Overall Satisfaction with Marin Software
I used Marin while I was with Vistaprint . We used Marin software mainly for optimization and campaign management of Search campaigns.
- Both the client services and professional services teams were very helpful. Excellent support from account executives, analytics and professional services teams. During the initial integration, the professional services team worked all odd hours to accommodate integration with various countries. They also worked with us to accept all the customization that we requested for the data we were passing to them.
- Bidding algorithm is robust and the analytics team built us customized bidding monitoring tools . The bidding tool improved our efficiency quite a lot in all countries where the teams utilized the tool completely for bidding.
- Campaign management tools also vastly decreased the time that the team spent on campaign management. The account executives provided timely inputs on new tools and areas where we could automate further.
- While this is no reflection on the tool itself, it requires users to have a good understanding of the way the bidding algorithm works . Users cannot expect to be completely hands off in bidding but can expect good support from the client services team
- Increased spend optimization
- Increased employee efficiency: Campaign management and reporting were both a lot easier.
- The web query reports helped create very easy to access reports
We looked at a variety of top vendors and Marin had the best value among them. Marin was also the most responsive during the initial RFP process and provided us with great customer service during both integration and afterwards
Marketing teams might have to engage a resource from Analytics or BI at least during integration to get maximum benefits. It helps to understand how the folder structure helps .