AC + CF = Clients + Time
June 24, 2020

AC + CF = Clients + Time

Stephane Primard , Rédacteur de vente | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use it to sell more of my own and my clients' services on autopilot. It's used across the whole organization. It really helps free up precious time that we can use to better help our clients and scale.

Pros

  • Automations
  • E-mail marketing

Cons

  • Editing current emails (it could be faster with fewer steps).
  • ROI increase
  • A LOT more free time
  • Sales on autopilot
They were all good but I was really searching for an intuitive automation builder and none is more clear and easy to use than Active Campaign's. It's super easy to see what will happen.
To write a simple or elaborate email series. Also, if you plan on broadcasting email campaigns. Overall, I tried many options before but none was as intuitive as the automation builder Active Campaign provides.
The only downside is that it takes a long time to modify the emails once you have written them. However, it was never that much of a pain compared to the benefits.

ActiveCampaign Feature Ratings

9.5
WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
Not Rated
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
7.0
Calendaring
Not Rated
Event/webinar marketing
7
9.0
Social sharing and campaigns
10
Social profile integration
8
10.0
Dashboards
10
Standard reports
10
Custom reports
Not Rated
9.3
API
10
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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