7Sheep Marketing Automation from small consulting firm
Updated December 23, 2015

7Sheep Marketing Automation from small consulting firm

Rick Rasmussen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Online addition

Modules Used

  • Contact Database
  • Competition Submission
  • Event
  • Event Evaluation

Overall Satisfaction with 7Sheep

I use it as both a contact database as well as an event planner and event evaluator. We're a small group and I needed to leverage limited resources with outside tools beyond Excel. It allows me to keep track and share information with vendors that I'm using on the logistics side.

Pros

  • It's a simple tool without all the bells and whistles. It's intuitive and allows me to use it without crawling through manuals and contacting the help desk.
  • The templates are clean and well done. In many cases, there are suggestions that I've not considered but make me go "duh" as a new piece of data that I should be gathering from customers
  • Very cost effective and no annual contracts.

Cons

  • The on boarding could be better done. Products like TurboTax have both data entry and "questionnaire" mode. I would like to see more guidance
  • A list of sample projects (e.g. event planning or email campaign) with all the pieces profiled as suggestions would be helpful
  • Easy on boarding allowed me to be productive on the first project
  • Professional templates with "hints" helped make sure I covered all the bases
  • We'll be running larger and larger campaigns soon. Too early to see what the ROI is but the "I" is relatively small so I suspect we're already positive.
  • Salesforce.com,Marketo Marketing Automation,email
I've used Salesforce (not Pardot) in the past. Hate it due to the sheer complexity of the product. I looked at Marketo and HubSpot and we weren't open to signing a year-long contract for a product that we didn't know well. Much better than cobbling together email, excel, Survey Monkey, etc.
For a first time user of marketing automation tools, this would be a great entry-level product - especially if they improve the on boarding process. Has all the functionality that I would use. Tighter integration with CRM tools would be a strong bonus. Also good for startups with a limited budget and unwilling to make a year-long contract commitment.

7Sheep Feature Ratings

8.3
WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
Email deliverability reporting
9
List management
8
8.0
Lead nurturing automation
Not Rated
Lead scoring and grading
8
Data quality management
Not Rated
Automated sales alerts and tasks
8
9.0
Calendaring
Not Rated
Event/webinar marketing
9
8.0
Social sharing and campaigns
8
Social profile integration
8
8.5
Dashboards
9
Standard reports
8
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated

Using 7Sheep

It works well for what I'm doing now. Our level of sophistication will probably grow over time. Maybe we'll need tools in the future to augment what they have. However, they will grow as well. Unless they do something wrong or unless my needs radically change, I think we're good for now.

7Sheep Implementation

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