Item: ActiveCampaign
Rating: 10
Author: David Senior Garcia

Use Cases and Deployment Scope

We are using ActiveCampaign as a sales pipeline software and a follow-up automation system to generate new leads for our core offerings. ActiveCampaign has been very useful to follow-up with individual users and large organizations. As it stands the main problems it is addressing have to do with how we process our organic leads to increase the likelihood of them becoming customers.

Pros and Cons

Easy to use email automations
Simple sales pipeline
Contact management
Easy to understand premium plans
Reasonable pricing
Internal trainings

Further tailoring of email automations
Flexibility in sales funnel
Difficult to tailor emails visually
Automations could be easier to manage

Return on Investment

Positive business impact
Sale of our reports has increased
Increased brand awareness
Higher open rates
Value exceeds price

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Likelihood to Recommend

In our experience ActiveCampaign is well suited as part of an effective follow-up sales automation, with the different contact lists, it is easy to segment your audiences and create tailored follow-up experiences for your different target audiences. In terms of the sales pipeline, it is good for a simple approach to this, it may be lacking for complex sales transactions.

ActiveCampaign delivers on expectations and will help your business grow

Software Version

Overall Satisfaction with ActiveCampaign