AdRoll

70 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is ideal for companies not interested or ready for PPC, but is wanting to venture into paid advertising. It works well for our events as well as our solutions to grow our brand awareness.AdRoll is not ideal for very small companies, companies struggling with defining their target audience, or companies with limiting graphics resources. This is not a platform that will walk you through its abilities.
Justina Logozzo profile photo

Google Marketing Platform (formerly DoubleClick)

DoubleClick works very well if you are running a search or programmatic campaigns, especially with search campaigns, you are able to consolidate your campaigns from multiple engines and apply its bidding tools to improve your performance and get the greatest amount of conversions for a reasonable CPC. However, these tools are not best suited when it comes to mobile advertising.
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
AdRoll
7.5
Google Marketing Platform (formerly DoubleClick)
8.5
DSP integration
AdRoll
7.2
Google Marketing Platform (formerly DoubleClick)
8.4

Ad Campaigns

AdRoll
7.8
Google Marketing Platform (formerly DoubleClick)
8.4
Ad campaign creation
AdRoll
8.1
Google Marketing Platform (formerly DoubleClick)
8.4
Ad deployment
AdRoll
8.4
Google Marketing Platform (formerly DoubleClick)
8.5
Display advertising
AdRoll
8.2
Google Marketing Platform (formerly DoubleClick)
8.4
Ad display and retargeting segmentation
AdRoll
8.1
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
AdRoll
6.3
Google Marketing Platform (formerly DoubleClick)
8.9

Ad Reporting & Analytics

AdRoll
6.9
Google Marketing Platform (formerly DoubleClick)
8.3
Ad dashboards
AdRoll
7.5
Google Marketing Platform (formerly DoubleClick)
8.0
Ad performance reports
AdRoll
7.4
Google Marketing Platform (formerly DoubleClick)
8.5
Ad conversion tracking
AdRoll
6.5
Google Marketing Platform (formerly DoubleClick)
9.3
Ad attribution reporting
AdRoll
6.7
Google Marketing Platform (formerly DoubleClick)
8.3
Cross-channel ad management
AdRoll
7.3
Google Marketing Platform (formerly DoubleClick)
7.7
Ad forecasting and optimization
AdRoll
6.0
Google Marketing Platform (formerly DoubleClick)
8.1

Pros

  • Campaign management
  • Access to premium inventory
  • Cross-platform management in a single UI
Adam Lewis profile photo
  • One of the biggest advantages of using DoubleClick is the conversion/pixel platform. The platform allows you to customize variables for conversions and then send to your clients' site manager or developers. A huge plus in using DCM floodlight conversions is that they track both views and click through which Google Analytics does not.
  • DoubleClick also allows you not only track display media but search as well. DCM being a Google company consolidates both display and search invoices for clients together which makes it easier for billing purposes.
  • The overall DCM platform is very user-friendly and allows you to update creative assets very easily. This has often been a time-consuming process in our ad servers that I've used in the past. I feel as though DCM is very easy to navigate and learn in general. Prior to my position now, I had never used DCM and only took a few weeks to learn.
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Cons

  • Merge social platforms into one easy interface for management.
  • My agency rep did not seem very knowledgeable about the product itself.
  • Account manager had basic knowledge regarding optimization tactics.
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  • Bidding strategies based on revenue would be a nice improvement
  • Being able to easily access remarketing audience from different channels would make advertiser's life easier
  • Easier integration with Adobe Analytics would be a good improvement
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Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
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Google Marketing Platform (formerly DoubleClick)8.0
Based on 13 answers
We plan to continue to use Doubleclick because it makes it easy to handle our standard ad serving needs while providing capabilities for HTML5 creative and conversions that we know will be increasingly necessary for our work. They are regularly working to improve the user interface and we believe in Google's long-term investment and support of this product.
Brad Turner profile photo

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
Google Marketing Platform (formerly DoubleClick)8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
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Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
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Google Marketing Platform (formerly DoubleClick)5.7
Based on 3 answers
The customer service team is understaffed and not equipped to handle the number of clients
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Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
Google Marketing Platform (formerly DoubleClick)6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
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Alternatives Considered

The worst we've tried. We switched back to AdWords after our negative experience with AdRoll and have been very happy since
Adam Lewis profile photo
I wasn't involved in the selection process however, but I was happy with the functionality because I had to update promotional ad copy on a daily basis.
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Return on Investment

  • AdRoll's incompetent and unresponsive agency support team nearly cost us one of our largest clients.
  • They billed one of our clients $14k of another client's ad spend, resulting in over 30 hours of unbillable time from our end to resolve the issue.
  • AdRoll's reported ROAS was unrealistically inflated compared to other platforms we've used. Perceived ROI was strong, but actual ROI was no better than it was with other platforms.
Adam Lewis profile photo
  • It is a huge benefit that Doubleclick allows for video, display, and mobile in one platform. This increases efficiency.
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Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details