Formerly Autopilot

About TrustRadius Scoring
Score 9.4 out of 100


Recent Reviews

Email marketing tool!

7 out of 10
October 16, 2019
Autopilot is being used by the marketing department with the help of the operations department managing the data that gets in the …
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Popular Features

View all 18 features
  • Email deliverability reporting (21)
  • Dashboards (12)
  • Standard reports (12)
  • WYSIWYG email editor (11)

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per month



per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://ortto.com/pricing/?utm_source=t…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $29 per month

Features Scorecard

Email & Online Marketing


Lead Management


Campaign Management


Social Media Marketing


Reporting & Analytics


Platform & Infrastructure


Product Details

What is Ortto?

Ortto is a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform, LiveChat, Greenpeace and Patreon create remarkable customer journeys with Ortto.

Ortto Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Customizability
  • Supported: Integration with Salesforce.com

Additional Features

  • Supported: Email, in-app and onsite messaging, SMS, direct mail
  • Supported: Drag-and-drop user experience
  • Supported: Visual journey canvas
  • Supported: Playbooks
  • Supported: Create forms, pop ups, spin wheels and surveys

Ortto Screenshots

Screenshot of Unlock a single view of the customer journey with unified data. Get a single view of the customer journey to create more meaningful connections with your audience in the moments that matter.Screenshot of Build custom activities that represent product-qualifying actions or behaviors that lead to growth, and use them to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of Ortto allows you to create pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of Connect with your customer on a deeper level with event-based journeys that can be built in minutes. Build high-performance journeys including email, SMS, and in-app messaging for critical customer moments.Screenshot of A drag and drop editor allows you to easily achieve pixel-perfect designs. Go beyond opens and click-throughs and attribute revenue to every email.Screenshot of Business Intelligence reporting, not just open and click rates. Ortto was built to give businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution that ensures you can track the metrics that matter to your business.

Ortto Videos

The unified customer journey platform for online business.
Introduction to Ortto

Ortto Integrations

Ortto Competitors

Ortto Customer Size Distribution

Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)20%

Ortto Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

Ortto starts at $29.

HubSpot Marketing Hub, Pardot, and Mailchimp are common alternatives for Ortto.

Reviewers rate Lead nurturing highest, with a score of 9.6.

The most common users of Ortto are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.


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