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IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more. IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.https://dudodiprj2sv7.cloudfront.net/product-logos/NA/03/U1KIM97ZN1EV.pngIBM Digital Analytics: Overall product suite, digital ecosystem and marketing priorities should guide your choiceOur clients have traditionally selected IBM Digital Analytics over competitive platforms when they need a robust, enterprise system which can be 1) readily integrated with and provide cost benefits due to chosen CMS (typically IBM WebShere), 2) require reliable, robust data security and data ownership due to heavy regulatory concerns or 3) provide a uniform deployment allowing for the ability to opt into industry/vertical benchmarks.,Uniform deployments provide for the ability to opt-in to relatively robust benchmarks. Technical support teams allow both clients and agencies access to technical subject matter experts to ensure best-in-class implementations. Cost structure is often quite favorable, if a company has chosen other products within the IBM family. Current and long term integrations with IBM products (including Unica, Tealeaf, etc.) show promise and will continually increase the value of IBM Digital Analytics,Uniformity of deployment comes at a price, namely flexibility. IBM Digital Analytics is a better choice who are focused exclusively on e-commerce, heavily regulated industries, or simply interested in precision marketing and CRM. For those companies which prioritize style, form, and flexibility over precision (aka Art over Science), other solutions may be more effective. Competitors are integrating their systems more rapidly than IBM, which is still very siloed. It can be difficult to find professionals with technical expertise to implement and support IBM Digital Analytics. The user base from which to draw is significantly smaller. IBM technical training can be quite elusive to secure, unless you are already committed to the product and have a service contract in place, unlike competitors where technical training is readily available with registration open to all.,6,Overall, the positive impact has typically been on improving the reliability of data driven decisions to improve path to conversion.,Webtrends Analytics,Adobe Analytics,Google Analytics,3,5IBM Digital Analytics ReviewWe are a reseller of IBM DA where we have many clients engaged with several levels of the IBM product suite. The data is used across many departments for gauging marketing and site design performance. Many of our clients use this data to forecast visitors to their site and their potential actions. We use the Explore tool frequently to setup more in depth reports using custom variables passed in the tags, to build out and answer many of the tougher questions. We also have several clients that take advantage of the LiveMail tool to target and remarket to consumers based on interests or actions (abandoned cart campaigns for example).,IBM Digital Analytics is a strong offering for retail eCommerce clients, based on the out-of-the-box metrics available around product views, items added and abandoned, as well as the ability to remarke to the individual user based on that information. Fairly straight forward implementation compared to the other major tools Visitor stitching - I feel the IBM Live Profile is very accurate at creating a full picture of an individual user and provides opportunities to create better messages to them. Having IBM Support as a an immediate resource to clarify or troubleshoot any of the system features has been very beneficial as well,The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release. Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM). Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions. Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports. Built in API calls allows for nice report design and automation.,8,Increased employee efficiency by utilizing API calls for reporting Lifetime value metrics have helped identify a client's strongest customers and the ability to market to those individuals more likely to convert, for a stronger ROI Identify geographic and technological (mobile etc.) opportunities to expand the client's business,,7A Review of IBM Digital AnalyticsOur organization is a reseller of IBM Digital Analytics. It is deployed across all of our client's websites. As part of our digital marketing agency services, IBM Digital Analytics is used to analyze and optimize our client's marketing initiatives. We leverage visitor behavior data from the tool to implement remarketing programs such as abandoned browse and abandoned cart. We also leverage IBM Recommendations to power intelligent, wisdom of the crowd, product recommendations on our client's websites.,IBM Digital Analytics is a very powerful tool for retail brands offering many out of the box product and category performance reports. Many features an online retailer would consider standard such as product or shopping cart abandonment are included in this tool but require enhanced or custom tagging workarounds in other tools like Google Analytics. The Marketing Attribution reports are great, allowing us to see different attribution logic such as same session, 30 day last click, 30 day average click and others in one report. This allows us to see which channels act as acquisition channels and which are closer to the conversion. These reports have been improved with recent releases adding visitor journey and channel venn reports. The Benchmark module with IBM Digital Analytics is very beneficial to us, allowing us to see how our sites are performing across a number of different metrics compared to others in our particular vertical or in US retail as a whole. It is also a great way to see trends in the industry.,The user interface is dated and flash based which makes it very difficult to use on mobile. The visualizations and graphs are nice but hopefully they will move away from flash soon. The custom reporting module, Explore, is powerful and the only place to entirely customize display columns and metrics but it is limited to a certain number of credits each month. Each month of data included in a report uses 1 report credit. Inside the Digital Analytics interface you are limited in the number of one time and persistent segments you can create. One time segments must be within the last 93 days and the date range cannot exceed 35 days. Depending on the reporting request that comes up you may run into this limitation.,7,Using IBM Digital Analytics has allowed us to optimize marketing spend for our clients and provide us the insight to reduce the spend on vendors that are not performing well or not bringing in qualified traffic. Using IBM Digital Analytics data to power on-site product recommendations has increased the percentage of total sales from recommendation zones to around 10% compared to around 1% with manually merchandised zones. Using IBM's TruePath Funnels to analyze the checkout process for various clients has allowed us to see where visitors are dropping out of the checkout process and make improvements to increase conversion rate.,Google Analytics,8Digital Analytics at the heart of your businessDigital Analytics is primarily used by our eCommerce team to analyze the performance of our eCommerce sites. We use DA to report on basic performance KPI's right through to advance consumer and channel attribution reports. DA feeds into our overall "data pot" and the quantitative and qualitative data that is produced is circulated throughout the business.,Channel attribution - for any business ROI is of paramount importance, but what we really want to know is how best to attribute the ROI. DA allows us to accurately attribute the ROI on a granular level. This then allows us to work closely with our digital marketing agencies to drive greater performance. Keyword analysis - One of our primary marketing channels is PPC. DA allows us to delve down into the performance of our PPC at keyword level which again helps validate our marketing strategy. Insights - Insights is a useful tool that allows any user to quickly understand what key areas (marketing / product / page) are working well or more importantly not so well. The insight data is backed up with some rationale behind the reason which can be quickly actioned by the relevant team. The weekly Action Ready Reports are very useful in terms of KPI data. The reports are aesthetically pleasing and help facilitate our weekly eCommerce team meetings as most key areas are covered in this report.,Custom reports are often too slow when running. Default data reports run quickly but any report that is done using a custom date range is too slow. G.A doesn't have the same problems Dashboards need to be more flexible. I'd like to make more use of the dashboards but they are quite restrictive in the number of options that can be included. All relevant data widgets should be incorporated into D.A. G.A allows custom dashboards to a much greater level than D.A Segments - are a very useful tool which allows you to mine further in your data. However, they are too restrictive. Persistent segments can only be run for 93 days and one time segments can only be ran for 35 days. Both options limit you from getting a real accurate picture over time of your segments. Why can’t this be opened up to 365 days?,7,We have significantly improved our ROI from PPC by analysing data at keyword level. In addition, by allowing our PPC agency to access this data it's improved our we have worked together too Site bounce rate has been improved by us analysing in detail the pages and traffic sources which were driving up the bounce rate. Changes were visible within days Onsite search now converts at 13% since we have been using the D.A data to drive this area (previously this was 9%). Weekly action is undertaken to enhance on site search and alert triggers are set to ensure we aren’t missing key words,Google Analytics,Adobe Analytics,8IBM Digital Analytics, harness the Core of your MetricsAs a consultancy, we use a wide variety of web analytics products. We started working with IBM Digital Analytics when we developed a customer education portal for a large consumer electronics manufacturer, when the product was still Coremetrics. The client had just acquired a license and we conducted a full implementation. After that introduction, Coremetrics became one of our regular offerings.,Great separation and aggregation for multinational sites Helpful dashboard composition Strong implementation documentation,As of the last time I implemented it, the only implementation testing tools were for a single browser, making client-side scripted analytics hard to test cross-browser The dashboards were a little over the top, UI wise.,9,This product helped our client with market-mix optimization This product helped our client focus their content acquisition spend based on authors' popularity,Adobe Analytics,Google Analytics,Webtrends Analytics,8
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IBM Digital Analytics
48 Ratings
Score 5.6 out of 101
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IBM Digital Analytics Reviews

