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GRIN- An excellent tool for all-in-one influencer management!
December 14, 2022

GRIN- An excellent tool for all-in-one influencer management!

Matt Vaden | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with GRIN

We use GRIN to manage all aspects of our influencer program; this includes tracking product stipends, revenue, and other KPI's related to influencer marketing. Additionally, the program captures UGC from our creators, which we can repurpose for marketing efforts.
  • Identifying and onboarding new influencers
  • CRM - managing influencer relationships
  • Reporting performance of creator programs
  • Seamless integration with Shopify
  • Additional performance metrics (deeper click data, new customer data, etc)
  • Address potential attribution loss through common post-purchase upsell programs
  • Enhanced reporting available without additional cost
  • Time saved with templated communication options.
  • Revenue growth/new customer acquisition.
  • Ease of understanding total costs associated with a campaign.
We have used both Everflow and ShareASale to manage influencer partnerships.

ShareASale:
  • Has a clunky interface/isn't user friendly.
  • Communicating with partners is more challenging.
  • ShareASale takes a % commission off of every attributed order.
  • Does not offer any content tracking/UGC capture.
Everflow:
  • Is not a user-friendly platform/requires much more technical know-how.
  • Offers robust reporting and ability to customize payouts.
  • We have experienced some attribution loss issues with the platform.
  • Does not offer UGC/content capture.

Do you think GRIN delivers good value for the price?

Yes

Are you happy with GRIN's feature set?

Yes

Did GRIN live up to sales and marketing promises?

Yes

Did implementation of GRIN go as expected?

Yes

Would you buy GRIN again?

Yes

GRIN is well suited for companies that are seeking an all-in-one solution for influencer program management and place a high value in repurposing UGC for marketing purposes. I would also say that GRIN makes sense for those who are aggressively scaling their influencer program and are planning on having at least 100-150 creators in the program.

GRIN would be less appropriate for companies who may not have a large influencer program and are merely seeking to track affiliate link/coupon code performance.

Using GRIN

1 - Partnerships:
  1. Influencer marketing
  2. Affiliate marketing
  3. Key partnerships
1 - Partnerships manager- I handle everything.
  • Influencer marketing management
  • UGC content capture
  • Partnerships reporting metrics
  • Track all types of affiliate performance
  • Create custom landing pages for influencer applications
  • Deeply research potential influencers
  • Incorporate more harvested UGC into our marketing strategy
  • Platform dedicated campaigns
  • Ambassador (gifting) campaigns
The GRIN platform has been easy to use (both for brands and creators) and their customer service is excellent.

Evaluating GRIN and Competitors

Yes - ShareASale and Everflow. GRIN is much more user-friendly and offers substantially more features than both of these platforms.
  • Product Features
  • Product Usability
  • Product Reputation
Usability was our most important factor, considering how our previous affiliate management platforms were not user-friendly.
There aren't any changes that immediately come to mind.

GRIN Implementation

It was quite easy to get set up and integrated with Shopify, Gmail, etc.
  • Implemented in-house
Change management was minimal
  • Some tools were not available initially in relation to the creator search tools.

GRIN Support

Every time I've reached out to support, I've received a response the same day. The team has also been willing to hop on calls to cover everything from technical details to influencer marketing strategy.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
Nope - the level of support provided with our contract did not warrant the need to pay for premium support.
Yes - Yep!
We dealt with a challenge related to attribution loss; the IT Team discovered the root cause and offered solutions to eliminate the issue. Their support team was very communicative (and friendly) and worked hard to reach a resolution.

Using GRIN

The platform is substantially easier to use than any of the previous influencer/affiliate marketing platforms than we previously used.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
None
  • Setup/integration
  • Influencer management (revenue, product stipends, payouts)
  • Communication (and email sequences)
  • Creator research
  • Robust click data (affiliate links)