Overview
What is RavenTools?
Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website…
RavenTools: Streamlining Reporting
My Clients Love their Reports
RavenTools : filling the Sweet Spot of Features and Affordability
A Great All-around Tool
RavenTools - a Great Tool for the Digital Marketer Looking to Do It All
Good for Small to Mid Size Businesses, Reports Are Underwhelming
RavenTools a good fit for modest SEO needs, but not the best solution for deep SEO needs
SEOh no you don't. Raven for Moz because... well I like it.
Quick and Effective
I just love this product!
RavenTools for SEO tracking and reporting
The Essential Search Marketing Tool
Easily Integrate Marketing Data with RavenTools
RavenTools - Indispensable Product, Despite Glitches
RavenTools Remains our Favorite Tool
Popular Features
- SERP ranking tracking (12)10.0100%
- Site audit / diagnostics (12)10.0100%
- Integration with web analytics tools (12)10.0100%
- Backlink management (12)7.070%
Pricing
Small Biz (2 users)
$49
Start (4 users)
$109
Grow (8 users)
$199
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Live Raven Tools Walk Through and Demo #2 (May)
Raven Demo
Features
SEO
Core features related to search engine optimization
- 10Keyword analysis(11) Ratings
The tool analyzes the content of your site to help discover the right keywords.
- 7Backlink management(12) Ratings
The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.
- 10SERP ranking tracking(12) Ratings
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
- 10Page grader(11) Ratings
The tool scores each page of your website for SEO.
- 10Competitive analysis(11) Ratings
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
- 10Site audit / diagnostics(12) Ratings
The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.
- 2Site recommendations(11) Ratings
The tool recommends site structure improvements and other tasks to help with SEO.
- 8Task management(8) Ratings
Users can track and manage the tasks associated with SEO.
SEO Channels
Features related to optimizing your website for specific channels
- 10Local SEO(8) Ratings
The tool helps optimize your website for local searches.
- 10Social SEO(10) Ratings
The tool tracks social mentions and backlinks and their impact on SEO.
- 10Mobile SEO(8) Ratings
The tool helps optimize your website for searches done on mobile devices.
- 10Global SEO(8) Ratings
The tool integrates with non-U.S.-based search engines and works in multiple languages.
SEO Platform & Account Management
Features related to scalability and integration of the SEO platform
- 10Multi-domain support(10) Ratings
For SEO agencies, the tool allows users to track multiple domains in one instance.
- 10Integration with web analytics tools(12) Ratings
The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is RavenTools?
RavenTools Video
RavenTools Integrations
RavenTools Competitors
RavenTools Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(62)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
RavenTools is a versatile marketing tool that has been praised by users for its ability to track the performance of digital media and campaigns, assist with web development and SEO planning, and create performance reports. With the software's integration with Google Search Console, Google Adwords, Google Analytics, and Majestic SEO's backlink data, users can easily generate comprehensive reports that provide valuable insights. One of the standout features of RavenTools is its site audit tool, which highlights issues such as semantic data, visibility issues, and duplicate content or title tags that need to be addressed. Users also appreciate how RavenTools helps them manage and track analytics across multiple websites, making it particularly useful for B2B lead generation and online sales of consumable products. The software is often used to track social media engagement, compare SEO health with competitors, discover backlinks, create automated reports, and perform site audits. Its visual reports make it easy for both analysts and non-analysts alike to understand the information presented. Furthermore, RavenTools enables users to load data from multiple sources into one platform and track metrics that matter to them and their clients. This consolidation of data helps make marketing reporting easier by providing a one-stop solution for measuring the effectiveness of digital marketing efforts. Additionally, the ability to add written text to each section of the report allows for further explanation of the information provided. RavenTools also proves valuable for monitoring keyword rankings and traffic for SEO projects and providing white-labeled SEO reports. Users have found that RavenTools helps them manage their time efficiently by streamlining tasks related to PPC, social media management, SEO, content creation, and research based on clients' goals. Overall, RavenTools is a user-friendly solution that provides valuable insights for users with varying levels of experience in the industry.
Responsive Customer Service: Many users have expressed their satisfaction with RavenTools' customer service team, which has been described as highly responsive and helpful. Reviewers consistently report quick response times and assistance within 24 hours when reaching out for support.
Easy Data Presentation: A significant number of users appreciate how RavenTools presents data in a format that closely resembles Google Analytics. This similarity makes it easier for users to navigate and understand the data, allowing for seamless integration across various platforms.
Simple Setup Process: Users find the setup process in RavenTools to be straightforward and user-friendly. After linking their accounts, they notice that the tool automatically populates relevant data, eliminating the need for manual entry or configuration.
Confusing and Hard-to-Read User Interface: Many users have expressed frustration with the user interface of RavenTools, finding it confusing and difficult to read. This sentiment is especially prevalent when users are trying to interpret charts for keyword placement.
Frequent Crashes in iPhone App: Some users have reported frequent crashes when using the Google Analytics portion of RavenTools' iPhone app. This issue has caused inconvenience and hindered their ability to access important data on-the-go.
Limited Reporting for Social Media Platforms: Several reviewers have mentioned that they would like to see additional reporting options for other social media platforms, particularly Instagram. The lack of comprehensive reporting for these platforms limits the effectiveness of RavenTools as an all-in-one marketing tool.
Users of Raven Tools commonly recommend the following:
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Utilize Raven Tools for SEO and PPC. Users suggest leveraging Raven Tools for search engine optimization (SEO) and pay-per-click (PPC) advertising. They find it to be a comprehensive reporting tool that works well for small companies.
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Manage multiple reporting and online tools. Users recommend using Raven Tools to manage various reporting and online tools simultaneously. It allows users to streamline their workflow and efficiently handle multiple sites.
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Seek assistance from customer service. Users advise reaching out to Raven Tools' customer service for assistance with any issues or inquiries. They appreciate the support provided by the team.
It's worth noting that while users highly recommend Raven Tools, they also suggest considering other tools in the market and being aware of its limitations before making a purchase. Overall, users find Raven Tools to be a cost-effective solution that provides valuable information, but its effectiveness ultimately depends on the user's skills and specific needs.
Attribute Ratings
Reviews
(1-25 of 26)RavenTools: Streamlining Reporting
My Clients Love their Reports
RavenTools : filling the Sweet Spot of Features and Affordability
A Great All-around Tool
Good for Small to Mid Size Businesses, Reports Are Underwhelming
For big businesses with active social presence on several platforms or those who need to provide impressive reporting, this software would not be the best fit.
RavenTools a good fit for modest SEO needs, but not the best solution for deep SEO needs
SEOh no you don't. Raven for Moz because... well I like it.
Quick and Effective
I just love this product!
RavenTools for SEO tracking and reporting
The Essential Search Marketing Tool
Easily Integrate Marketing Data with RavenTools
These reports are most useful to presenting data to non-analysts. A hard-cord analytics person might want to dig deeper into the data. RavenTools is best at providing a high-level overview of the information. With that said, I think Raven is an excellent reporting solution.
RavenTools - Indispensable Product, Despite Glitches
RavenTools Remains our Favorite Tool
RavenTools: The leftover casserole of SEO software
Great for reporting, lacking in analysis
Quote the Raven
An honest review of a great product (in my opinion!)
Perspective From the Intern
RavenTools is great!
A Good Tool at a Great Price
An In-House's Review of RavenTools
RavenTools works great if you are solely interested in your search presence. As mentioned, I loved the reporting, and would say that RavenTools reporting is definitely ahead of Moz right now. I've had a few issues with Moz custom reports over the past few weeks and have had to contact support a couple times.