TrustRadius Insights
Users have successfully utilized Open X Ad Server to rotate a range of ads in various areas on their websites, allowing for effective …
Overview
What is OpenX?
OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each…
Recent Reviews
Popular Features
- Display advertising (5)7.373%
- Ad campaign creation (5)6.868%
- Ad deployment (5)6.666%
- Ad display and retargeting segmentation (5)6.565%
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What is OpenX?
OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Broadstreet XPRESS Webinar (Introductory Demo) - Sept 20, 2016 - OpenX Alternative
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What is OpenX?
OpenX Competitors
OpenX Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.
Reviewers rate Ad forecasting and optimization highest, with a score of 7.6.
The most common users of OpenX are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Users have successfully utilized Open X Ad Server to rotate a range of ads in various areas on their websites, allowing for effective monetization and maximizing ad revenue. This flexibility has empowered users to track inventory, serve ads on the correct pages, and repurpose ads as needed. By leveraging the performance tracking capabilities of Open X Ad Server, users have been able to identify the best-performing ads and display them more frequently, resulting in improved engagement and higher conversion rates.
One notable example of Open X Ad Server's impact is its implementation by Mail.com Media Corporation, serving millions of unique users and half a billion ads per month. This adoption not only reduced dependency and costs associated with third-party ad networks but also granted more control over network inventory. Another interesting use case involves the integration of Open X Ad Server in free-to-play Facebook and Mobile games, allowing for targeted advertising, cross-promotion of internal games, and a customer relationship management approach to engaging players.
Furthermore, Open X Ad Server has proved valuable to various organizations for programmatically reaching more users, generating customized reports for clients to demonstrate advertisement performance, managing online advertising for local newspapers to increase impressions and ROI, running ad campaigns across multiple sites, and addressing specific needs of smaller businesses. Its utilization extends even to educational platforms for enhancing ad engagement through similar content targeting and A/B testing for registration styles. Additionally, it has been employed by departments in different industries to promote products, partnerships, and memberships with its customizable targeting options.
However, some users have reported experiencing technical issues with the system and have encountered long response times from customer support. Nonetheless, despite these challenges, the quality and performance of Open X Ad Server make it a worthwhile investment for many teams seeking effective ad serving solutions.
Based on user feedback, here are the top recommendations for using the software effectively:
- Clearly define your goals and requirements before implementation and communicate them explicitly to tech support for better guidance.
- Prioritize structuring inventory and network configurations at the beginning to streamline operations and ensure a smooth transition.
- Allocate enough time for training to maximize software capabilities and avoid potential issues.
- Take advantage of the feature to create saved reports for easier and faster reporting.
Implementing these recommendations can help users optimize their experience with the software and achieve their desired outcomes more efficiently.
Attribute Ratings
Reviews
(1-13 of 13)Companies can't remove reviews or game the system. Here's why
November 12, 2019
All around programmatic player
OpenX is less focused than MoPub and it has a bigger reach as it is not limited to the mobile app. Unlike MoPub that focuses on performance, OpenX comes from the branding world and is pushing into CTV and other areas of the industry more catered to traditional media agencies and not pure ad tech players.
October 04, 2019
Omnichannel exchange
We have used Basis as a DSP but found better results in integrating OpenX with our own bidder. As for Smaato, they are focused only on in-app traffic so they are a niche player. OpenX is a bigger player for agencies that have different campaigns with multiple objectives and where cross measurement is important.
August 29, 2019
Vast network of inventory!
OpenX provides the same inventory you can get on any other SSPs but at lower price points (generally). However, other exchanges have put more resources on curating their inventory and customer support and in OpenX, you may find some nasty surprises in terms of ad quality and invalid traffic. I believe it is a good partner but you need to be mindful on which publishers you are selecting.
September 27, 2018
Great Reporting Software
November 06, 2015
OpenX and Me!
We selected OpenX because most of the team had previous experience; it was free and we were able to self-host it.
May 09, 2014
OpenX for SMB use
Score 8 out of 10
Vetted Review
Verified User
- DART, MEDIAMIND and ATLAS
While DART is my perferred ad server, openx is a more cost efficient product and would be my next choice.
March 07, 2014
Decent but did not exceed expectations
Score 7 out of 10
Vetted Review
Verified User
OpenX probably falls in the middle. I've used MediaPlex, APN & Sitescout. OpenX is probably the second easiest to use.
March 03, 2014
M Review
Score 4 out of 10
Vetted Review
Verified User
- DoubleClick,OAS,Adtech,zedo
I do not use OpenX as much as I do other tools that are out there in the market these days. It is a solid system which is definitely better than some that are out there, but it needs to become a bit more competitive in my opinion to keep up with the other leaders that are out there.
February 22, 2014
Open X for easier channel management and better ROI
Score 9 out of 10
Vetted Review
Verified User
Double Click, Adbrite before it became sitescout. We chose Open X because it was easy to integrate into the back end of our site and we liked the reports it provided and the ease of use. Double Click is a Google company, and frankly, while they are good at some technology, their products can be clunky failures AND we are not so sure we want to give them so much data about the inner workings of our business and keyword universe.
February 22, 2014
OpenX Enterprise has excellent product support!
Score 9 out of 10
Vetted Review
Verified User
We've used Double Click and both products perform equally well.
February 21, 2014
Open X, Not an Open Book.
Score 3 out of 10
Vetted Review
Verified User
If OpenX wants to be used or adopted by more desks or RTB partners than it needs to provide the transparency and premium inventory that a AppNexus, ADX and Rubicon provide. This goes for the open exchange and private marketplaces.
February 21, 2014
OpenX Ad Serving Platform at Mail.com
Score 9 out of 10
Vetted Review
Verified User
- DoubleClick,DART
The ad sales and ad operations team had been utilizing DoubleClick/DART previous to the migration to OpenX. One of the driving factors for the migration to OpenX was to lower costs associated with utilizing a third party such as the DoubleClick/DART system. The ease of use for the ad ops team, advanced targeting features, and seamless integration into the many brands of the Mail.com portfolio were also other factors involved in why OpenX was selected.
February 19, 2014
Creative Use of Ad Serving in Video Games
Score 9 out of 10
Vetted Review
Verified User
- Digital Chocolate,Ad Expert
I was not responsible for the selection decision, that was done before I joined the company. However, it was the low cost and adaptability that custom integration allowed that made it really the only solution that we knew of.