Overall Satisfaction with Serpstat
I used Serpstat's basic plan for competitive research. Serpstat provides basic data on keywords that a company ranks for, plus more. It solves the problem of manually checking a site's content and guessing what keywords they rank for. Unfortunately, instead of limiting the export of "extra" data, Serpstat limits viewing the data within their interface. This is one big reason why we have opted out of choosing Serpstat as an inhouse tool.
- Keyword data provided for multiple sites: this is a standard feature in lots of SEO toolsets. It's not the worst, but not the best.
- Backlink data: the link data is ok, but suffers from the same issue as the keyword data. If you pay for 100 results per report, expect ONLY 100.
- Rank tracking: the rank tracking is also standard. It does a good job of benchmarking progress.
- As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
- Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
- Serpstat has not provided any ROI or loss from the information provided with their basic paid subscription. The data was too limited to take action on.
Serpstat is up there with the list of industry products, but fails to outshine them. All of the industry tools do the same thing, but each tool has their own features and differentiation that set them apart from one another. Serpstat seems to be the simple or generic version, but is good if you are not looking for sophisticated measurement.