Review of ActiveCampaign
September 07, 2021

Review of ActiveCampaign

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use it to have a database of our clients and potential clients, and to contact them in a segmented way
  • Segment customers
  • Automated email sending
  • Move from one list to another automatically
  • The interface is not quite intuitive
  • Learning the platform is complex
  • Price jumps are disparate
  • Better conversion
  • New filters to new potential customers
  • Due to price changes we have to be more selective as to who we put in the base of d
I can only compare it with Salesforce, and the truth is that the price is better, the content is more dynamic and it has a younger look, so we preferred to stick with ActiveCampaign, since it was highly recommended to us.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

It is a program that for a not excessive price can be used to program your email marketing campaigns, segment your audience and improve your conversion processes.

ActiveCampaign Feature Ratings

WYSIWYG email editor
2
Dynamic content
8
Ability to test dynamic content
7
Landing pages
8
A/B testing
8
Mobile optimization
7
Email deliverability reporting
8
List management
7
Triggered drip sequences
7
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
7
Calendaring
8
Event/webinar marketing
9
Social sharing and campaigns
9
Social profile integration
7
Dashboards
7
Standard reports
7
Custom reports
8
API
8
Role-based workflow & approvals
7
Customizability
6
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8