Item: ActiveCampaign
Rating: 10
Author: Jenesis Long

Overall Satisfaction with ActiveCampaign

Use Cases and Deployment Scope

I use AC as my automated email marketing system for my online coaching business. I use it for all emailing needs within my company. I use it to send lead magnets, host training series and deliver paid content. I no longer need to manually manage new members joining my email list.

Pros and Cons

Pros

Automated email sequences with delayed send timing, list cutting, and great analytics.
Syncs well with my website to make opt-in sign-up boxes that match my brand.
Intuitive design with many trainings offered.

Cons

I'd like to have more drag and drop features.

Return on Investment

Automated sales email sequences have made it possible for me to launch new products without managing my emails.
My business has been able to scale to serving a larger audience.

Alternatives Considered

Mailchimp

ActiveCampaign is like Mailchimp for businesses that prioritize automation. I switched from Mailchimp after I realized how challenging it was to split audiences and create separate funnels based on user engagements. ActiveCampaign makes it easy to split my funnels based on how people interact with my emails, so I can offer a more personalized experience.

Other Software Used

Acuity Scheduling, WordPress, Zoom, WebinarJam

Likelihood to Recommend

I would recommend ActiveCampaign to anyone looking to automate their email marketing systems with multiple funnels. I can easily create a new funnel, link it to others through automations, and follow the client's journeys through my emailing sequences with ease. I operate a small company and my email list is currently 1200, but I can see how ActiveCampaign could easily grow with me as I scale my business.

ActiveCampaign Feature Ratings

Comments

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ActiveCampaign is great for online coaching business owners

Software Version