Item: Act-On Software
Rating: 8
Author: Carme Ventayol Aguiló

Use Cases and Deployment Scope

We use Act-On across the whole organisation, being one of the essential tools for our daily activity. We use it for email marketing, lead generation and scoring and website tracking. We also have it connected with our CRM to integrate our whole marketing activity, for both our clients and internally. It helps us identify and qualify leads, making the sales activity much more efficient.

Pros and Cons

Great technical support and assistance.
Clear interface / user experience.
Salesforce/CRM integration is very useful to manage data more efficiently.
Act-On University is a great tool - it solves pretty much any problem.

The account setup can be a bit confusing and technical - however the technical team will always assist.
Could improve for business models that work a bit differently (multiple scoring, multiple accounts).
Deliverability is not always great - but this may be related to spam filters from recipients. However it seems like there are some technical requirements/tips for better deliverability that we may be missing out on.

Return on Investment

Faster lead conversion.
Better tracking and building behaviours around leads.
Good understanding of the possibilities around email marketing.

Alternatives Considered

dotMailer

dotMailer did the work but we didn't seem to get it right for our business - Act-On provides more integration and makes data more intelligent. It provides more than just an email software and goes extra mile with lead behaviour and scoring - makes the sales activity more efficient.

Other Software Used

dotMailer

Likelihood to Recommend

For us the main issue was our specific setup - we needed an email software to send emails out, make our business development activity more efficient and intelligent but also understand that we are an outsourced agency who will use Act-On on behalf of different clients. Although the set up process was a bit confusing we finally got it thanks to the account and support team who was there to assist.

good email marketing tool

Overall Satisfaction with Act-On