Active Campaign for small and big business is the right choice
June 24, 2020

Active Campaign for small and big business is the right choice

Crismer La Pignola | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I have a small business, a project for coaching in digital education and network dependencies, and several problems like bullying, cyberbullying, and security risk for young people. My goal is to speak to young people and parents. After several searches, I found Active Campaign the best for me because of the modular and robust platform. I tested several other products, but Active Campaign gives me all I need for my campaign and specifically for my small business. Automation and reports help me to remain in contact with my customers and followers.
  • Usability. It has several functionalities that are very useful for small and big businesses.
  • Modular. There are several apps that extend its power.
  • Automation. Very powerful. In my experience, it is the true power of Active Campaign. With automation flow, you can build all the action flow of your customers or leads.
  • Reporting. Very powerful for monitoring the campaign, for example.
  • Dashboard with more information.
  • A mobile app that notifies me of new subscribers, messages, or events in my automation.
  • Positive impact for communication with my leads/customers.
  • In my scenario, I have not yet achieved my goals. My target is very difficult.
  • Communication, information, and contacting my leads. This has a very positive impact on my business.
As I said before, Active Campaign is the best tool for manage and design email flow for automation. In my opinion, it has all that is necessary for managing customers and leads.
Active Campaign is the best choice for a small business, but it is important to have a strategy and a small list to start. This platform is very useful for small and big businesses. Also, for freelancers or consultants with an online business.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
9
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
9
Social sharing and campaigns
8
Social profile integration
8
Dashboards
8
Standard reports
8
Custom reports
8
API
8
Role-based workflow & approvals
8
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated