TrustRadius: an HG Insights company

Lead Forensics

Score9 out of 10

127 Reviews and Ratings

Top Performing Features

  • Referral Source Tracking

    This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.

    Category average: 8.5

  • Pageview Tracking

    A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.

    Category average: 8.9

  • Customizable Dashboards

    This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.

    Category average: 8.5

Areas for Improvement

  • Event Tracking

    This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.

    Category average: 8.5

  • Bounce Rate Measurement

    This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.

    Category average: 7.9

  • Lead Conversion Tracking

    This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.

    Category average: 7.8

A fantastic platform - a must for sales and marketing.

Use Cases and Deployment Scope

I hadn't used Leadforensics in any previous roles until I joined the company I currently work at. They had been using Leadforensics for a while, but not to its full potential. As part of my role, I meet with the team every month to explore ways we can use the platform to improve our roles. It is a very integral part of our business, and now I understand how it works and can pass on the knowledge to my colleagues, and more and more positivity comes from the platform. We use it across Sales and Marketing, and the board of directors is always fascinated by the visitors to our site. Personally, I find the system very easy to use and understand, and I can tailor it to my marketing department's needs. I would strongly suggest investing in this system. It has allowed me to really understand who is visiting our site, our audience, our customers, and those who are not really interested in what we do, so we can nail down companies that we know benefit from our services.

Pros

  • Shows visitors to sites.
  • Provide exactly what pages they have visited.
  • Shows the user journey.
  • Marries up with data from other systems.
  • can show your ROI on campaigns.

Cons

  • More details on the source of journey.
  • A way to group visitors ( I know you can categorize).
  • In some perfect world - information about what the company purchases.

Return on Investment

  • It has shown us who is visiting our site.
  • Based on the above, it has highlighted the work we needed to do on our website and campaigns.
  • It will marry up which campaigns are working - ROI.

Usability

Alternatives Considered

Mediahawk

Other Software Used

Ahrefs, Mediahawk, Asana

Wouldnt be without it.

Use Cases and Deployment Scope

We have used Lead Forensics for may years as a tool to help us identify the visitors to our website so we can target them with marketing activity and calls to see how they could benefit from our products.

Pros

  • Great training
  • Always on hand to answer any questions
  • Give good advice about the best way to use LF.
  • Very nice and helpful Account Managers

Cons

  • New updates are sometimes done without clear instructions on how to use them.

Return on Investment

  • Increased MQL's
  • Clearer understanding of website visitors and behaviour.
  • A constant flow if genuine leads.

Usability

Other Software Used

HubSpot Marketing Hub

Amazing and easy information to help qualify potential sales used on a daily basis

Use Cases and Deployment Scope

An amazing, easy-to-use tool to help our business have clear and accurate visibility on all types of visitors to our website. All of the support from our account managers particularly (Ness) Vanessa M. has been commendable and has helped us gain momentum and even greater insights in to this very versatile tool. I must share the staff are all professional and personable and a forward thinking company to work with highly recommend any one who’s in charge of marketing or sales department of any size business to invest time on reviewing lead forensics to see its potential.

Pros

  • New business visitors and products page views
  • Existing customer visits what they are looking for help on before they call
  • Re visits from allo demographics

Cons

  • All good no changes required

Return on Investment

  • New customers every month

Usability

Other Software Used

Capsule CRM, Xero, Shopify

A very useful tool for website lead analysis

Use Cases and Deployment Scope

We use Lead Forensics to view which businesses are looking at our site, analysing what they do and following up accordingly. This has helped us have greater visibility of who is engaging with us, both organically and through paid search. Without Lead Forensics this would be much harder to achieve.

Pros

  • Provides visibility of website visitors
  • Real time notifications delivered to the right people
  • Easy to understand reporting

Cons

  • Confidence scoring per lead would be useful
  • Auto suppression of non-buying traffic (job seekers, competitors, bots) would be beneficial
  • Automatic lead prioritisation could help us prioritise better

Return on Investment

  • Helped analyse intent
  • Shown which sources are pushing people towards our site
  • Highlighted cross sell opportunities

Usability

Alternatives Considered

Webeo and Google Analytics

Lead Forensics the platform to boost your sales

Use Cases and Deployment Scope

Facilitating prospect contacts, targetting new business, having KPIs or boosting sales development, Lead Forensics is a comprehensive tool for business growth. The platform is easy to understand, it replies to a large type of sales problematics even within a SMB. Lead Forensics helps in identifying the performance of the website and how the prospects react to the content we offer online.

Pros

  • finding business contacts
  • tracking website visitors
  • training in sales growth
  • having website KPIs

Cons

  • including a task manager tool
  • providing replays of training session

Return on Investment

  • 100% of visitor companies identified - it helps understanding the webpages that are efficient and the ones that need to be redesigned.
  • 1 visitor out of 2 identified as a potentiak prospect
  • Easy way to get contact details

Usability

Other Software Used

HubSpot Marketing Hub, Sylob, Adobe Creative Cloud for Enterprise, Canva