IBM Digital Analytics
48 Ratings
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Score 5.6 out of 101
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Stewart Pratt profile photo
February 04, 2015

Review: "IBM Digital Analytics: Overall product suite, digital ecosystem and marketing priorities should guide your choice"

Score 6 out of 10
Vetted Review
Verified User
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Likelihood to Renew

5
I do not currently govern an existing implementation. However, once selected, I would suggest that changing platforms is an EXTREMELY costly proposition in terms of time, cost, and disruption of business analytics.
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John Runyon profile photo
May 22, 2014

"IBM Digital Analytics Review"

Score 8 out of 10
Vetted Review
Reseller
Review Source

Likelihood to Renew

7
It is still a best in class analytics platform, but working with IBM contracting has proven to be quite a hassle at times... There are proven pros and cons to each of the major systems and vendors (most I already listed). I always recommend to establish the business questions you are trying to answer, determine which platform answers them best and decide whether it is worth the dollar investment.
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Seth Poplaski profile photo
May 21, 2014

"A Review of IBM Digital Analytics"

Score 7 out of 10
Vetted Review
Reseller
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Likelihood to Renew

8
IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements.
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Gareth Beer profile photo
May 15, 2014

IBM Digital Analytics Review: "Digital Analytics at the heart of your business"

Score 7 out of 10
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Likelihood to Renew

