AdRoll

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73 Ratings

AdRoll

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73 Ratings
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Score 7.6 out of 101
146 Ratings
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Score 7.9 out of 101

Add comparison

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

Google Marketing Platform (formerly DoubleClick)

From my experience, DoubleClick is the best tool out there for ad serving and third party reporting. As mentioned previously, I don't think DoubleClick is the best tool for attribution currently. However, I think it has made some strides recently in improving its verification product. Lastly, while I am not focused in SEM, the SEM team at my company feels that Kenshoo is a better product for SEM ad serving.
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
AdRoll
7.7
Google Marketing Platform (formerly DoubleClick)
8.4
DSP integration
AdRoll
7.4
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Campaigns

AdRoll
7.9
Google Marketing Platform (formerly DoubleClick)
8.2
Ad campaign creation
AdRoll
8.2
Google Marketing Platform (formerly DoubleClick)
8.2
Ad deployment
AdRoll
8.4
Google Marketing Platform (formerly DoubleClick)
8.3
Display advertising
AdRoll
8.3
Google Marketing Platform (formerly DoubleClick)
8.3
Ad display and retargeting segmentation
AdRoll
8.1
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
AdRoll
6.4
Google Marketing Platform (formerly DoubleClick)
8.5

Ad Reporting & Analytics

AdRoll
6.9
Google Marketing Platform (formerly DoubleClick)
8.0
Ad dashboards
AdRoll
7.6
Google Marketing Platform (formerly DoubleClick)
7.6
Ad performance reports
AdRoll
7.4
Google Marketing Platform (formerly DoubleClick)
8.2
Ad conversion tracking
AdRoll
6.5
Google Marketing Platform (formerly DoubleClick)
8.8
Ad attribution reporting
AdRoll
6.8
Google Marketing Platform (formerly DoubleClick)
8.1
Cross-channel ad management
AdRoll
7.4
Google Marketing Platform (formerly DoubleClick)
7.6
Ad forecasting and optimization
AdRoll
6.1
Google Marketing Platform (formerly DoubleClick)
7.8

Pros

  • Retargeting
  • Prospecting
  • Trackability
Stefanie Cash profile photo
  • Bid strategies based on a variety of goals for automated bidding.
  • Bid rules to automate bidding for lower volume campaigns.
  • Centralized reporting with all engines available in one UI.
Dana Berardi profile photo

Cons

  • The ad sizes are constricting. If you want to have a gif file, you're going to have to use the bare minimum in design.
  • Support is not the best. They are not helpful and has resulted in multiple calls to support.
Justina Logozzo profile photo
  • Reporting for display campaign - currently DoubleClick for Search doesn't provide reporting on the placement level and data is only rolled up to the ad group level.
  • Yahoo is currently not supported, but it's supposed to be on the road map
  • Conversions are not being pulled in from the engines. It is required to implement DoubleClick's floodlights to track conversions.
Dana Berardi profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
Google Marketing Platform (formerly DoubleClick)8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Namit Narain profile photo

Usability

AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo
Google Marketing Platform (formerly DoubleClick)8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
No photo available

Support

AdRoll10.0
Based on 3 answers
They have helped us solve problems, and have been available when we've had questions. They've also helped us optimize campaigns and improve our overall use of the product
Adam Sabados profile photo
Google Marketing Platform (formerly DoubleClick)5.7
Based on 3 answers
The customer service team is understaffed and not equipped to handle the number of clients
No photo available

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
Google Marketing Platform (formerly DoubleClick)6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
No photo available

Alternatives Considered

AdRoll has an easier to use and more intuitive dashboard than other companies that we have used. The customer service team has been top notch, always available to hop on a call or online chat. Email requests are also responded to in a very quick manner. The downside is that the dashboard offers less control than some of the other softwares we've used.
Eric Kammer profile photo
In the past we have tested Marin and Adobe AdLens for automated keyword bidding. Both have not worked well for our business as lead generation comes with a lot of challenges (i.e. verification process, daily and monthly lead caps etc.). AdLens recommends to add as many keywords as possible with the same target into one portfolio. However, with that strategy we saw a lot of cannibalization within campaigns. While some campaigns were growing, others saw a large drop in volume and it's is important for us to maximize volume for all of our campaigns. Overall we saw larger revenue volume, but a significant decrease in profit and therefore determined that both were not a good fit for us.
Dana Berardi profile photo

Return on Investment

  • We have seen an increase in traffic to the key pages we've built campaigns around. Within the first week, we had a 70% increase in traffic.
  • Results can take time to product ROI. We are not at a point where we can begin tracking ROI whereas with other we have been.
Justina Logozzo profile photo
  • Double Click definitely increased our team efficiency, where our team was quick in adapting the tool and learning more about the display trafficking.
  • Secondly it made my life easy where most of the publishers do work on DCM for Publishers and it made the tags implementation and exchange easy.
  • It met our client goals as an agency to move really quick in the market with their display ads, hence having a quick go to market strategy.
  • Amazing reporting capabilities made our clients strong believers on the numbers we provided on tactics in the market.
Namit Narain profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details