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A great CRM for growing businesses
June 03, 2020

A great CRM for growing businesses

Kathryn Hocking | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign to send emails, set-up automated campaigns, and as a customer management system.
It helps me to segment my audience, track their interactions with my business and perform marketing communications. I am not currently using the deals functionality, sms alerts or other advanced functionality.
It is used across the whole organisation.
  • Email Builder - drag and drop and design functionality
  • Very visual
  • Integration with other platforms
  • I sometimes find segmenting the way I want to difficult
  • I've had issues with changes to automation. Once people are in them, it's troublesome
  • I'm not always sure if I have set up the automations correctly
  • I have noticed an increase in my list (around 5%) since using it.
  • It integrates very well with my course platform Thinkific.
  • The reporting functionality for campaigns is excellent.
I first used Mailchimp for about a year, then moved to and stayed with Infusionsoft for 7 years.

I recently switched over to ActiveCampaign because of good integration with Thinkific and because Infusionsoft was too expensive for my current business. I also didn't need the ecommerce aspect of Infusionsoft as I now use Stripe and Thinkific functionality to achieve the same.

I think it is a good solution for businesses that are already earning some regular income who want to up their marketing efforts and strategies.

ActiveCampaign Feature Ratings

8.1
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
6
A/B testing
Not Rated
Mobile optimization
7
Email deliverability reporting
7
List management
7
Triggered drip sequences
8
8.0
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
6.0
Social sharing and campaigns
Not Rated
Social profile integration
6
10.0
Dashboards
10
Standard reports
10
Custom reports
Not Rated
7.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Evaluating ActiveCampaign and Competitors

Yes - Infusionsoft - too expensive
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Vendor Reputation
Price
I wouldnt