8
With DA being part of the IBM portfolio you know it will benefit from the size and scale of what IBM has to offer. Whether it be acquisitions or the product roadmap you know IBM will want to ensure that DA is right at the top of the market.
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J. G. Emile Daigle profile photo
June 30, 2014

Review: "IBM Digital Analytics, harness the Core of your Metrics"

Score 9 out of 10
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Verified User
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Likelihood to Renew

8
This questions does not quite apply to my work as a consultant. We generally encourage our clients to remain on the same platform unless they meet a significant shortcoming.
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Korey Hart profile photo
May 23, 2014

IBM Digital Analytics: "DA review"

Score 8 out of 10
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Reseller
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Likelihood to Renew

9
I give it this rating because our clients depend heavily on this product and have had great results using it.
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Alice Watson profile photo
May 16, 2014

Review: "IBM Digital Analytics, an easy win for online retailers."

Score 9 out of 10
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Likelihood to Renew

9
Based on my experience with the other providers, this solution does the best job at meeting retailers needs.
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Jim Moult profile photo
May 15, 2014

IBM Digital Analytics Review: "Think analysts, not their tools."

Score 9 out of 10
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Likelihood to Renew

10
The only feature of Adobe's product that piques my interest enough even to consider a change is the Satellite tag manager package, which Adobe bought within the past year and renamed.
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Nathaniel Guralski profile photo
May 13, 2014

IBM Digital Analytics Review: "A Whole Lot of Brain, But Not Much Beauty"

Score 5 out of 10
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Likelihood to Renew

3
As a company, it is beginning to become apparent that Google Analytics may be our best usage. We do not have any analytic experts in our bank and we do not need all the bells and whistles that IBM DA brings to the table and can utilize the simplicity of a program such as Google Analytics to our advantage without a price tag and much easier navigation.
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Gina Perez profile photo
May 09, 2014

IBM Digital Analytics Review: "Very powerful, pricey, be prepared to add staff to take full advantage"

Score 7 out of 10
Vetted Review
Verified User
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Likelihood to Renew

6
We are challenged with all our relationships and contracts by our leadership to evaluate and verify we are in the right place at the right price.
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Gus Brito profile photo
June 17, 2014

"In my opinion: IBM Digital Analytics, aka Coremetrics review."

Score 7 out of 10
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Likelihood to Renew

5
Cost and service...we all expected the best service from what was considered the best solution at the time.
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Timothy Ponce profile photo
August 27, 2013

IBM Digital Analytics Review: "Solid web analysis product"

Score 8 out of 10
Vetted Review
Verified User
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Likelihood to Renew

8
Because our implementation was deep and time-consuming, it doesn't make sense to switch to another vendor that offers incredibly similar capabilities for a similar cost. Plus, all our needs were met with Coremetrics.
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February 25, 2015

IBM Digital Analytics Review: "Unless you're looking for a complex site 'cash register,' don't waste your time"

Score 2 out of 10
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Likelihood to Renew

1
Cost, poor support, heavy focus on retail sites, lack of robust full, multi-channel analysis, poor flexibility surrounding ad-hoc segmentation
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February 04, 2015

IBM Digital Analytics Review: "Reliable, Marketing oriented & efficient Digital Analytics Solution"

Score 8 out of 10
Vetted Review
Reseller
Review Source

Likelihood to Renew

8
- Level of support and training provided
- Flexibility of the tracking solution via the tags attribute that allows us to answer to each of our client's objectives
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April 09, 2014

IBM Digital Analytics Review: "E-commerce is real strong point."

Score 8 out of 10
Vetted Review
Verified User
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Likelihood to Renew

8
It's a very good analytics package. No solution is perfect so it's important to test them. For an e-commerce site, Coremetrics may well be the best solution out there.
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June 27, 2014

"Honest Review of IBM Digital Analytics"

Score 5 out of 10
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Verified User
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Likelihood to Renew

5
We do not renew use of the tool, instead relying on our clients to make such decisions.
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May 28, 2014

IBM Digital Analytics Review: "DA vs GA - Which Tech Giant has the edge on Analytics?"

Score 8 out of 10
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Reseller
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Likelihood to Renew

10
This is the standard solution we have built into our ecosystem and it has proved to be successful for over 20 clients.
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May 19, 2014

Review: "IBM Digital Analytics - it costs, but it is worth the investment."

Score 7 out of 10
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Reseller
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Likelihood to Renew

10
Once you start using IBM Digital Analytics, it is hard to move on to a solution that offers less flexibility and less information.
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May 01, 2014

IBM Digital Analytics Review: "Pricy Analytics tool but..."

Score 6 out of 10
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Likelihood to Renew

6
Price, Free tools offer similar service, Implementation is getting more complicated instead of making things easier for users
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About IBM Digital Analytics

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more.

IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.

IBM Digital Analytics Integrations

IBM Digital Analytics Competitors

IBM Digital Analytics Technical Details

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Mobile Application:No