Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also…
The following is a quick overview of editions offered by other software in similar categories
Post Affiliate Pro is designed to run an entire affiliate program from top to bottom, with the exception of processing the financial transactions. However, most payment processors and shopping carts can be fully integrated with Post Affiliate Pro. According to the vendor, this solution is intuitive,…
Springbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find…
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Although the platform is expensive, it is very helpful for attribution reporting and is a widely used platform … Helped us expand our ad placements. Helped us discover hidden value in each click-through attribution reporting. Better retargeting campaigns
I prefer Google Marketing Platform. Clients see the value in a Google branded platform, and it integrates well with most of our other
new bid strategy options, and a more responsive interface. The additional fee on top of media spend is a considerable expense for a large advertiser, but … product/solution such as this means that there is always likely to be some comparative cost.
limited version of it for smaller companies to be able to use it at a lower price, this could open doors to small agencies and companies, too.
integration with most platforms When used across many clients/agencies, the shared cost reduces per entity
Having the cost of DBM flow easily back through to the DDM reporting suite would be very
Price and product features ultimately ladder up to value, which is the ultimate decision-making factor. … Price Product Features Product Usability Product Reputation Prior Experience with
nearly impossible on a very frequent basis, so DoubleClick has provided value by allowing for quick analysis of large amounts of data to help inform media
online ad campaigns across display and video including impressions, clicks, cost and site actions. We use it within the media department of our agency.
where the creatives are serving and how they are performing. All associated fees and exact costs are reported so there are no surprises for our company or … DoubleClick offers the more targeting capabilities at a lower cost compared to other products. Unlike other DS…
creatives and they have to redo their math on platform fee/spend level. Hence it is a simple case of cost-benefit analysis. The UI of trafficking needs to be … agencies rather than small players getting access only through resellers. The pricing model should be only based…
complicated and (even w/training) has proven multiple times to be more hassle than value.
