoubleClick)
7.9
Ad dashboards
AdRoll
7.7
Google Marketing Platform (formerly DoubleClick)
7.5
Ad performance reports
AdRoll
7.6
Google Marketing Platform (formerly DoubleClick)
8.1
Ad conversion tracking
AdRoll
6.9
Google Marketing Platform (formerly DoubleClick)
8.7
Ad attribution reporting
AdRoll
7.0
Google Marketing Platform (formerly DoubleClick)
8.0
Cross-channel ad management
AdRoll
7.4
Google Marketing Platform (formerly DoubleClick)
7.6
Ad forecasting and optimization
AdRoll
6.3
Google Marketing Platform (formerly DoubleClick)
7.7

Pros

  • Adroll is easy to set up and start
  • The user interface is quite intuitive without a learning curve
  • The control on adspend is much better when compared to competitors
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  • It provides excellent front-end bid manipulation across different marketing accounts which allows you to quickly navigate large amounts of digital marketing administration.
  • You can easily schedule or automate certain repetitive activities, allowing more flexibility in how you work.
  • When the Search product is matched with the Campaign Tracking product it allows for easy generation and manipulation of internal reporting.
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Cons

  • Full service management was the biggest selling point for us, but not a single campaign went live through our AdRoll reps without tracking errors, billing issues and lack of follow-through from their account teams. Our spend levels were high, which makes me wonder how much worse the customer service would have been if we were just spending a few thousand dollars per month.
  • Despite what they claim, AdRoll's interface is outdated (has not materially changed since 2012) and inefficient. We had to rely on their unresponsive account teams to do even the most basic updates.
  • Slow response time, despite clear service level commitments. Almost every element of our experience with their customer service can be summarized by "over-promise and under-deliver." When things went wrong, they were quick to apologize and make excuses, but the quality of service and response times never improved.
  • Attribution models are very generous to AdRoll campaigns. In one case, they attributed over a quarter of a million in eComm revenue to one of our clients based off less than $10k in ad spend. Even after adjusting down the view-through attribution windows, they still gave their campaigns a disproportionate amount of credit.
  • Finance team is not customer-facing. If you run into payment or refund issues, it will take months and many hours of back and fourth to get them resolved. We had to go through our account reps to get anything resolved, which took far more time that is would have directly with Google, Bing or Facebook.
  • Lack of billing transparency. AdRoll does not tell advertisers this, but they pre-bill for the following period's ad spend. This means that when advertisers put campaigns on pause, they will see a "credit" for future advertising, which is actually their own money. This comes across as deceptive and shady, especially given how hard it was to get refunds processed. For context, no other ad platforms we've used pre-bill for future advertising.
Adam Lewis profile photo
  • Double Click needs to give direct access to the small advertisers and agencies rather than small players getting access only through resellers.
  • The pricing model should be only based on impression volume or CPM not with respect to the type or size of creative you serve. This is a huge pain in the neck when a client or advertiser really needs to move forward with new formats or size of creatives and they have to redo their math on platform fee/spend level. Hence it is a simple case of cost-benefit analysis.
  • The UI of trafficking needs to be a little more tidy rather making it complex and comprehensive.
  • Also, the support for direct advertisers, small agencies or client's needs improvement. Rather, than all these small players going to the support team of resellers, they need to have a direct touch point access from Google itself.
  • For example, I reached out directly to the sales team of Double Click as a representative from my agency, where I needed to move away from my reseller rather to have the direct Double Click access, I never received a response from Google back on the request.
Namit Narain profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
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Google Marketing Platform (formerly DoubleClick)8.0
Based on 13 answers
I would prefer to renew the use of DoubleClick based on it's use and functionality. However, the decision to renew DoubleClick service is not handled by my aspect of the business.
Michael Orlando profile photo

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
Google Marketing Platform (formerly DoubleClick)8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
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Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
Google Marketing Platform (formerly DoubleClick)5.7
Based on 3 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
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Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
Google Marketing Platform (formerly DoubleClick)6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
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Alternatives Considered

Stronger account team. Better dashboards and self-serve features.
Kelly Saux profile photo
It's the main tool that is used and no competitor can even come close.
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Return on Investment

  • Through significant testing, we've been able to optimize AdRoll to a point where click conversion ROI alone is roundly positive. VTC conversions are the cherry on top.
Kelly Saux profile photo
  • Able to optimize spend and improve performance over time.
  • Certain times reports are not reporting correctly and managers at DoubleClick are lost and don't know how to fix it.
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Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details